Industry Visionary to Address How Mobile Video is Transforming Consumer Engagement

Registration Open for the Premier North American Mobile Forum of 2012, Sponsored by Coca-Cola, Microsoft Advertising and Millennial Media

New York, NY (March 19, 2012) — The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced that Tom Wheeler will be deliver the keynote address at The MMA Forum New York, June 11th through 13th, 2012. Registration is open now for the premier North American mobile marketing forum of 2012, which brings together the leaders from across the entire mobile ecosystem.

Wheeler’s keynote address is entitled “Video Anywhere: How Mobile Video Is Changing Consumer Engagement”. He will follow up by moderating an Expert Roundtable on Mobile’s Impact on the Future of Video & Television. Consumer demand for video is growing, and 2012 mobile ad spend is mirroring this trend; 52% of US marketers planned to allocate up to 24% of their spend to video, up nearly 27% from 2011 according to ValueClick. In addition, half of US marketers plan to buy mobile video ads this year.

“We are delighted to welcome Tom to the leading North American mobile marketing event of 2012.  Mobile video’s impact on advertising and consumer engagement is swiftly evolving and understanding how to make it work for your marketing plans is mission critical in 2012,” says MMA North American Managing Director Michael Becker. “With speakers like Tom Wheeler, The MMA Forum New York is an unmatched opportunity to take your place among industry leaders as they share their vision; this is your time to learn how to make mobile work for your customers and benefit your bottom line.”

Tom Wheeler is managing director of Core Capital Partners. Wheeler was President of the National Cable Television Association (NCTA) from 1979 to 1984. After several years as CEO of new technology start-ups, including the first company to offer high-speed delivery of data to home computers and the first digital video delivery service, he served as CEO of the Cellular Telecommunications & Internet Association (CTIA), 1992-2004. Currently he is chairman of the UN Foundation’s mHealth Alliance as well as chairing the U.S. State Department’s Advisory Committee on International Communications and Information Policy as well as the Federal Communications Commission’s Technology Advisory Council.  Mr. Wheeler is author of two books on the Civil War, and his commentaries on current events have been published in the Washington Post, USA Today, Los Angeles Times, Newsday, and other leading publications.

The MMA Forum series has become the leading global platform for brands, agencies and publishers to share their experiences and success in mobile marketing. The MMA Forum New York will promote the mobile channel, educate brands and agencies about the strengths and possibilities of mobile, highlight the measurability and effectiveness of mobile and provide guidance on the proper use of mobile.

This June, Forum Sponsors include MMA Premium Members Coca-Cola, Microsoft Advertising and Millennial Media, Registration Sponsor AT&T AdWorks, and Corporate Sponsor ExactTarget. The Forum’s mobile partner is Gotcha and MMA Media Partners include Mobile Marketer and MobiThinking.

The Forum – which will be held at Manhattan’s Roosevelt Hotel – also features The Mobile Experience Lab, an interactive way for delegates to meet the industry’s thought-leaders and experience the most innovative mobile campaigns firsthand. Featured campaigns are selected by the MMA; those companies interesting in being considered should visit the Mobile Experience page and submit their application.

For more information on the MMA Forum New York: The Mobile Experience, visit http://mmaglobal.com/events/forums/newyork2012/overview and register here: http://mmaglobal.com/events/forums/newyork2012/register. Qualified, consumer-facing brands – including retail and restaurants – that wish to do so may be able to attend free.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.

For more information:

John Bianchi
Communications Director - Mobile Marketing Association
Mobile: 917 693 4290
Email: [email protected] | Skype: john.bianchi63

Valerie Christopherson/Evan Tamura 
Global Results Comm. (GRC)
Phone: +1 949 608 0276
Email: [email protected]