Member Press Release | Page 60 | Mobile Marketing Association

Diversification of mobile phone software standards continuing to increase

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Diversification of mobile phone software standards continuing to increase


Dynetic Mobile Solutions recently completed an analysis of software used on more than 1000 current mobile phone types in 2006.  The results of this analysis showed that the number of different standards to be supported by mobile phones for content delivery is constantly increasing. Since the emergence of the WAP protocol standard in 1999 more than 7 new mobile Internet formats have been introduced to the market such as WML, xHTML MP, Vodafone Partner ML or cHTML. Today more than 16 different major browser products can be found on different phones. Also on the multimedia content front no universal content standard is recognizable. Today’s phones use more than 5 different video standards with approximately 70 different codecs depending on device manufacturer and operating system. The same applies to ringtones and music files with more than 20 different audio standards and hundreds of codecs to be supported.

dynetic's emoveo UAP software suite overcomes these problems by providing a universal mobile media transcoding gateway for any type of content to make the production, management, transcoding and optimized delivery of content easier and more effective for all content owners in the mobile space.

About dynetic
dynetic has created a mobile platform designed to provide the entire mobile business community the technology to transcode any content type to be delivered optimized to any mobile device automatically and on-the-fly. The emoveo UAP™ platform is the only and unmatched complete solution for
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§          brand & content owners

§          publishers

§          application & software developers

§          service providers

§          media & marketing organizations

§          web-site & e-commerce companies

§          and mobile network operators

The platform is used to develop, produce, manage, operate, test, bill, transcode and deliver their mobile content applications optimized across more than 2,500 mobile devices seamlessly and instantaneously.

emoveo UAP™ is connected to more than 40 operators (Vodafone, T-Mobile, Telia, Cingular, Sprint and others) throughout Europe, North America and Asia. It is being used by more than 70 business customers and major brands such as eBay International, T-Mobile International and RTL Television Group who rely on emoveo UAP™ as their only solution to deliver mobile content and applications to more than 20 million consumers every month. emoveo UAP™ improves the quality and richness of mobile content applications and services for the provider and reduce production, development, testing and maintenance costs by more than 70 %.

THE WEATHER CHANNEL® INTERACTIVE DEBUTS FIRST “CLICKABLE” MOBILE WEB AD CAMPAIGN

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THE WEATHER CHANNEL® INTERACTIVE DEBUTS FIRST “CLICKABLE” MOBILE WEB AD CAMPAIGN

Aruba Tourism Campaign Developed by Fitzgerald+CO to Launch February 6th; Ads Enable Direct Interaction Between Consumer and Advertiser with “Click to Call”

ATLANTA – February 6, 2006, The Weather Channel Interactive (TWCI) today announced that its mobile group will be launching its first “clickable” mobile ad campaign.  The ads for Aruba Tourism, developed by Atlanta-based Fitzgerald+CO, will appear on The Weather Channel Mobile Internet pages and will feature a banner style ad that when clicked redirects users to an interactive information page.  The campaign kicks off as the emergence of new mobile technology and content coupled with higher speed networks make the mobile Web experience more compelling and increasingly more popular.

The new campaign marks the first interactive mobile ads for TWCI, a longtime leader in technological innovations for advertisers.  From the information page of the ad, users can click an 800 number which will then initiate a call to the Aruba Tourism information center.  The new ad leverages new technology developed by Third Screen Media and its MADX Publisher solution.

“The advances in mobile technology are answering consumer’s desire for control.  They want the ability to access information whenever and wherever they desire, says Liz Daney, chief media officer at Fitzgerald+CO.  “By aligning the Aruba brand with mobile weather content, we are immediately showcasing the island as a destination in stark contrast to the dreary, cold weather here in the states in February.  And the technology allows consumers to directly access the means to book a trip: relevant, accessible, and measurable all in one.”

