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TCS Launches Dedicated Mobile/Wireless Marketing Division: “TCS Mobile”

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TCS Launches Dedicated Mobile/Wireless Marketing Division: “TCS Mobile”  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Opens New York City Office, Announces Management Team               

Westport, CT – February 24th, 2006 – Connecticut-based promotional marketing agency TCS announced the launch of “TCS Mobile,” a newly-formed division dedicated solely to the activation of the mobile/wireless marketing channel.  TCS Mobile will be responsible for the planning and execution of promotional marketing campaigns that leverage established and emerging mobile marketing channels such as text, picture, multimedia and video messaging; WAP (the mobile internet); downloadable ringtones, mobile games and graphics; streaming mobile radio, video and video Podcasting; location-based mobile services, mobile kiosks, text and “pics” to screen; Bluetooth®, and mobile blogging.

“The decision to launch TCS Mobile was born of our belief that there is a ‘perfect storm’ brewing inside the mobile marketing space,” said TCS Founder and President, Stephen O’Shea.  “A powerful combination of two key events occurring in the US market:  A mushrooming of consumer acceptance and usage levels of mobile technologies – especially sophisticated mobile data services more commonly associated with Europe and the Pacific Rim – and the US launch of 3G networks and other advanced mobile offerings, such as location based services, wireless video and other multimedia products, all served up at broadband-like speeds.  With this, mobile has quickly emerged as a marketing channel in its own right and is poised to enjoy a prolonged period of explosive growth - therefore we felt the time was right to launch a division inside TCS committed to this exciting and fast-moving space.”  

TCS has dedicated a number of key agency resources to support the launch and continued success of TCS Mobile.  Chief among these is the March 1st opening of TCS Mobile’s new offices, located at 22 W. 21st in Manhattan, NY.

Additionally, TCS Mobile has assembled a management team consisting of existing TCS executives as well as the addition of several significant external staffers.  Notable among the management moves was the naming of Jamie Wells as Managing Director, TCS Mobile.   Prior to the move Wells served as Director of Promotion Development and Analysis for TCS, and was focused primarily on strategic promotional development and agency analytic efforts.  Before joining TCS in April of 2004 Wells was the Director of Advertising Sales and Promotions for New York based 4Kids Entertainment.  He earned his M.B.A. from Montclair State University of NJ and graduated from the University of New Hampshire with a B.A. in English.

TCS Mobile’s management team has been further strengthened by the naming of mobile industry authority Scott Trichon as Director of Business Development.  Newly recruited to TCS Mobile, Trichon has been involved in the evolution of wireless media and entertainment for almost a decade.  Most recently Trichon served as Associate Director of Business Development in the Data and Multimedia Services Group at Verizon Wireless, where he was instrumental in the launch of multiple data platforms and services including the company’s industry-defining “Get It Now”(SM) downloadable applications platform.  TCS Mobile’s management team will be also served by the expanding role of TCS Vice President of Promotional Marketing Services, Tracy Gagliardi, who will now oversee all TCS Mobile promotion services and legal activity.  Gagliardi, an eighteen-year promotions marketing veteran, has overseen the execution of countless ground-breaking promotional marketing campaigns in nearly every conceivable business category.   Gagliardi has been with TCS since its inception in 1999, and has previously held posts at the Connecticut-based Marketing Corporation of America.

“Over the last five plus years TCS has built out a unique specialization in mobile marketing that I believe to be without equal in the US – regardless of agency size or client roster,” said Jamie Wells, Managing Director, TCS Mobile. “We have accumulated an unprecedented wealth of learnings and insights into activating, promoting and pushing the envelope within the mobile space.  We’ve built these learnings through our work on the Cingular Wireless brand, designing and implementing mobile-based promotional campaigns across nearly all aspects of the carrier’s marketing mix – from on-air, online and national print integration campaigns, to live experiential event activations, to WAP-based promotional programs. From there we’ve branched out into other areas of the mobile landscape, designing and executing carrier-agnostic marketing campaigns for leading mobile game publishers such as Disney and Starwave Mobile, Gameloft, Glu, Jamdat and Oasys Mobile just to name a few.”

“As the mobile channel has evolved over the last few years, so has our activity in and around the mobile sector,” Wells continued. “TCS Mobile now provides mobile marketing solutions to clients with no previous ties to the mobile and/or wireless technology, such as the New York Jets, Carolina Panthers, and several leading CPG manufacturers - and have utilized the data gleaned from these programs to build an ‘industry first’ in the mobile marketing space: a highly accurate, data-driven, mobile performance/projection model that indexes across most major media channels.

