Privacy & Advocacy Committee | MMA

The Privacy & Advocacy committee is focused on outlining global best practices as they relate to protecting the consumer's private information. The initial document published by this committee was the MMA's Global Code of Conduct. To further elaborate on the applied ideals of the Code of Conduct, the Privacy committee will be focusing on specific areas of exploration for 2009/10. Some issues this committee will be addressing are: Data Storage, Age Appropriate data usage, and Location Based Services. If you would like to get involved with this committee, please send an email to the MMA's Industry Initiatives team at [email protected]

 

RECENT PUBLICATIONS

Global Code of Conduct (v 078)
The Code is designed to provide a global set best practices by which all mobile marketers should use when building their mobile programs. 

 

RECENT U.S. ADVOCACY POSITIONS

Request for Comments on the Implementation of the Children's Online Privacy Protection Rule (June2010)

Submitted to the U.S. Federal Trade Commission: The MMA responds to the Request for Comments on the Implementation of the Children's Online Privacy Protection Rule

Comments on FCC's NOI: Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991 (May 2010)

Submitted to the U.S. Federal Communications Commission: The MMA responds to the Notice of Inquiry in regards to the Rules and Regulations Implementing the Telephone Consumer Protection Act (TCPA) of 1991

Statement on Behavioral Advertising and Mobile Devices for the FTC Roundtable “Rethinking Privacy” (Dec 2009)
Submitted to the U.S. Federal Trade Commission: The MMA Privacy Committee is committed to outlining global best practices as they relate to protecting the consumer's private information. The attached document is designed to address the questions posed by the Commission prior to the first privacy round table.

Comments on FCC's NOI: Consumer Information and Disclosure Truth-in-Billing and Billing Format  (Oct 2009)

Submitted to the U.S. Federal Communications Commission: The MMA responds to the Notice of Inquiry in regards to Consumer Information and Disclosure, Truth in Billing and Billing Format.

Comments on FCC's NOI: Fostering Innovation and Investment in the Wireless Communications Market (Sept 2009)

Submitted to the U.S. Federal Communications Commission: The MMA responds to the Notice of Inquiry in regards to Fostering Innovation and Investment in the Wireless Communications Market.

Comments on FCC's NOI: Annual Report and Analysis of Competitive Market Conditions With Respect to Mobile Wireless (Sept 2009)

Submitted to the U.S. Federal Communications Commission: The MMA responds to the Notice of Inquiry in regards to the Analysis of Competitive Market Conditions With Respect to Mobile Wireless.

Comments on FCC's NOI: Fostering Innovation and Investment in the Wireless Communications Market  (Sept 2009)

Submitted to the U.S. Federal Communications Commission: The MMA responds to the Notice of Inquiry in regards to  Fostering Innovation and Investment in the Wireless Communications Market

 

 

COMMITTEE CHAIR

  • Alan Chapell, Chapell & Associates

 

COMMITTEE FORUMS (MEMBERS ONLY*)
For additional information, and ongoing activity, please visit the Privacy Committee's forum by clicking on the link below.
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Privacy Committee Forum