“The new Aruba mobile Web campaign is a great example of an agency and client embracing the latest in technology,” said Paul Iaffaldano, executive vice president and general manager, The Weather Channel Media Solutions.  “This product is a part of our continuing commitment to deliver impressions to advertisers in an innovative way while delivering a great experience for the consumer.”

The new mobile advertising product from TWCI and all future TWCI mobile campaigns adhere to the Mobile Marketing Association’s newly released standards for mobile ads.  TWCI participated in the creation of the standards and continues to work with the MMA to encourage industry-wide adoption.

About The Weather Channel Interactive

The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide.  weather.com reaches more than 25 million unique users each month, is the most popular source of online weather, news and information and is the most trusted source of online weather information according to  Nielsen//NetRatings.  The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. 

About Fitzgerald+CO

Celebrating its 22rd anniversary in 2005, Fitzgerald+CO (www.fitzco.com) is one of the leading brand-building agencies in the Southeast, with over $200 million in billings.  Part of the Interpublic Group of Companies (NYSE: IPG), the agency specializes in advertising, media, brand development and public relations.  Fitzgerald+CO’s client partners include AFLAC, AmSouth, Aruba, Coca-Cola USA, Durex, Georgia Lottery, Georgia Power, QUIKRETE, Raymond James, Southern Company, UPS, Black and Decker, and GMAC Insurance.

 

Contact:

For The Weather Channel:
David Blumenthal
770-226-2611
[email protected]om


For Fitzgerald+CO:
Ellen Bookman
770-971-9675
[email protected]

 

NEW MOTION, INC. & AVP PRO BEACH VOLLEYBALL TOUR ANNOUNCE MARKETING AND CONTENT SPONSORSHIP AGREEMENT

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NEW MOTION, INC. & AVP PRO BEACH VOLLEYBALL TOUR ANNOUNCE MARKETING AND CONTENT SPONSORSHIP AGREEMENT

Agreement Makes New Motion’s MobileSidwalkTM The Official Mobile Marketing Partner & Content Provider For Tour

LOS ANGELES –
New Motion, Inc., the operator of MobileSidewalkTM, an innovative consumer Internet portal for cell phone content, and AVP Pro Beach Volleyball Tour, Inc., a wholly owned subsidiary of AVP, Inc. (OTC: AVPI.OB), a lifestyle sports entertainment company focused on professional beach volleyball, are pleased to announced a new, multi-year, multi-faceted sponsorship agreement that makes MobileSidewalk the official sponsor of the AVP Tour. 

The AVP Tour is AVP’s national touring series featuring more than 150 of the nation’s top male and female professional beach volleyball players.  New Motion and its consumer portal, MobileSidewalk, is one of the fastest growing mobile entertainment and marketing companies in the US.

As part of the deal, MobileSidewalk will be the primary provider of an official mobile fan club for AVP and its Tour, with a sophisticated mix of mobile entertainment products, news, interactive features, on-site promotions and television tie-ins, including:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

  • Live TV Promotions and Fan Interaction – Using mobile phones, fans will be able to interact live with each AVP broadcast by voting on such topics as their favorite players, “You Make the Call” and favorite player highlights by.  Results are posted on air.
  • Live Fan Voting – In addition to on-air fan voting, fans will be able to vote on-site at each of the AVP tournament events during competitions.
  • On-Site Marketing – Including booths, flyers, and interacting with fans during AVP tournaments.
  • Ticket & Product Sales – Text alerts about tournament locations, air times, and where and how to buy tickets to AVP events.
  • Video Highlights – Members of the mobile fan club will have access to exclusive video clips of game highlights, interviews and news coverage of the AVP Tour.
  • Tour & Player Stats – A library of data on game, player and tour stats, updated live and accessible via both SMS and WAP.
  • Games – Suite of games including a weekly mobile AVP Fantasy League, volleyball trivia games, and other mobile games to be announced.
  • Text & Message Alerts – Updates on injury reports, breaking news, tournament information and more.
  • Ring Tones / Voice Blasts / True Tones – Including voice messages from players, sounds of the game, birthday greetings, ring backs, and exclusive player content.
  • Wallpapers – Featuring players, logos, and game shots.
“We are extremely excited to have MobileSidewalkTM as part of our new media marketing mix,” said Leonard Armato, chief executive officer and tour commissioner.  “New Motion’s innovative mobile entertainment platform fits perfectly with the energy and excitement of AVP events and caters to our forward thinking and progressive fan base.  New Motion and AVP are both consistently looking to break new ground in leveraging the potential of the cell phone and other new media technologies to reach and serve our fans.  We look forward to growing together in the future.