Be it from direct experience, primary research or even statistical modeling, TCS has truly amassed a formidable knowledge-base in the mobile industry – it’s impact, reach and overall effectiveness – and when combined with our staff’s heritage of strategic marketing and history of launching breakthrough promotional campaigns – there is no doubt that TCS Mobile will quickly assume a leadership position in the mobile marketing landscape.”

Press Contact:
Jamie Wells, Managing Director, TCS Mobile.  [email protected] or at 203.227.7444.

About TCS Mobile.  TCS Mobile is a full-service promotional agency providing its clients with a full complement of mobile/wireless marketing services.   TCS Mobile activates established and emerging mobile channels such as Text, Picture, Multimedia and Video Messaging; WAP (The Mobile Internet); Downloadable Ringtones, Mobile Games and Graphics; Mobile Radio, Video and Podcasting; Location-based Services, Mobile Kiosks, Text and “Pics” to Screen; Bluetooth®, and Mobile Blogging, and is currently working aggressively within the wireless space to bring the next generation of promotional solutions to market.  TCS Mobile has offices in Westport, Ct; New York, NY; and Ft Lauderdale, FL.

 

 

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CHICAGO\'S POTASH BROS. LAUNCHES CELL PHONE-ENABLED LOYALTY PROGRAM FROM MOBILELIME(r)

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CHICAGO'S POTASH BROS.  LAUNCHES CELL PHONE-ENABLED LOYALTY PROGRAM FROM MOBILELIME(r)


MobileLime Marks Entry into Chicago Market with Upscale Grocer


BOSTON - MARCH 1, 2006 - MobileLime(r), the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, today announced that Potash Bros. Markets, an upscale Chicago grocery store chain, is the first MobileLime merchant in Chicago to let its customers ring up big savings and rewards through their cell phones.  The deployment of MobileLime at Potash Bros. marks the beginning of MobileLime's national expansion as it moves beyond its Boston stronghold to bring the benefits of its award-winning service to retailers and consumers throughout the U.S.

"As a neighborhood grocer, it is ideal to be able to provide a cell phone-based service that enables us to communicate real-time with our customers and build loyalty by offering rewards throughout the store," said Art Potash, owner and vice president, Potash Bros. Markets.  "MobileLime's service offers our quality-focused customers special savings and convenience by providing up-to-the-minute alerts and shopping information about new products, in-store events, sales and promotions."

With MobileLime, Potash Bros. is able to communicate offers to customers before, during and after each purchase transaction, directly influencing buying behaviors at the point of sale.  Through text messaging and email communications, shoppers enrolled in Potash Bros.' program are the first to know about special sales and events.  This gives Potash Bros. the ability to directly influence buying behaviors at the point of sale-where it matters most.  In addition to a loyal customer base, Potash Bros. is building a customer database that contains valid customer cell phone numbers and emails.

"MobileLime is excited to enter the Chicago marketplace with a gourmet landmark like Potash Bros.," said Robert Wesley, president and CEO of MobileLime.  "We are extremely pleased that the owners of Potash have selected MobileLime to deliver an unmatched, highly personalized rewards program to their valuable customers.  The Potash launch further demonstrates the opportunity MobileLime offers to grocery retailers and our commitment to this critical market segment as we expand our footprint nationwide."

Rather than issuing a typical membership card or number, MobileLime turns a shopper's cell phone number into their unique identifier.  The cashier simply enters the member's cell phone number at checkout and the shopper receives instant item-level savings towards purchases.  With the Potash Bros. Mobile Rewards Program, members can opt-in to receive weekly emails, exclusive interest-oriented text messages, event alerts, specials and savings on a wide selection of items each week.  

MobileLime will give Potash Bros. Markets the ability to track and understand their shoppers' purchasing preferences in order to customize special promotions and send real-time offers to improve the overall shopping experience.  Potash Bros. Mobile Rewards is available today and free to consumers. Consumers in the Chicago area can sign up at both Potash Bros. locations-- on the Gold Coast at 875 N. State Street and in Sandburg Village at 1525 N. Clark Street. 

About Potash Bros. Markets
Potash Bros. Markets is an upscale grocer located on the North Side of Chicago since 1950.  Potash provides small town style service in the heart of Chicago by treating each customer as a neighbor.  Quality and convenience are Potash trademarks. The market offers a full grocery, meat and produce department as well as deli and hot food items that are prepared "ready to eat" for customers with active lifestyles.  The store also offers catering, and home delivery service.  Orders can be faxed or emailed.  Potash Bros. Markets are located at 875 N. State St. and 1525 N. Clark St., Chicago, IL.  To learn more, please visit www.potashbros.com. 

