IAB Sea+India & MMA Vietnam - Digital Marketing: Deal or No Deal? | MMA
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June 27, 2019


To be a great player you need to understand the game.

  • Digital is no longer an afterthought to a media mix
  • Digital is not display banners
  • Creative is not an afterthought
  • Data is only valuable when considered and applied correctly

For their first official event in Vietnam, the IAB SEA+India is bringing regional digital leaders with them to town. In partnership with MMA Vietnam, and local specialists, the highly rated training series will be co-hosted in Ho Chi Minh for one day only.

With Vietnam expected to be a key market for ad growth between 2018 and 2023 according to Media Partners Asia, the requirement to up skill and lead in the digital space is stronger than ever.

Join us for a full day training covering Programmatic, Digital Strategy, Creative Execution, Mobile Trends and the opportunity to interact and ask questions of experts in their field both locally and regionally. Walk away with improved understanding of the digital landscape, the fragmented ecosystem and how you can implement strategies which deliver real business results.  With a game show theme, this is your chance to make sure you aren’t eliminated in the first round in the future - so hand on the buzzer!



Time Activity
9:30 AM – 9:35 AM

Welcome and Introductions

Country Manager Vietnam, Myanmar and Cambodia
MMA Asia Pacific Limited
Regional CEO
9:35 AM – 10.05 AM

Quiz: Who Wants To Be A Digital Extraordinaire?

With the world of digital becoming ever more complex, this interactive session will demystify fact from fiction from within the media ecosystem. This is your chance to be in the Hot Seat and test your knowledge with the added incentive of spot prizes and becoming a local celebrity.

Questions will include; the ABCs of programmatic, true or false terminology and Know Your Tech.  And yes, you can phone a friend.


Regional Vice President, Education and Industry Initiatives
10.05 AM - 10.45 AM

Vietnam's Next Top Digital Model

Digital is key to any successful marketing strategy and brands need to create meaningful consumer connections to stay relevant and top of mind. In this fireside chat we hear from successful brands on what does digital marketing mean to them, where does it add value to their marketing mix and demystify where programmatic fits into their overall strategy.

CEO, Southeast Asia
Head of Marketing
Marico South East Asia
10.45 AM - 11.05 AM Break
11.05 AM - 11.40 AM

Pimp My Mobile

We hear endlessly how Asia is mobile first but what does this really mean? Let’s take a glimpse into the crystal ball; using case studies and use cases to unpack mobile from across the region to understand what is going on under the hood of our most personal of devices.

Co-founder and Executive Director
11.40 AM – 12.20 PM

The Amazing Brand Safety Race

rand safety is a pressing issue for marketers, agencies, tech providers and publishers. With many considerations around viewability, ad fraud, ad blocking and more, we move beyond the buzzwords to uncover what strategies can be employed that make a real business impact as what you should be planning for no matter what.  Extra points for winning the Ad Blocking and Viewability stages.


Managing Director, SEA
Integral Ad Science



Sales Manager South East Asia
Director of Digital & Social Strategy
RED2 Digital
Ambient Digital Group
Chief Client Officer
Dentsu Redder
Creative Director
General Manager, Monetization
Cốc Cốc


12.20 PM – 1.00 PM

The Voice of Measurement

With a myriad of opportunities and options available to measure media and campaign success, this session dives deep into what frameworks and metrics are available and how to use them to deliver real business outcomes.  If this was a blind audition, this session helps decide who is worth turning your chair around for and who should be knocked out in the first round?

Research Director, Business & Audience Insights APAC
BBC Global News
Director, Media Domain
Kantar millward brown
1.00 PM – 2.00 PM Lunch
2.00 PM – 2.40 PM

Creativity Feud

That passive, captive audience that will absorb your long winded 30-second TV ad no longer exists. It’s a whole new ball game when it comes to creative work in a mobile context. What should marketers and creatives keep in mind when planning their next campaign? What works and what doesn’t, who’s doing it right?

Strategic Accounts Director, SEA, Australia & India
2.40 PM – 3.20 PM

Programmatic Fear Factor

With more demands than ever being placed on the supply side of the programmatic ecosystem, there are many hurdles and opportunities to be considered. In this frank fireside chat, we look at what are the obstacles around programmatic adoption within the supply ecosystem and how publishers view inventory, pricing, technical set up and working with brands and agencies to deliver on campaigns and strategies.



Executive Vice President Marketing
Fitness and Lifestyle Group


Senior Sales Director, APAC
Senior Vice President, South East Asia and Taiwan
Hello Health Group
Chief Commercial Officer, APAC
3.20 PM– 3.40 PM Break
3.40 PM– 4.10 PM

Breakout Session

Its time to unpack what was learnt with a deep dive breakout session facilitated by speakers from today’s sessions. Dive under the hood of topics brought up during the day and have all your questions answered in this interactive session.

4.10 PM – 4.40 PM

Mastermind: The Digital Edition

We close the day with a panel of experts lined up to answer any final questions from the day. Make the most of this unique opportunity to interact with leading industry strategists to ensure that you walk away from the day with the ability to implement what was covered immediately in your role.

Managing Director, SEA
Integral Ad Science
Strategic Accounts Director, SEA, Australia & India
Senior Vice President, South East Asia and Taiwan
Hello Health Group
Director of Digital & Social Strategy
RED2 Digital
4.40 PM – 4.45 PM

Closing Remarks

Country Manager Vietnam, Myanmar and Cambodia
MMA Asia Pacific Limited
Regional CEO


Who Should Attend?

Performance Marketers
Brand Marketers




Hotel Grand Saigon, 8 Dong Khoi Street, District 1, Ho Chi Minh City, Vietnam 7000


IAB Sea+India & MMA Vietnam - Digital Marketing: Deal or No Deal?
Regular Pricing USD 155 USD 280
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