Scott Walker, chief executive officer of New Motion, said, “AVP is a perfect match for MobileSidewalk’s consumer-friendly services.  Our content is feature-rich, diverse, and customized for AVP fans, and MobileSidewalk’s platform is extremely user friendly.  As AVP’s exclusive mobile marketing partner and content provider, we look forward to being part of the rapid growth of this exciting and competitive sport.”

About New Motion, Inc. & MobileSidewalk™
MobileSidewalk™ is a direct-to-consumer company, dedicated to realizing the full potential of cell phones as an entertainment, educational, promotional, marketing and branding medium.  MobileSidewalk includes sports, entertainment, games, fan clubs and lifestyle content, thousands of ringtones and wallpapers, and exclusive promotions and licenses.  A rich interactive experience is assured with MobileSidewalk’s state-of-the-art applications, including SMS, WAP, Java, BREW and video.  Consumer groups are reached with interest-specific campaigns via the Internet, print ads, radio and other methodologies.  Ordering and downloading content is easy and fast, and billing is handled through the cell phone carrier.  Launched in June 2005, MobileSidewalk is owned and operated by Irvine, California-based New Motion, Inc., one of the fastest growing mobile entertainment and marketing companies in the United States.  For more information, please visit www.mobilesidewalk.com
or www.newmotioninc.com.

About the AVP Pro Beach Volleyball Tour, Inc.
AVP Pro Beach Volleyball Tour, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide.  AVP operates the industry's most prominent national touring series, the AVP Pro Beach Volleyball Tour, which was organized in 1983.  Featuring more than 150 of the top American men and women competitors in the sport, AVP staged 14 events throughout the United States in 2005.   In 2004, AVP athletes successfully represented the United States during the Olympics in Athens, Greece, winning gold and bronze medals, the first medals won by U.S. women in professional beach volleyball.  For more information, please visit www.avp.com.

SEE IT ON “CSI: NY”…HEAR IT ON YOUR PERSONAL CELL PHONE MINUTES LATER

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SEE IT ON “CSI: NY”…HEAR IT ON YOUR PERSONAL
CELL PHONE MINUTES LATER

CBS JOINS FORCES WITH CAPITOL RECORDS FOR UNPRECEDENTED WIRELESS CAMPAIGN LINKING NETWORK TV, MUSIC AND PERSONAL CELL PHONES

In An Exclusive Realtone Format Launch, A Ring Tone From Grammy Award-Winning Band Coldplay Will Be Embedded Into An Upcoming Episode Of “CSI: NY,” And A Ring Tone From Their Song Will Be Offered To Viewers For Download Moments Later

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In an unprecedented agreement that links the worlds of network television, music and wireless communications, a ring tone featuring a single from the Grammy Award-winning band Coldplay will be woven into an upcoming episode of one of CBS’s top dramas, and a ring tone from their song will be offered to viewers for download moments after the scene is broadcast.

As part of the cross promotional agreement between CBS and Capitol Records, a ring tone of Coldplay’s “Talk,” the second single from the double platinum album “X&Y,” will be embedded into the content of CSI: NY episode to be broadcast Wednesday, November 30.  In the episode, CSI: NY’s Danny Messer (series star Carmine Giovinazzo) is investigating a case when his cell phone rings to the tune of “Talk.”  In addition, the song will also be used as a musical score in a scene later in the broadcast.