About MobileLime(r)
MobileLime is the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, enabling merchants to build sales and loyalty in ways never before possible.

With MobileLime, consumers can use their mobile phones to personalize their shopping experience with valuable information and offers, take advantage of loyalty programs without carrying a card, and use their mobile phones as a quick and secure way to pay for purchases.  MobileLime enables merchants to create a true one-to-one relationship with their customers - reaching them through multiple channels with timely and targeted promotions when customers are most receptive.  Merchants can take advantage of cost-effective high-impact interactive cardless loyalty programs, and let customers pay with their mobile phones, speeding checkout and cutting costs by offering flexible payment options.

Recently awarded the 2005 Global Retail Technology Award for Best In-Store Innovation and the Innovation Award from the Global Mobile Marketing Association, MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit www.mobilelime.com.

Media Contact:
Melissa Dolan
Fusion PR
212-651-4236
[email protected]
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DIJJI INTRODUCES NAPSTER RINGTONES SERVICE WITH METROPCS

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DIJJI INTRODUCES NAPSTER RINGTONES SERVICE WITH METROPCS
MetroPCS Customers Can Now Download and Purchase Mobile Music Content from Napster Ringtones

SEATTLE
Feb. 23, 2006 — Dijji™ Corp (OTCBB:DJJI), a mobile media company that extends premium consumer brands through the mobile channel, together with Napster® (NASDAQ: NAPS), the biggest brand in digital music, today launched the Napster Ringtones mobile phone service with MetroPCS, a rapidly growing provider of wireless communications services. MetroPCS serves more than 2 million subscribers in markets throughout the country including San Francisco, Miami, Tampa, Atlanta and Sacramento.

MetroPCS wireless customers can now access the Napster Ringtones service, which is compatible with a wide variety of BREW handsets, by accessing the @metro MobileShop on their handsets to download the Napster Ringtones application.  The application provides subscribers with a choice of ringtones, musictones and voicetones from the Napster Ringtones library, for $1.99 to $2.99 each.

The Napster Ringtones service features the latest content from Universal Music Group artists such as Kanye West, Fall Out Boy, 50 Cent, Jay-Z and Gwen Stefani as well as top-selling Warner artists such as  
D4L, Juvenile, Avenged Sevenfold, Sean Paul and Trina.

“At Dijji, our focus centers around producing, publishing and promoting the mobile content that wireless consumers demand such as Napster Ringtones. We’re pleased to be able to work with MetroPCS and Napster to bring this service to MetroPCS subscribers,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Alexander U. Conrad, president, COO and interim CEO of Dijji Corp. “Carriers such as MetroPCS have come to rely on Dijji to extend recognized brands into the mobile arena and help drive revenue and increase customer loyalty.”

Dijji powers the Napster Ringtones service with other wireless carriers, including Cingular, T-Mobile and Alltel in the U.S., as well as Rogers Wireless, Fido and TELUS in Canada.

About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc., is a provider of wireless communications services.  MetroPCS holds 23 licenses through its subsidiaries in the greater Miami, Tampa, Sarasota, Atlanta, San Francisco, Dallas, Detroit and Sacramento metropolitan areas.  MetroPCS has 2 million subscribers and offers customer’s flat rate plans with unlimited anytime local and domestic long distance minutes with no contract. MetroPCS is among the first wireless operators to deploy an all-digital network based on third generation infrastructure and handsets. For more information, visit the MetroPCS web site at www.metropcs.com.

About Dijji™ Corporation
Dijji Corp is a mobile media company that extends premium consumer brands through the mobile channel. Dijji partners with premium brands to produce, publish and promote engaging mobile content for wireless consumers. With its expertise in tailoring recognized consumer brands specifically for mobile, Dijji provides unique content for many of today’s biggest brands including ESPN, Napster, Playboy, Rolling Stone and USA TODAY. The company was established in 2000 as Dwango Wireless and is based in Seattle. For more information, visit www.dijji.com.

Dijji Corp, Dijji, and the associated logo are trademarks of Dijji Corp. All other trademarks are the property of their respective owners.

