The Opportunity in OTT | Mobile Marketing Association

Mobile, Muffins & Mochaccinos

Breakfast Series

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Chicago
Tuesday, October 8, 2019 - 8:30am to 11:00am CDT
The Florentine, 151 West Adams Street (Inside the JW Marriott), Chicago, IL 60603
 
 

The Opportunity in OTT

Consumers access of live TV events including news, sports, music and other via OTT is scaling at a rapid rate. This has created a huge and new opportunity for advertisers to reach unduplicated audiences across multiple devices with more measurable analytics and ROI metrics than ever before.
 
During this intimate breakfast with your peers, you will hear strategies on how to optimize your media spend against today’s on-the-go viewers and leapfrog your competition by leveraging impression based buying and advanced TV.
Speakers: 
Director, Sling TV
Dish Media
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