Following the scene, CBS will run promotional messages during the broadcast of the episode alerting viewers as to how they can purchase and download a ring tone in Realtone format from “Talk” onto their personal cell phones.  The Realtone version will be available exclusively for one week through most major wireless carriers by sending the text message (“Talk”) to a specific number provided by CBS.  After this exclusive one week window, the ring tone will be widely available including on CBS.com.

CSI: NY is a one-hour drama series about forensic investigators who use high-tech science to follow the evidence and solve crimes in the Big Apple.  The series stars Gary Sinise, Melina Kanakaredes, Carmine Giovinazzo, Eddie Cahill, Anna Belknap and Hill Harper. Executive producers are Jerry Bruckheimer, Anthony E. Zuiker, Jonathan Littman, Carole Mendelsohn, Ann Donahue, Danny Cannon, Andrew Lipsitz and Pam Veasey.  CSI: NY airs Wednesdays at 10:00PM ET/PT.

Coldplay’s “X&Y” debuted at #1 in 32 countries upon its release in June and has since sold 2.3 million copies in the U.S. “A Rush of Blood to the Head,” the band’s sophomore album, was recently certified quadruple Platinum in the U.S.  The band has won four Grammy Awards and sold upwards of 28 million albums worldwide in total to date.  Hailing from England, Coldplay features Chris Martin on vocals and piano, Jon Buckland on guitar, Guy Barryman on bass, and Will Champion on drums. 

The Realtone format is a ring tone based on the master recording of a song which includes the lyrics.

Kameleon Technologies Launches Innovative MobiPoint® Technology at 3GSM, Barcelona February 13-16.

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Kameleon Technologies Launches Innovative MobiPoint® Technology at 3GSM, Barcelona February 13-16.
 


February 6, 2006-
Now, on-the-go Bluetooth mobile phone users can connect directly to specific rich multimedia content on the web with just one click at a Kameleon MobiPoint® . Each battery-powered MobiPoint® on a billboard, city monument, retail store or other point in the environment emits a unique signature related to its location that automatically tells the mobile user’s handset where to go on the web for specific updateable information.

MobiPoint® Technology is now in the process of test deployment in Europe and the United States, initially in association with advertisers and out of home media companies for use at locations such as bus shelters, street furniture, kiosks, airports, commuter rail cars and platforms, and other special locations in various cities.

With just one click, the Bluetooth-enabled mobile user can get enhanced product information, promos, and other content when and where he's near the point of sale, offering advertisers and brands a unique, patented new way to reach consumers, and add incentive to purchase.

A non-offensive “pull technology,” a MobiPoint® is activated when the mobile user clicks the Kameleon Application on his handset, electing to get content. The mobile customer can download the Kameleon Application as easy as getting a ring tone. Once installed, the Application becomes the users’ passport to MobiPoint® info, offers, and brand-sponsored goodies.

Kameleon’s MobiPoint® technology is designed to reach the on-the-go business crowd and young consumers who are hip to new mobile technologies, appealing to these markets via their use of hi-tech Bluetooth-enabled mobiles, and their nature as early adopters, seeking out and enjoying new ways of interacting with Brands and the environment.

MobiPoints® advertisers reach these early adopters in an interactive, fun way; and, at the same time, enhance brand awareness and offer purchase incentives at, or closer to, the point of sale.

A Kameleon MobiPoint® attached to a bus shelter billboard promoting a concert event let's the consumer learn more about the artists, download a music video, and even purchase concert tickets. All with just one click.

A Kameleon MobiPoint® fixed to a theater marquee let's the consumer learn more about the film, see how many seats are available for the next show, and get a voucher for a free Coke when purchasing a ticket!

Kameleon MobiPoints® found throughout a retail environment attract consumers to special features, provide fashion and beauty tips, and offer accessory ideas.

Product shelves in the supermarket that are enhanced with Kameleon MobiPoints® let customers get interactive product information, coupons, etc.

