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Is it Real AI?
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MMA Winning Marketing Organisations Toolkit

MMA Winning Marketing Organisations Toolkit

MMA Winning Marketing Organisations Toolkit

MMA Winning Marketing Organisations Toolkit

Browse Documents & Research in Winning Marketing Organisations Toolkit

Data Protection & Personalisation in a Privacy-First World: A marketer's guide on future-proofing data
Brand Safety Reimagined: A toolkit for the modern marketer
Metrics that Matter
The Modern Marketers Guide to Leveraging Data & MarTech
MMR 2022: Building Winning Marketing Organisations
Marketer Benchmark Study on Growth 2022
Modern Marketers Guide to Connected Consumer Journeys 2021
The Metaverse Is The Medium
Movable Middles Growth Framework: Profitable Growth by Targeting Consumers in the Movable Middle

About MMA

Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

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