A Journey Map for Marketers' Success with Multi-Touch Attribution (MTA) | Mobile Marketing Association

In order to apply Multi-Touch Attribution (MTA) with success, a methodical journey must be followed, with distinct stages and components. Using feedback gained through Marketing Attribution Think Tank (MATT) working groups, five distinct stages have been identified, each with five common components. Use this to determine your stage in the MTA journey, and reference the recommended stage-specific documents to help accelerate your momentum forward.


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