Dijji Contact:
Jared Nieuwenhuis
Dijji Corp.
Director, Marketing Communications
206.832.0508
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

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go2® Reports Record Traffic and Ten Most Searched Movies in 2005

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go2®
Reports Record Traffic and Ten Most Searched Movies in 2005

go2® Movies Delivered More Than 71 Million Mobile Page Views of Local Movie Guide Information in 2005

Irvine, Calif.  – Feb. 28, 2006 – go2 Directory Systems (www.go2.com), the operator of go2 Movies and a leading provider of local search and directory information over mobile devices in the U.S., announced today that in 2005, go2 Movies delivered more than 71 million mobile phone page views of real-time local movie guide content, up 34 percent from 53 million page views in 2004. go2 Movies averaged more than 377,000 unique mobile phone users monthly, up 40 percent from an average of 268,000 in 2004.

go2 also announced the ten most searched movies in 2005, with Wedding Crashers topping the list with over 250,000 click-thrus and information requests. Academy Award®-nominated Crash just missed the list with over 187,000 information requests, ranking 11th overall.  

go2 is one of the most used mobile movie guides in the U.S. and is available on virtually all web-enabled mobile phones sold by most major U.S. carriers. Serving up detailed movie information including ratings, reviews, summaries, cast members and showtimes, go2 Movies provides mobile moviegoers a wealth of movie information whenever and wherever they want. Like all mobile websites in the go2 Network of local directories, go2 Movies also provides users with one-touch calling, turn-by-turn directions, easy “What’s Close By” searching, and other detailed information. 

“go2 Movies is touching more users, driving more moviegoers and impacting more box office sales every year,”  said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Lee Hancock, CEO and Founder of go2. “It is clear that mobile local search tools such as go2 Movies are having a direct impact on revenue within the entertainment industry, opening the doors to more movie and theater advertising and marketing campaigns in the future. Based on the industry average movie ticket and concession sales of about $9.00 per person, and an average consumer purchasing at least two tickets, we estimate that in 2005 moviegoers probably spent as much as $80 million watching movies in theaters after using go2 to decide both what movie to see and where to see it.”

Following is the list of most-searched movies on the go2 Movies mobile site in 2005 and their total movie-specific click-thrus and information requests:  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

1.       Wedding Crashers – 269,945

2.       Batman Begins – 250,099

3.       Mr. & Mrs. Smith – 240,888

4.       Star Wars: Episode III Revenge of the Sith – 234,675

5.       Saw II – 225,270

6.       Hitch – 222,816

7.       Four Brothers – 217,888

8.       War of the Worlds – 207,183

9.       The 40 Year-Old Virgin – 200,517

10.   The Longest Yard – 195,049

About go2®
go2 owns and operates the go2 network of mobile, local search and directory websites containing Yellow Page, movie guide and other local information. go2 directories have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers. With millions of businesses listed in go2’s database, go2’s local search directories provide fast, convenient access to local information, including movie theater show times and customer specials and promotions.  All go2 directories are fully integrated and feature one-touch calling and turn-by-turn directions together with detailed information on many U.S. businesses, including products and brands carried, hours of operations, etc. go2 Advertisers include ABC, American Express, AMF Bowling, Holiday Inn, Jamba Juice and ProFlowers.com. 

Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, Yellow Page-like directory services on mobile devices. For more information, visit www.go2.com.

go2®, go2 Movies® and mGuide™ are registered and unregistered trademarks of UDS Directory Corp., dba go2 Directory Systems.

Contact:
Kirsten Woodard or Valerie Christopherson
Global Results Communications
+1 949 608-0276
[email protected]
[email protected]
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go2’s Mobile Local Search Directory Reports Record Traffic

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go2’s Mobile
Local Search Directory Reports Record Traffic

go2’s Award-Winning Mobile, Local Search, Directory and Movie Guide Websites handled over 24 million unique mobile phone local search sessions in 2005 in the U.S., up 51 percent from 2004

Irvine, Calif.  – Feb. 21, 2006 – go2 Directory Systems (www.go2.com), a leading provider of local search and movie guide information over mobile devices in the U.S., announced today that visits to its mobile, local search websites increased 51 percent in 2005 to more than 24.2 million unique user sessions, up from 15.9 million in 2004.  During 2005, go2’s mobile websites, which include Yellow Page, local search and other local information, delivered more than 210 million page views of local information, up 37 percent from over 150 million in 2004.   

“With more than 210 million mobile, local search page views in 2005, go2 continues to be one of the most popular mobile websites in the U.S. and a leading mobile, local search directory and movie guide,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Lee Hancock, CEO and founder of go2. “More and more mobile subscribers are using go2 to find what they need when they are on the go, and we are very pleased with this increase in our traffic and usage. Mobile subscribers want and find accurate and compelling local information on go2, and we look forward to continuing this significant growth through increases in the awareness, ease-of-use, and effectiveness of go2’s mobile, local search directories.”

