May 10, 2011
Head of Turkcell’s Product & Service Management; Media & Entertainment & Carrier Services Division, Melis Ertem Elected as Global Chair
New York, London, Singapore & São Paulo: May 10, 2011The MMA (Mobile Marketing Association) ( today announced that it has elected a new Global Board Executive Committee with Melis Ertem, Head of Turkcell’s Product & Service Management; Media & Entertainment & Carrier Services Division as its new Global Chair. Ertem who has lead the mobile marketing business within Turkcell to become a $USD 100 million dollar business in five years, has been elected Global Chair for the remainder of 2011 through the first half of 2012. Federico Pisani Massamormile will continue to serve on the Executive Committee as Chairman Emeritus.
“Mobile Marketing is experiencing explosive growth worldwide, making it imperative that we, as the leading global mobile marketing trade association, continue to work harder and smarter in an effort to develop a mobile marketing industry to meet the demands of marketers and consumers worldwide,” said Ertem.  “I look forward to working with the MMA Global Board and Executive Committee in driving the mobile marketplace to fulfill and exceed on its promise and expectations.”
“The MMA, its members, and I are extremely grateful to Federico Pisani Massamormile, for his extreme commitment and leadership during his tenure as Chairperson. We are fortunate to now have another great leader in Mobile Marketing as Melis Ertem takes the position of MMA’s global chair,” said Greg Stuart, Global CEO of the MMA.
The Global Board Executive Committee includes:
  • Melis Ertem, Turkcell – Chairperson
  • Paul Palmieri, Millennial Media – Vice Chairperson
  • Cameron Clayton, The Weather Channel - Secretary
  • Barney Loehnis, OgilvyOne Worldwide, Treasurer
  • Federico Pisani Massamormile, Hanzo - Chair Emeritus
The new Executive Committee reflects the MMA’s global membership, which includes more than 700 companies throughout North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC).
“It is with great pleasure that I welcome these industry leaders across all segments of the mobile marketing industry as part of the MMA Global Board Executive Committee,” said Stuart. “It is clear that more and more marketers are finding ways to embrace mobile marketing as an indispensible part of their marketing mix to reach and engage with consumers. We look forward to invigorating the MMA with strategic programs that leverage the current momentum in the mobile marketplace.”
Stuart added, “The MMA Global Executive Committee is a key factor in our ability to implement real and sustainable change, as well as leadership within the industry and there is no better group of executives with whom I have more confidence in helping us make this happen.”
The complete list of the MMA Global Board of Directors is available at
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix.   The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit
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Valerie Christopherson/Evan Tamura
Global Results Comm. (GRC)
P:+1 949 608 0276
E: [email protected]