Presentations | MMA Global

Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Friday, November 29, 2024

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The 4 Data Archetypes Defining AI Success

10:00 AM - 10:30 AM
  1. How can organizations identify if they are ‘Data First’? Data maturity is multi-faceted and not homogeneous.
  2. Markers & Archetypes of where one stands in data maturity helps shape AI leadership in business.

Act now: Assess and advance your data maturity to gain the AI-driven business edge.

Moneka Khurana, Country Head & BOD Member, MMA Global India
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(2.57 MB, PDF)
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Inaugural Keynote- Data-First Thinking Catalyses AI Readiness & Digital Maturity

10:30 AM - 10:50 AM

Explore how adopting a data-first mindset lays the groundwork for AI integration and accelerates digital maturity, driving innovation and smarter business strategies. 

Suresh M Khadakbhavi, CEO, Digi Yatra Foundation
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(1.35 MB, PDF)
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Special Address - Accelerating Innovation: How Data is Redefining the Future of Mobility

10:55 AM - 11:20 AM
  1. How Bajaj Auto is leveraging data to drive digital transformation in both operations and customer experience. 
  2. The role of data in reshaping the future of mobility, from smarter products to more efficient processes.  
  3. Practical insights on building a data-first culture to prepare for AI-powered advancements in the automotive sector. 
Manik Nangia, President, Probiking Business, Bajaj Auto Ltd
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(694.93 KB, PDF)
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Report Launch & Insights - Retail Media 2.0: Moving up the funnel

11:30 AM - 11:45 AM
Rohit Dadwal, CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific, MMA Global Asia Pacific
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Fireside Chat - Omni-Channel Engagement Strategies Powered by Data

12:10 PM - 12:30 PM
  • Leveraging data to create seamless, personalized experiences across multiple channels.  
  • Strategies for integrating customer insights to enhance omni-channel marketing effectiveness.  
  • Overcoming challenges in data unification for consistent messaging and engagement.  
Chandan Mukherji, MMA India Board Member; Director & Executive Vice President, Strategy, Marketing & Communication, Nestle, India
Pallavi Singh Sambyal, Head - Customer Experience & Revenue, VIDA World

Moderator:

Bani Dhawan, Head of Industry - Tech and Retail, Google
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Panel Discussion: The Future of Marketing: Data, Digital & Gen AI

12:30 PM - 1:00 PM
  • How generative AI is transforming content creation and customer engagement.  
  • The role of data in driving hyper-personalization and targeted marketing strategies.  
  • Balancing automation with human creativity in a digital-first marketing landscape. 
Abhinav Narula, Vice President Marketing, MakeMyTrip
Neha Kant, Founder and Director, Clovia
Rajat Mathur, Head - Consumer Marketing & Innovations, Dabur India Ltd
Sai Narayan, Chief Marketing Officer, Policybazaar Group
Mayank Prabhakar, General Manager, Head of Media and Digital Marketing, Vivo

Moderator:

Kanika Mittal, Country Head, Taboola
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Knowledge Session - To AI or not to AI - Empowering AI with Consumer Data for Better Outcomes

2:00 PM - 2:15 PM
Soumya Mohanty, MMA India Board Member; MD & Client Chief Officer - South Asia, Insights Division, Kantar
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Knowledge Session - Short Form, Big Impact: Data-Driven Insights into SFV and Regional Content

2:20 PM - 2:35 PM
Gaurav Jain, Chief Business Officer, ShareChat & Moj
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(679.97 KB, PDF)
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Panel Discussion: Data-Driven CX: Transforming Customer Feedback into Actionable Insights

2:40 PM - 3:10 PM
  1. Turning real-time customer feedback into data-driven strategies for improved experiences.  
  2. Leveraging AI and analytics to identify trends and insights from customer feedback.  
  3. Best practices for integrating feedback loops to drive continuous product and service enhancements. 
Ashish Tiwari, Chief Marketing Officer, Home Credit India
Avi Kumar, Chief Marketing Officer, FernsNPetals
Kunal Aman, Director and Head - Marketing and Communications - India, Middle East, Turkey & Africa, SAS
Vaibhav Kumar, Sr VP & Head – Ecommerce and Products, Max Life Insurance

Moderator:

Shivani Chopra, Marketing Head - Consumer PC & Peripherals, India, HP India
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Knowledge Session – Synergies of Open Internet and Data-Driven Marketing

3:30 PM - 3:45 PM

The open internet enhances reach and transparency, while data-driven marketing ensures precision targeting. Together, they empower brands to create impactful, personalized campaigns, driving measurable results

Rahul Singh , Senior Director, Business Development, The TradeDesk
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(2.57 MB, PDF)
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Panel Discussion: Unlocking ROI: How Madtech Optimizes Customer Engagement in a Data-Driven World

3:50 PM - 4:20 PM
  1. Integrating marketing and adtech (Madtech) solutions to drive more personalized and effective customer engagement.  
  2. Utilizing data insights to measure and enhance ROI across digital campaigns.  
  3. Best practices for combining data analytics, automation, and AI to optimize customer touchpoints. 
Anshuman Dhanorkar, Regional Digital Lead - South Asia, AkzoNobel
Dippak Khurana, Co-founder & CEO, Vserv
Girish Ramachandra, Co-founder & CEO, Shopalyst
Sandeep Singh, COO, SingleInterface
Anshul Batra, Vice President - Advertising & Marketing Services, Paytm Ads

Moderator:

Rajiv Gopinath, Chief Solutions Officer, Publicis Media
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Valedictory Keynote - Does Data Shape AI, or Can AI Lead Alone?

4:25 PM - 4:45 PM
Jaspreet Bindra, MMA India Board Member; Founder, Tech Whisperer Ltd.
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(4.15 MB, PDF)
 

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