The most popular searches in the go2 Directory in 2005 are a clear reflection of the most typical of categories almost anyone would search for when on-the-go:  movies, restaurants, accommodations and other travel-related searches.
           

"The popularity of using a mobile phone to search for local information and services continues to grow in North America, as demonstrated by go2's 2005 traffic numbers," said Linda Barrabee, senior analyst for the Wireless/Mobile United States Decision Service of Yankee Group. "The key elements for mobile local search will continue to be ease of use, with limited click-throughs and a friendly user-interface."


Launched in 1999 as the world’s first mobile Yellow Page Directory, go2 is now one of the most widely used mobile, local search directories in the United States. With eleven different, category-specific directories available today, including go2 Business, go2 Dining, go2 Movies and go2 Shopping, the go2 network of local search directories has one-of-a kind, multi-category placement on the wireless Web menus of most major wireless carriers. This unique, multi-directory approach provides tremendous flexibility to wireless carriers to make it easier for their subscribers to quickly find the local information they are looking for.

go2 also served more than 50 million ad impressions in 2005, many for marquee advertisers such as ABC, American Express, Jamdat, ProFlowers.com, Progressive Insurance, the U.S. Navy, Volkswagon and many others. Click-through rates for mobile advertising on go2 are significantly higher than click-through rates for online advertising, in part based on go2’s ability to target advertising by both location and directory search category.

About go2®
go2 owns and operates the go2 network of mobile, local search and directory websites containing Yellow Page, movie guide and other local information. go2 directories have industry-leading distribution through one-of-a-kind multi-category placements on the wireless Web menus of most major U.S. carriers. With millions of businesses listed in go2’s database, go2’s local search directories provide fast, convenient access to local information, including movie theater show times and customer specials and promotions. All go2 directories are fully integrated and feature one-touch calling and turn-by-turn directions together with detailed information on many U.S. businesses, including products and brands carried, hours of operations, etc. go2 Advertisers include ABC, American Express, AMF Bowling, Holiday Inn, Jamba Juice and ProFlowers.com. 

Headquartered in Irvine, Calif., go2 is a privately held company. go2 holds or licenses several U.S. patents for location-based, Yellow Page-like directory services on mobile devices. For more information, visit
www.go2.com.

go2® and mGuide™ are registered and unregistered trademarks of UDS Directory Corp., dba go2 Directory Systems.

Contact:  Kirsten Woodard or
Valerie Christopherson
Global Results Communications (GRC)
+1 949 608 0276
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

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WXKS 108FM Goes Mobile Allowing Listeners to Interact with DJs from their Wireless Phones

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WXKS 108FM Goes Mobile Allowing Listeners to Interact with DJs from their Wireless Phones

KISS 108FM Boston selects Enpocket for mobile programs to build listener loyalty

Boston, Mass., February 27, 2006 – WXKS-FM KISS 108 announced today it has selected Enpocket (www.enpocket.com), to power its stations’ mobile programs including a listener “Text Club in a pilot mobile interactive wireless test.

The WXKS mobile wireless program includes:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

· “DJ Dashboard” – Listeners can use text messaging to communicate with KISS DJs to respond to ad hoc polls, make requests, answer trivia questions and other exchanges. This provides a means for listeners who are mobile to immediately interact with their local stations’ broadcast.

· “Text Club” – KISS Listeners can sign up to receive alerts, special promotions, exclusive invitations, win prizes and more. 

“Today’s listeners want to be even more intimately involved with their radio stations.  Technology now allows us to utilize the instantaneous features of mobile to build on our strong listener relationships,” Said Jake Karger, Market Manger for the Boston radio cluster. “It gives our listeners a whole new way too get actively involved in local radio.”

“Our experience with leaders in the radio sector has proven that mobile programs, when done right, can build a more loyal radio listener base and even create a substantial new revenue stream,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO of Enpocket. “Enpocket’s solution will help WXKS grow their audience while empowering listeners to interact and engage with the KISS 108 brand in a powerful way.”

About Clear Channel Radio Boston
Clear Channel Radio Boston broadcasts locally on AM, FM and HD2 digital frequencies as well as online. Catch the best radio and online video programs in Boston on 107.9, WXKS FM, KISS 108-2, www.KISS108.com.

About Enpocket
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.

Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.