A Point of Sale Display enhanced with a Kameleon MobiPoint® offers more than just static purchase motivation, bringing the brand to life, featuring the aura of the brand as well as the product.

Kameleon MobiPoints® wake up the static world of out-of-home media, creating interactive networks for advertisers and brands, appealing in a fresh new way to consumers.

If this all sounds like magic or an advertiser's dream come true...it's actually both.

MobiPoint® magic is based on Bluetooth technology, recognized as the world standard of electronic connectivity, sending out a radio signal thirty feet in diameter from a patented Kameleon MobiPoint® strategically placed in the environment (e.g. attached to a bus shelter billboard) that connects the mobile user directly to the information being offered.

Easy to install, indoors or outdoors, battery-powered MobiPoints® are easy to install, require no wiring, and last for two years without maintenance.

Kameleon MobiPoints® offer not only a unique new way to reach customers at or near the point of purchase, but also a way to track impressions and usage. The "clicks" made by the mobile user can be tracked and audited to build user profiles and judge the efficacy and appeal of any particular mobile campaign created on a location-by-location basis. In addition campaigns are easy to modify and update with Kameleon's easy to use back-end software.

Kameleon Technologies is a Paris based/Cambridge-linked technology company incorporated in 2002 to develop products and services related to Bluetooth mobile applications.

For more information on this release, please contact:
Patrick Nagle
KAMELEON MOBILE TECHNOLOGIES
www.kameleon-media.com

331 56 88 19 25
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

U.S. Mobile Marketing Trends To Take Global Stage At 3GSM World Conference

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U.S. Mobile Marketing Trends To Take Global Stage At 3GSM World Conference
Omnicom agency ipsh! CEO Nihal Mehta to discuss how promotional services and technology can drive content-based services<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

San Francisco & Barcelona - Feb. 3, 2006 - Nihal Mehta, co-founder and CEO of ipsh!, the  North American leader in mobile marketing with over 500 implementations, will discuss "Promotional Tools to Drive the Take-Up & Usage of the Big Content-Based Services" on a panel at the 2006 3GSM World Conference in Barcelona.  

Although mobile marketing is a more recent entry in the U.S., compared with Europe and Asia, the market size and its proximity to global brands and media firms has made the case-studies of ipsh! highly anticipated by mobile marketers worldwide.  Multimedia is quickly becoming part of brand marketing campaigns, in the form of mobile, video, RSS and podcasts.  Mehta will discuss real-world examples of major brands experimenting with the medium and their results and best practices.

Bango powers EMI Music UK mobile portal enabling the music giant to sell its content direct-to-consumer

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Bango powers EMI Music UK mobile portal enabling the music giant to sell its content direct-to-consumer

<?xml:namespace prefix = v ns = "urn:schemas-microsoft-com:vml" /><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><?xml:namespace prefix = w ns = "urn:schemas-microsoft-com:office:word" />EMI Music UK launches mobile music portal wap.the-raft.com

December 14, 2005 – Bango’s ‘browse and buy’ technology is powering EMI Music UK’s mobile music portal, wap.the-raft.com, as the record company extends ‘The Raft’ online music brand from web to mobile.  Using Bango’s Txt Trigger, consumers text ‘GO RAFT’ to 85080 (free text from all UK networks) or visit wap.the-raft.com to browse a huge array of official, artist approved content especially tailored for mobile.

Bango's ‘browse and buy’ technology enables The Raft’s mobile portal to provide a state of the art user experience and easy customer purchase of paid for content.  Users anywhere in the world pay for EMI music and ringtones on their phone bill, by credit/debit card or by PayPal.  Built and hosted by New-Visions, content on the Raft’s mobile portal includes news, ringtones, realtones, remixable tones, tour information, images and competitions across a broad range of music genres and artists.

To stay fresh and dynamic, wap.the-raft.com includes topical special features kicking off with Christmas realtones and ringtones plus an ‘Essential tracks of 2005’ selection when it launches on December 16th, 2005.  The site will be promoted via the music community website www.the-raft.com, by mailshot to over 300,000 subscribers, to The Raft online and by search and banner advertising.

