Five Things Marketers Need to Know About Mobile Programmatic | MMA Global

Five Things Marketers Need to Know About Mobile Programmatic

Five Things Marketers Need to Know About Mobile Programmatic
Members Only
Released: 
April, 2016
Education Section: 
Resource
Members Only

Signaling that the rise of programmatic buying in mobile is equally as dramatic as its ascension in other forms of digital media, the Mobile Marketing Association’s first-ever Automation and Programmatic Forum studied not only its growth, but the ramifications that growth has for mobile. The Forum brought together several hundred practitioners from brands, publishers, agencies and technology providers.

Log in with your MMA membership to gain full access to this material.

Interested in becoming an MMA member? Click here.

To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].