Contact:
Dennis O’Heron
Marketing Director
JAM'N 94.5/KISS 108
Clear Channel Radio-Boston
(781) 663-2500

Diana LaGattuta
Enpocket
617-262-7089
[email protected]

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MOBILELIME(r) UNVEILS NEXT GENERATION NFC-BASED MOBILE SHOPPING PLATFORM

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MOBILELIME(r) UNVEILS NEXT GENERATION NFC-BASED MOBILE SHOPPING PLATFORM


Enhanced Mobile Wallet Lets Consumers 'Shop 'n Go' with their Cell Phones to Instantly Get Rewards and Pay for Purchases at their Favorite Merchants

BOSTON - FEBRUARY 21, 2006 - MobileLime(r), the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, today unveiled a next generation platform that will allow consumers to get rewards and pay for purchases by waving their cell phone over a contactless reader at their favorite merchants.  Incorporating Near Field Communication (NFC) technology, the enhanced MobileLime platform will add unprecedented speed, convenience and interactivity to the company's award-winning real-time marketing, cardless loyalty and mobile payment solutions. 

"Clearly, contactless payments are gaining momentum in the industry," said Dr. J. Gerry Purdy, Principal Analyst with MobileTrax.  "MobileLime has developed a total solution for NFC mobile commerce for SmartCards and NFC-compatible cell phones.  Their total solution enables merchants and consumers to not only use the cell phone for contactless payments but also benefit from real time marketing and cardless loyalty."

MobileLime has been improving the consumer shopping experience by leveraging mobile technology since 2001.  With its current platform the company provides merchants with a complete range of mobile payment, cardless loyalty and real-time marketing solutions that: <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          Increase the visit frequency and average spend per visit

·          Speed-up check out times

·          Drive customers to preferred payment methods

·          Build customer loyalty


"Moving to NFC is a natural evolution for MobileLime, from both a technology and customer perspective," said Robert Wesley, president and CEO of MobileLime.  "We were the first to market with mobile payments in the US and understand not only the challenges of the technology, but have successfully leveraged the learnings to create a complete mobile shopping solution that drives merchant sales while rewarding consumer loyalty."

In growing numbers, consumers are paying at the gas pump and zipping through toll lanes with special radio frequency equipped tags and cards.  NFC is a standards-based short-range wireless connectivity technology that is installed at more than 27,000 merchant locations nationwide and growing. 

With the enhanced MobileLime wallet, users with an NFC compatible phone will just click the lime from the menu screen, choose the credit card they want to use and wave their phone over the contactless reader that's integrated with the point of sale system at checkout. For added security, the user can configure a PIN required to complete each transaction. With the simple shop 'n go technology, consumers can automatically redeem Clip 'n Go(r) mobile coupons, get rewards and pay for purchases at their favorite merchants.

"Our mobile rewards program from MobileLime has been recognized by the retail and mobile industries for its practical innovation. It's fully integrated into our point of sale system, has done wonders for our business-- and our customers love it," said Charlie Bougas, president of Boston-based Broadway Marketplace. "We are looking forward to building on our success with MobileLime by allowing our customers to get rewards AND pay for purchases quickly and easily with their cell phones."

MobileLime's platform is fully integrated into the point of sale and carrier and handset agnostic, making their marketing and loyalty applications accessible to the more than 200 million cell phone subscribers in the US today. 

About MobileLime(r)
MobileLime is the first U.S.-based company to turn the mobile phone into a marketing, loyalty and payment device, enabling merchants to build sales and loyalty in ways never before possible.

With MobileLime, consumers can use their mobile phones to personalize their shopping experience with valuable information and offers, take advantage of loyalty programs without carrying a card, and use their mobile phones as a quick and secure way to pay for purchases.  MobileLime enables merchants to create a true one-to-one relationship with their customers - reaching them through multiple channels with timely and targeted promotions when customers are most receptive.  Merchants can take advantage of cost-effective high-impact interactive cardless loyalty programs, and let customers pay with their mobile phones, speeding checkout and cutting costs by offering flexible payment options.

Recently awarded the 2005 Global Retail Technology Award for Best In-Store Innovation and the Innovation Award from the Global Mobile Marketing Association, MobileLime, a service of Vayusa, Inc., is privately held and based in the Boston area.  To learn more, please visit www.mobilelime.com

Media Contact:
Melissa Dolan
Fusion PR
212-651-4236
[email protected]

 

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Samsung uses Enpocket Marketing Engine to boost mobile content downloads

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Samsung uses Enpocket Marketing Engine to boost mobile content downloads
Response rates from MMS game promotion outperform traditional media

February 8, 2006-Enpocket (www.enpocket.com), the global mobile media company, has enabled Samsung Mobile to promote mobile content to Samsung Fun Club members via MMS, creating a rich new marketing channel for the brand.  The first MMS campaign achieved response rates of over 15% and a conversion rate of 2%, which offers quantitative proof that mobile marketing using rich media can dramatically outperform traditional direct marketing channels.

