Join Jumpshot's Head of Digital Insights, Dr. Stephen Kraus as he shares new data and expert insights on the latest trends in eCommerce. This presentation will detail practical strategies for selling more online, based on analysis of billions of digital transactions, and trends in consumer digital behavior.
Topics will include:
- Digital Journeys: Understanding the digital path-to-purchase across categories, and quantifying where brands and retailers can have the greatest leverage.
- Amazon Insights: Looking behind the walled garden confirms Amazon’s continued dominance; they average 74% market share across major categories and sell 16 times more than Walmart. We’ll detail the best strategies for working with – or around – Amazon.
- Search Trends: Navigate today’s evolving search landscape, where Google garners 90% of searches overall, but 54% of product search happens on Amazon.
- Success stories: Case studies of brands and retailers thriving in the ecommerce space