Mobile Advertising | Mobile Marketing Association

MOBILE ADVERTISING COMMITTEE

The Mobile Advertising committee is establishing a library of format and policy guidelines for advertising within content on mobile devices. The guidelines will be developed for all mobile content mediums including browseable, downloadable and video and will serve as a framework for operators, publishers, agencies, and brands to adopt as industry approved standards within their mobile marketing initiatives. The creation of ad standards by the MMA ensures that the industry is taking a proactive approach to keep subscriber experience, content integrity and simplicity of execution as the driving forces behind all mobile advertising programs.

Mobile Advertising is supported by the following sub-committees:

  • Mobile Display (Mobile Web & Applications)
  • Mobile Video & TV
  • Messaging

Current Activity

This committee is currently working toward the publication of the next Global Mobile Advertising Guidelines with input from the recently published Rich Media and Expanded Mobile Ad Unit Sizes whitepapers.   These guidelines will be published in Fall 2010

 

Recent Publications

Mobile Advertising Guidelines (v5.0) (February 2011)*
Global mobile advertising formats and best practices for display and messaging.

Universal Mobile Ad Package ( v1.0)* (Public Comment Release)

Rich Media Mobile Advertising Guidelines ( v1.0)* (Public Comment Release)

 An educational white paper on mobile ad unit sizes greater than 300 pixels.

Rich Media Mobile Advertising Whitepaper (March 2010)
An educational white paper on the opportunities for the use of rich media mobile ad units.

Marketing with Ring-Back Tones Whitepaper (March 2010)
An educational white paper on the opportunities for the use of Ring-Back Tone advertising.

Mobile Advertising Overview  (February 2009)*
An educational white paper on the opportunities for mobile advertising.
 
Mobile Advertising Overview (January 2009)*
An educational white paper on the opportunities for mobile advertising.

Mobile Advertising Overview (Portuguese) (February 2009)*
An educational white paper on the opportunities for mobile advertising.

Mobile Applications
(September 2008)*
An educational white paper on the opportunities for mobile applications in mobile advertising.
 
*To open document: Left click to open, or right click and "Save As" to save file.


Co-Chairs

The Mobile Advertising Global Committee is chaired by:

  • Stephen Upstone, Velti
  • Joshua Maa, Madhouse
  • Stephanie Bauer Marshall, Verizon Wireless
  • Markus Münkler, Vodafone Group Services Ltd

Committee Forums (Members Only*)

For additional information, and ongoing activity please select from the links below.

* You must be logged in with your MMA Member name and password.

- Mobile Video & TV  Sub-committee Forum

 

 

For information on all committee initiatives, please contact [email protected].