The exclusive MMS promotion gave recipients a preview of iPlay’s widely acclaimed ‘Skipping Stone’ mobile game, and then the chance to instantly download a free demo using a WAP (mobile internet) link embedded in the message.  Once respondents had trialled the free demo they could then go on to buy the full game from a dedicated WAP site.

Samsung used the Enpocket Marketing Engine to create, deliver and measure the program across all major mobile networks.

“Rich mobile marketing has proven itself as a highly effective way of driving download traffic and keeping Fun Club members informed of the latest content,” said Martin Kolek, Content Manager, Samsung Mobile.  “After the success of the ‘Skipping Stone’ campaign we are looking into other ways that mobile marketing can enable consumers to get more from our multimedia handsets.”

“Conversion rates are more immediate and more dramatic when brands market to customers on the same device where mobile content is downloaded and consumed,” said <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mike Baker, President and CEO, Enpocket.  “The Enpocket Marketing Engine is delivering end-to-end mobile marketing in any format, enabling consumers to discover content designed specifically for them.”

The Enpocket Marketing Engine is used by brands around the world who are serious about mobile and require advanced technology and execution excellence, including Vodafone, Sprint, Airtel, MasterCard, Chrysalis and Pepsi. 

About Samsung Electronics<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

·          The world's 21st most valuable brand, jumping 15.7% in value to $12.6 billion in 2004 (Interbrand, 2004)

·          66,000 employees worldwide

·          83 facilities in 50 countries

·          World’s no. 1 manufacturer of DRAM, SRAM, TFT/LCD, CDMA Handsets, Colour monitor, VCR and microwaves

·          Annual R&D investment: $1.82 billion


For more information about Samsung Mobile, please contact:

Diana Booty                                                                
Bite Communications
Tel: 020 8834 3514
Email: [email protected]                           

About Enpocket

Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.

Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT,
Chrysalis, Clear Channel, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com.

For press inquiries please contact:
Enpocket
Europe: Hugh Mark, Enpocket, +44 (0)20 7404 2190, [email protected]

US: Valerie Christopherson, Global Results Communications, +1 949 306 6476,
[email protected]

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Enpocket Powers WXXL Orlando to Go Mobile, Allowing Listeners to Text in Song Requests

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Enpocket Powers WXXL Orlando to Go Mobile, Allowing Listeners to Text in Song Requests
XL 106.7 provides mobile programs to its listeners

Orlando, Florida, February 6, 2006 – Enpocket (www.enpocket.com)  today announced that Orlando listeners of WXXL can now text their song requests with their mobile phones using Enpocket technology to power interactive mobile programs.  New features include a Song Request program, where listeners use SMS text messaging to purchase three song requests for 99 cents. Listeners also receive an SMS notification 15 minutes before each song reminding them to tune in to hear their request.  

“We’re thrilled to offer our listeners a new, convenient way to interact with WXXL,” said Linda Byrd, Market Manger for Clear Channel’s Orlando Radio cluster. “This text solution ensures that we’re giving our listeners exactly what they want.  It’s intimate technology, a personal way for our listeners to communicate with our station.”

“Enpocket lets WXXL listeners customize their listening experience no matter where they are,” said Mike Baker, president and CEO of Enpocket. “Their cell phones let them turn WXXL into a personal jukebox.”

Future technology through Enpocket will allow WXXL listeners to participate in “text clubs,” sign up for alerts and promotions, and enter sweepstakes. “There’s also possibilities for a ‘DJ Dashboard.’ where listeners can use text messaging to communicate with DJs and respond to ad hoc polls, make requests and answer trivia questions in our future,” added Byrd.

About Clear Channel Radio Orlando
Clear Channel Radio Orlando operates six stations in addition to WXXL-FM. WJRR-FM, WMGF-FM, WRUM-FM, WTKS-FM, WQTM-AM and WFLF-AM. Clear Channel Radio, the largest operator of radio stations in the United States, provides advertisers with a coast-to-coast platform of more than 1200 stations. Broadcasting across all 50 states and the District of Columbia, Clear Channel programming reaches more than 110 million listeners every week. Advertisers spend nearly 20% of their radio advertising dollars with Clear Channel.

