Future of MTA Data Identifiers Working Group | MMA Global
  2. MATT
  3. Future of MTA Data Identifiers Working Group
  2. MATT
  3. Future of MTA Data Identifiers Working Group

The Future of MTA Data Identifiers Working Group aims to address some of the biggest data challenges, not only with MTA, but all data-driven marketing efforts including programmatic. The fuel for MTA is user level data, with conversion data linked to ad serving. Unfortunately, a fuel shortage is on the horizon based on the following limitations:

  • Ability to link ad serving to conversions: Limitations on identifiers in server logs
  • Match rates and quality: Some are telling us that match rates are declining and suspecting that those who match are a biased subsample of those served ads
  • Limitations on 3rd party tags: Browsers are limiting the use, half-life, and giving consumers greater control

If you are interested to join this working group, please fill out the form below or send an email to [email protected].

Recorded Working Group Sessions & Webinars

The Future of MTA Data Identifiers: Fireside Chat
Date: July 15, 2020
Presenters: Vassilis Bakopoulous, Joel Rubinson, Jill Inglis, and Sam White

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Identity Resolution in a Cookieless Future
Date: May 6, 2020
Presenters: Projjol Banerjea, Founder & CPO, Zeotap, and Olivier Maugain, Corporate Director of Analytics and Digital Technology, Henkel

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What You Need to Know About Cookie-Based Marketing to Thrive in a Future Without It (Neustar Sponsored)
Date: April 28, 2020
Presenter: Steve Silvers, Neustar SVP Product & GM Customer Experience

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The Future of MTA Data Identifiers: Inaugural Working Group Session
Date: December 11, 2019
Presenters: Jill Inglis & Joel Rubinson

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Interested in Learning More About MATT?

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Or, you can contact [email protected] for more information.