MMA India: Ideathon | MMA

August 25, 2018 to August 26, 2018

Participating Brand Partners



Advertisers! Get ready to have your brand problems solved by tech enthusiasts over a 30-hour hackathon!


Brands today are way more open minded about solving problems in a new fashion way. With high screen time, mobile has become the primary go to for all consumers targeted by advertisers. To overcome increasing brand challenges in this highly competitive industry, MMA brings to you an IDEATHON to discover real brand solutions by hiring as well as meeting the best & the youngest minds from Bangalore. IncubateIND provides the perfect ground to network & teamwork for tech driven entrepreneurs & students. Together MMA & IncubateIND’s aim is to launch a platform that would give brands innovative solutions by young techpreneurs who would in turn be fostered & well-guided.

How does it work?

Advertisers will define their problem statement & set their expectations clear in terms of issues faced with an outcome they desire. After 30 nonstop hours, attendees will present their solution in front of the brand owners. 3 winners will be chosen via a panel of judges.

Ideathon Challenges

Change the world of hassle & puzzled industries during a 30 hour hack, in which you’ll take mobile apps to the next level. You can explore the area of your choice from any of the three categories mentioned below. 
Pick one Problem Statement and sumbit your idea for final selection.



  • Vodafone U - A digital first engagement platform that helps you get more out of life by providing you with the resources that you are short on.
  • Vodafone U provides various telco & non telco offers specially designed for the need of youth. It also has a special hacks section for value for money lifestyle hacks.



Tata Sampann

  • We exist to turn everyday Indian staple foods into power foods to make Indian households ‘Nutrition Sampann’.
  • We believe that real health and fitness comes not from senseless subtractions, but by enriching the nutrient value of foods eaten everyday.
  • Our approach is to bring consumers products that are at the intersection of modern science and traditional Indian wisdom, thereby positioning ourselves as experts in the science of Indian wisdom.



Cleanipedia Unilever

  • Cleanipedia in India is an upcoming multi-channel platform which intends to portal where we build an on-going relationship with consumer on topics around Home care.
  • By Multi-channel we mean we would have a fully-functional website along with a very active presence across Social media (Facebook, Instagram) and Video Channels (YouTube).
  • We want to this platform to evolve into a portal where consumers to come to seek knowledge around any of their Home related problems.
  • We intend to grow this platform big where we have around 10 Mn+ Month Active Users (MAU means – unique users for whom the total session duration is more than 60 sec).




  • The 4460 crore household insecticide category consists of many formats in India . However, if we try and segment the market into “out of home” and “in-home” formats, the in-home formats constitutes 97% of the market.
  • The personal repellent category or out of home formats stands at only 127 odd crores with HH penetration of only 1.1%.
  • This is an anomaly especially considering the fact that a person spends as much time out of home as he / she does in home. If we look at other markets around the world, the out of home category is much bigger in countries like the US (40%), China (22%), Indonesia (15%) etc. Good knight being the market leader, sees an opportunity to tap and grow this 


Day 1 agenda




9am - 10am


10am - 10:30am


10:30am - 11am



Ideathon begins

1pm - 2pm

Lunch break

2pm - 2:30pm


2:30pm - 3pm

Panel session

5:30pm - 6pm

Hi-tea & snacks

7pm - 8:30pm

Checkpoint 1

8:30pm - 9:30pm




Day 2 Agenda





Midnight Snack

2am - 3:30am

Checkpoint 2

8am - 9am



Final Checkpoint

11:30am - 12pm

Final submission



12:30pm - 3pm

Pitching session


Closing ceremony



  • High brand awareness for your product
  • Exposure to new & innovative ideas
  • Attract & meet the best talent
  • Guidance for participants by K-Start’s team in the form of knowledge, training & networking


Who would pitch?
Startups/Technology Student community

When: 25th & 26th Aug, 2018

Where: K-Start, Bangalore


Meet our esteemed Jury

Managing Director, India
MMA India Board Member; Chairperson & Group CEO - Grey & Autumn Grey
Grey Group
Co-Founder, Chief Product & Tech Officer
Business Director ASEAN & India
Epic Games
Executive Vice President, Marketing
Vodafone India Ltd.
Vice President & Head - Digital Marketing & Transformation
Godrej Consumer Products Ltd
Partner at Kstart

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