EMI Music UK is the latest music label to choose Bango to power its mobile content portal as Bango already powers official mobile content portals from Universal Music and Sony BMG for artists such as Oasis, Girls Aloud, McFly and Westlife.

“We care passionately about giving our customers great content and a good user experience,” commented Danny Van Emden, Digital Media Director at EMI Music UK.  “We want to move away from single-shot text-based purchasing of content as people can be unsure whether they have inadvertently signed up for a subscription service.

“Taking people into our own the-raft.com mobile portal means that they are in control.  They can browse through our great range of content, including many niche areas outside of the UK top 40 such as classical, jazz and comedy that might be hard to find on network portals and then buy and download straight to their phone in a much simpler way.”  In contrast to subscription services, Bango’s ‘browse and buy’ technology provides a safer way for users to buy mobile content.

<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Martin Harris, Vice President of Sales at Bango said, “People will visit the Raft.com mobile portal as a result of EMI’s own marketing or by searching from a mobile search engine such as Yahoo! or Google.  By choosing Bango’s ‘browse and buy’ technology, EMI is ensuring people who browse into the mobile portal can then buy without first having to send a text message.”

Bango technology enables content discovery, identification so content providers can customize the user experience, and payment. During 2005, Bango has experienced rapid growth in the number of people using the Bango Service from different corners of the world.  Content was purchased through the Bango Service from 102 different countries in September 2005 from as far afield as South Africa and Taiwan using over 250 different operator networks. 

About Bango
Bango (AIM: BGO) has developed and deployed an open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This “direct-to-consumer” approach operates alongside the mobile operator’s mobile content portals. Leading mobile operators including Cingular Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their “direct-to-consumer” business.

The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango Service to engage with all of their existing and potential mobile customers directly – irrespective of mobile operator. For further information, go to
www.bango.com. 

About EMI Music UK
EMI Music UK is part of The EMI Group, one of the largest music companies in the world and listed on the London Stock Exchange. EMI Music was the first major record company to establish a dedicated Digital Media division in 1998. The division, headed up by Danny Van Emden, the Digital Media Director, is responsible for the digital activity of EMI Music UK and Ireland and its individual music labels. In addition, each of EMI Music’s record labels - EMI Records, Innocent, Parlophone, Virgin and the catalogue division - has a Digital Media Manager responsible for developing artist specific new media opportunities, promotions and web presence.

The Digital Media division develops many of the company’s digital cross-marketing and artist promotions; providing exclusive content; managing data capture and eCRM systems; and monetising EMI Music’s assets across the digital media. The division is also responsible for the EMI Music aggregate site, www.the-raft.com and mobile portal wap.the-raft.com.  The website has been running for 11 years and won multiple awards.

About New-Visions
New-Visions is a leading specialist mobile marketing company launched in 1999 by Julia McNally and Caroline Walton. Over the past few years New-Visions have specialised in launching mobile portals for the likes of Robbie Williams, Coldplay, Stereophonics, Kylie, Gorillaz. Currently having over 60 wap sites live in the market today.

For further information, please contact:
Sarah Keefe, Marketing Manager
Bango
Tel: +44 7786 932016
s[email protected]

Peter Rennison/Alison Andrews
Peter Rennison PR
Tel: +44 1442 245030
[email protected]

Charlotte Hanson
immediate future Ltd.
Tel: 0845 408 2031 / 0796 894 9746
[email protected]

Bango enables mobile phone users worldwide to pay for mobile content using their PayPal accounts

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Bango enables mobile phone users worldwide to pay for mobile content using their PayPal accounts

12th September 2005 - Bango, the mobile content enabler, has announced today that it now provides mobile phone users with the ability to pay for mobile content using their PayPal accounts. 