About Enpocket
Enpocket is a leading global mobile media company serving organizations seeking to leverage mobile technology to foster and maintain individual relationships with consumers.  Enpocket creates, delivers and optimizes consumer entertainment and marketing programs for mobile phones. Our work is differentiated by our proprietary multi-format delivery engines, advanced analytics solutions and careful attention to user experience.

Enpocket has created hundreds of successful mobile programs for clients that include Vodafone, Sprint, Verizon, Airtel, Singtel, Nokia, Samsung, Panasonic, Siemens, Trinity Mirror, TNT, Chrysalis, Internet Broadcast Systems, Time Out, Match.com, Pepsi and Nike.  Enpocket has offices in Boston, London, and Mumbai. To learn more see www.enpocket.com
.

Jeff Vettrus
2500 Maitland Center Pkwy
Suite 401
Maitland, FL 32751

Diana LaGattuta
Enpocket
617-262-7089
[email protected]<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

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M:Metrics Reports That in Battle of Portals Yahoo! Has Early Lead in Mobile Domain

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M:Metrics Reports That in Battle of Portals Yahoo! Has Early Lead in Mobile Domain<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

6.7 percent of mobile subscribers access Yahoo! branded services compared with 4.4 percent for second- place AOL

SEATTLE—January 30, 2006—M:Metrics, the mobile market authority, has found that Yahoo! is the most popular mobile content brand. During the quarter ended December 2005 12.8 million U.S. mobile subscribers accessed Yahoo’s services in an average month – 4 million more than second-place AOL. MSN and Google follow, with about 7 million subscribers accessing their mobile offerings each month during the fourth quarter.

AOL owes its second-place position to its strength in mobile instant messaging (IM).  About 89 percent of its mobile reach is comprised of users of AIM service. Yahoo! users are more likely to access other services, such as news, maps and search in addition to Yahoo IM, which is used by 73 percent of those who used Yahoo! branded services. 

“AOL owes its strong position in the mobile domain to its ability to provide seamless access to AIM buddy lists on handsets through an elegantly designed service and its strong relationships with mobile carriers,” observed Mark Donovan, vice president, products and senior analyst. “Its challenge is to demonstrate that it can use AIM as the foundation to engage users with a broader base of services, much as it is seeking to do on the desktop by opening access to its portal and e-mail services and linking these with AIM.”

ESPN is the most popular source for news among mobile content users, claiming 4.9 million unique users in an average month during the fourth quarter. Interestingly, Yahoo! is on par with CNN as a source of news on the Wireless Web with about 4.5 million subscribers visiting each property on a monthly basis. The Weather Channel is the top source for weather, and Yahoo!, which places second in the Weather category, has twice the audience of Accuweather or Google.

In the bourgeoning market segment of mobile search, Google has extended its dominance on the Web to mobile, but only narrowly, with Yahoo! coming in a close second among the 8.9 million people who used mobile search in December. 

Conversely, in the area of maps and directories, Yahoo edges Google and Mapquest, but by a slim margin. 

“Although these are early days in mobile media, the aggressive efforts
in mobile by Yahoo! and AOL are paying off,” said Donovan. “But it is a
close race, and as traditional media brands put more muscle into their
mobile businesses, we expect that the market will shift.”


M:Metrics surveys 12,000 to14,000 U.S. mobile subscribers monthly to report on the consumption of mobile content and applications and benchmark the performance of carrier, device manufacturers, mobile content publishers and technology providers. The following are the results of its December Benchmark Survey.


About M:Metrics
M:Metrics is the mobile market measurement authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics’ monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.

About M:Metrics Data
Based on continually refreshed samples of nationally representative mobile phone consumers, M:Metrics reports summarize market size, device reach, and key demographic and mobile phone usage characteristics.

The data presented here is drawn from an extensive survey questionnaire that collects specific device model and carrier subscription information from each month’s sample of mobile phone subscribers, and also drills down into specific details related to current and past usage of various mobile phone applications and content. Data collected from each sample are statistically balanced and projected to the total national population of mobile phone subscribers.

Authorized Uses

Members of the press may cite research data or a portion of text provided that each is sourced to M:Metrics, for example, "Source: M:Metrics, Inc." or “According to M:Metrics, …..”. Copies of graphs, data tables or slides must include the following copyright notice affixed to all material: "Copyright © 2006, M:Metrics, Inc.

CONTACT:

Jaimee Minney

206.388.5854

[email protected]

 
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