Future of MTA Data Identifiers Working Group | MMA Global

The Future of MTA Data Identifiers Working Group aims to address some of the biggest data challenges, not only with MTA, but all data-driven marketing efforts including programmatic. The fuel for MTA is user level data, with conversion data linked to ad serving. Unfortunately, a fuel shortage is on the horizon based on the following limitations:

  • Ability to link ad serving to conversions: Limitations on identifiers in server logs
  • Match rates and quality: Some are telling us that match rates are declining and suspecting that those who match are a biased subsample of those served ads
  • Limitations on 3rd party tags: Browsers are limiting the use, half-life, and giving consumers greater control

If you are interested to join this working group, please fill out the form below or send an email to [email protected].

Recorded Working Group Sessions & Webinars

The Future of MTA Data Identifiers: Fireside Chat
Date: July 15, 2020
Presenters: Vassilis Bakopoulous, Joel Rubinson, Jill Inglis, and Sam White

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Identity Resolution in a Cookieless Future
Date: May 6, 2020
Presenters: Projjol Banerjea, Founder & CPO, Zeotap, and Olivier Maugain, Corporate Director of Analytics and Digital Technology, Henkel

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What You Need to Know About Cookie-Based Marketing to Thrive in a Future Without It (Neustar Sponsored)
Date: April 28, 2020
Presenter: Steve Silvers, Neustar SVP Product & GM Customer Experience

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The Future of MTA Data Identifiers: Inaugural Working Group Session
Date: December 11, 2019
Presenters: Jill Inglis & Joel Rubinson

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Interested in Learning More About MATT?

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Or, you can contact [email protected] for more information.