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Bango has entered into an agreement with PayPal, to enable content owners to deliver low cost, direct-to-consumer mobile content, paid for to a PayPal account through one-click purchasing from Bango.

For the first time, mobile phone users can approve purchases of content such as ringtones, games, wallpapers and videos using pre-approved PayPal payments.  Existing PayPal users activate their accounts to pay for mobile content with a one-time visit to www.bango.net
on a personal computer.  They register their phone with Bango and make purchases through Bango, and funds are then pulled from their PayPal accounts. 

“Bango is continuously enabling more users worldwide to access and pay for mobile content and services,” said Anil Malhotra, VP of Alliances at Bango. “The agreement with PayPal opens-up mobile content to tens of millions of new users, in many new markets for mobile content.” 

Content providers who sign up for the Bango Service at www.bango.com can market, sell and deliver their products and services directly to mobile phone users on all networks.  Bango enables a fast-track to market, avoiding the need for individual short-codes to be processed on a carrier-by-carrier basis. In addition, Bango implements and manages content standards and acceptable usage policies from PayPal and the carriers.

Bango gives content providers the services to ensure easy access to their branded content, collection of micro-payments, detailed tracking of user spending patterns and the tools for viral marketing. 

To ensure a streamlined user experience, the Bango system automatically presents the best payment option depending upon the user’s network, territory and previous payment history.  Payment options include on the phone bill (using the carrier’s own billing system or Premium SMS), PayPal, IVR or retail PIN. 

About Bango
Bango (AIM: BGO) has developed and deployed an open, global, infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This "direct-to-consumer" approach operates alongside the mobile operator's mobile content portals. Leading mobile operators including Cingular, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their direct-to-consumer business.

The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango service to engage with all of their existing and potential mobile customers directly - irrespective of mobile operator. For further information, go to www.bango.com


For further information, please contact:
Sarah Keefe, Marketing Manager
Bango                                                              
Tel: +44 7786 932016                                       
s[email protected]
                                             

Peter Rennison/Alison Andrews
Peter Rennison PR
Tel: +44 1442 245030
[email protected]


Laurie Riedman
Riedman Communications
Tel: 585-396-3100
[email protected]

 

Sun Microsystems and Bango simplify delivery of Java-based games and other mobile content on Java.com

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Sun Microsystems and Bango simplify delivery of Java-based games and other mobile content on Java.com

Millions of mobile phone users worldwide can now try and buy Java-based games on Java.com

SAN FRANCISCO, CTIA WIRELESS I.T. & ENTERTAINMENT 2005 -- September 26, 2005 -- Sun Microsystems, Inc. (Nasdaq: SUNW) and Bango (AIM: BGO), a leading mobile content enabler, today announced an agreement to deliver mobile Java(tm) technology-based games and applications to millions of mobile phone users on more than 250 wireless carrier networks worldwide. The new service from java.com and Bango provides a streamlined user experience and simplifies the payment process to make locating and downloading mobile Java technology-based content easier for users and network providers.

Now more than 14 million monthly
java.com visitors easily can access exciting Java technology-based titles on virtually any carrier network with easy billing powered by Bango. Customers can either charge their mobile downloads to their carrier bill, PayPal account or credit card. The Bango Service also enables content providers to market, sell, and deliver their Java-based mobile content to users all over the world through Bango's “browse and buy” capability.

“We’re delighted to be working with Sun to deliver mobile applications based on the industry standard Java environment,” said Anil Malhotra, Bango vice president of strategy alliance. “Java powers over 700 million mobile devices and is a core technology for content providers who deploy applications to end users through Bango. This relationship will give many more Java developers a go-to-market opportunity and cell phone users a destination web portal for browsing and buying the best mobile Java content.”

“Java.com has become the destination for Java-based games, applications and music for PCs and mobile devices,” said Mark Herring, director of Java Brand and Community Marketing, Sun Microsystems. “By bringing Bango's browse and buy capability to java.com we are making it easier for more than 14 million monthly visitors to get the games and content they love.”

