The NAI Released Privacy Guidelines for Mobile Ad Networks – Learn More | MMA

Chapell & Associates, joined Anthony Prestia from the Network Advertising Initiative (NAI), to discuss the background and impact the NAI Mobile Application Code will have on MMA members that are advertising sellers or buyers.

This discussion provided an overview of the newly released principles, an explanation of how the NAI principles interact with other industry initiatives, and the opportunity to ask questions about the NAI mobile compliance program. This webinar is available for review and download here: https://vimeo.com/72842676