For the first time,
java.com visitors can “try before they buy” and easily obtain mobile versions of the Java games they love. With Bango technology, it is simple to get a java.com game delivered to a cell phone. Bango's Web Trigger provides the vital link between the java.com website and the java.com user's cell phone, by simply entering their cell phone number into a web form on java.com. A WAP Push message is sent to their cell phone and opens up the mobile site automatically. From their phone, they can easily browse and buy their favorite game. The Bango platform seamlessly collects micro-payments for the purchases. <?xml:namespace prefix = v ns = "urn:schemas-microsoft-com:vml" />

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About java.com
Hot games, cool apps – java.com is the ultimate
destination for Java technology based content. With more than 14 million unique visitors each month, java.com continues to provide direct access to exciting and entertaining Java technology-based games, ring tones, and software.

About Sun Microsystems, Inc.
A singular vision -- “The Network Is The Computer”(tm) -- guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at sun.com. Subscribe to Sun newswire at http://sun.com/news
.

About Bango
Bango (AIM: BGO) has developed and deployed an open, global, infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This "direct-to-consumer" approach operates alongside the carrier's mobile content portals. Leading carriers including Cingular, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their direct-to-consumer business.
The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Leading content brands are now adopting the Bango service to engage with all of their existing and potential mobile customers directly - irrespective of the carrier. For further information, go to www.bango.com

FOR MORE INFORMATION
Terri Molini
Sun Microsystems, Inc.
+1 (408) 404-4976
[email protected]

Sarah Keefe
Bango
+44 7786 932016
[email protected] or

Laurie Riedman
Riedman Communications
+1 (585) 396-3100
[email protected]


Orange awards RAZZ™ "Best Entertainment Product"

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Orange awards RAZZ™ "Best Entertainment Product"
RAZZ honored at Orange Code Camp in Opio, France.

San Francisco, CA - January 3rd, 2006 - Phonebites, Inc., a global publisher of entertainment software for mobile phones, announced today that the Company's RAZZ software has been awarded "Best Entertainment Product" at the Orange Code Camp in Opio, France. The RAZZ is a unique audio distribution channel that provides mobile phone users with the ability to insert sound clips into live conversations, voicemail and outgoing messages. Orange is one of the world's largest mobile operators with operations in 17 countries and over 56M subscribers. This award from Orange recognizes Phonebites' commitment to drive innovation in mobile entertainment.

"Phonebites is a fun and innovative company and RAZZ is fun technology that everyone on the judging panel thoroughly enjoyed and was fascinated by," said Steve Glagow, Director of Orange Partner and Operations. "Additionally, we have 17 countries in our operations, all with cultural differences, so Phonebites' ability to quickly localize their RAZZ sound packs is critical for Orange."

"We are honored to take home this prestigious award," said Jeff Malkin, Phonebites CEO. "Three years ago, we had a concept for interactive audio. Today, Orange has confirmed that RAZZ is one of the most exciting new content platforms in mobile entertainment."

Industry pundits consider the RAZZ to be the next hot category in the exploding mobile entertainment market. Ringtones were the catalyst and have quickly developed into a $4B industry. Next came ringbacks and they too are enjoying immediate and explosive growth. Now the RAZZ has raised the bar to an entirely new level. Designed as an interactive audio publishing platform, the RAZZ enables content owners to monetize their branded assets, provides mobile operators with a compelling new product offering and gives consumers a new fun application to enhance their voice communications.

ABOUT PHONEBITES, INC.
Based in San Francisco, California, Phonebites, Inc. is a global publisher of entertainment software and services for mobile phones. Its proprietary mobile audio distribution channel, the RAZZ™, offers content providers new revenue streams, while giving consumers the ability to mix their favorite audio content into their phone conversations. For more information on Phonebites’ products and services, visit www.phonebites.com.

Media Contact:
Steve Haney, VP of Marketing
Phonebites, Inc.
[email protected]

+1 415-692-0953

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