SmartiesX - Celebrate Marketing Innovation | Mobile Marketing Association

Announcing the Smarties LATAM 2019 Shortlist

Brand Awareness

  • MINISO and Aguita de Limón
    Waze, ¿Dónde están los peluches? #MinisoEffect

  • Lay's and AlmapBBDO
    Lay’s Customer Service

  • Orloff Ballantine's and AntennasBI
    Iconic Brands applying Real People, Real Time Learnings

  • Tulipán and BBDO Argentina
    The consent pack

  • Arcos Dorados Comércio de Alimentos Ltda and DPZ&T
    FriesList

  • 7up and Flame Ads
    Feels Good to be Mobile

  • Lubriderm and J3 / UM
    Lubriderm, Swimming against the current

  • Johnson's Baby and J3 Studios
    Choose Gentle

  • Uber and Moringa Digital
    Ditch Your Car

  • Panditas and Spotify
    Panditas Serenata Digital

Lead Generation / Direct Response / Conversions

  • Beefeater and Adsmovil
    Selling Beefeater through Rappi

  • Brahma and Adsmovil
    Brahma increases its sales with Click2Rappi

  • Carl´s Jr. and Adsmovil
    Carl's Jr.: You see it you get it

  • Lay's and AlmapBBDO
    Lay’s Customer Service

  • Arcos Dorados Comércio de Alimentos Ltda and DPZ&T
    FriesList

  • Avon and J.Walter Thompson Brasil
    Big & Tutorial

  • EF English Live and Jotacom
    Gringophobia

  • Devassa and Logan Media
    Devassa Transição - Puro Malte Tropical

  • J&J/Brand: Neutrogena® and SunsetDDB
    Find The Beauty

  • Burger King Mexico/Global and We Believers
    The Traffic Jam Whopper

Product / Services Launch

  • Finish and AntennasBI
    Unraveling the Real Brazilian Dishwasher

  • 7up and Flame Ads
    Feels Good to be Mobile

  • Listerine and J3 / UM
    Listerine, Bring back the recovery track

  • McDonald´s Mexico and Redmas/Justmob
    Mcnuggetear

Promotion

  • Orloff Ballantine's and AntennasBI
    Iconic Brands applying Real People, Real Time Learnings

  • Burger King and Ginga
    #BKFriday

  • Avon and J.Walter Thompson Brasil
    Big & Tutorial

  • Mastercard and WMcCANN
    Promo Amigos pelo Mundo

Relationship Building / CRM

  • Finish and AntennasBI
    Unraveling the Real Brazilian Dishwasher

  • Arcos Dorados Comércio de Alimentos Ltda and DPZ&T
    FriesList

Social Impact / Not For Profit

  • Tulipán and BBDO Argentina
    The consent pack

  • Congresso em Foco and FCB Brasil
    Trending Botics

  • GUD and J.Walter Thompson Brasil
    Rescue Dogz

  • Grupo Dignidade and Mirum Brazil
    #RainbowCup

  • Advertiser: Cervejaria Ambev/Product: Ambev Institucional and SunsetDDB
    My Pride Story

  • SBT and WMcCANN
    Mexeu com Criança

Cross Media

  • MINISO and Aguita de Limón
    Waze, ¿Dónde están los peluches? #MinisoEffect

  • Lay's and AlmapBBDO
    Lay’s Customer Service

  • Lay's and AlmapBBDO
    The Lay's Announcer

  • Arcos Dorados Comércio de Alimentos Ltda and DPZ&T
    FriesList

  • Listerine and J3 / UM
    Listerine, Bring back the recovery track

  • Lubriderm and J3 / UM
    Lubriderm, Swimming against the current

  • Johnson's Baby and J3 Studios
    Choose Gentle

  • EF English Live and Jotacom
    Gringophobia

  • FANTA and OGILVY
    THE SNACK SAGA

  • Mastercard and WMcCANN
    Promo Amigos pelo Mundo

Cross Mobile Integration

  • Finish and AntennasBI
    Unraveling the Real Brazilian Dishwasher

  • Orloff Ballantine's and AntennasBI
    Iconic Brands applying Real People, Real Time Learnings

  • Arcos Dorados Comércio de Alimentos Ltda and DPZ&T
    FriesList

  • 7up and Flame Ads
    Feels Good to be Mobile

  • QuickBooks and NA
    Powering QuickBooks mobile media results

  • Burguer King Mexico and WeBelievers
    Traffic Jam Whopper with Waze

Mobile Gaming, Gamification & E-Sports

  • 7up and Flame Ads
    Feels Good to be Mobile

  • FANTA and OGILVY
    THE SNACK SAGA

Messaging

  • Government of the City of Buenos Aires and BBDO Argentina
    Boti, or how Buenos Aires became the first city with WhatsApp.

  • Panditas and Spotify
    Panditas Serenata Digital

Programmatic

  • Beefeater and Adsmovil
    Selling Beefeater through Rappi

  • Brahma and Adsmovil
    Brahma increases its sales with Click2Rappi

  • Carl´s Jr. and Adsmovil
    Carl's Jr.: You see it you get it

  • Rappi App and Winclap
    Rappi App Growth Hacking with Winclap

Mobile App

  • Finish and AntennasBI
    Unraveling the Real Brazilian Dishwasher

  • Burger King Mexico/Global and We Believers
    The Traffic Jam Whopper

Mobile Native

  • Lay's and AlmapBBDO
    Lay’s Customer Service

  • Finish and AntennasBI
    Unraveling the Real Brazilian Dishwasher

  • Orloff Ballantine's and AntennasBI
    Iconic Brands applying Real People, Real Time Learnings

  • Arcos Dorados Comércio de Alimentos Ltda and DPZ&T
    FriesList

  • 7up and Flame Ads
    Feels Good to be Mobile

  • Grupo Dignidade and Mirum Brazil
    #RainbowCup

  • J&J/Brand: Neutrogena® and SunsetDDB
    Find The Beauty

Mobile Social

  • Lay's and AlmapBBDO
    Lay’s Customer Service

  • Lay's and AlmapBBDO
    The Lay's Announcer

  • Finish and AntennasBI
    Unraveling the Real Brazilian Dishwasher

  • Orloff Ballantine's and AntennasBI
    Iconic Brands applying Real People, Real Time Learnings

  • Arcos Dorados Comércio de Alimentos Ltda and DPZ&T
    FriesList

  • Burger King and Ginga
    #BKFriday

  • EF English Live and Jotacom
    Gringophobia

  • Grupo Dignidade and Mirum Brazil
    #RainbowCup

  • McDonald´s Mexico and Redmas/Justmob
    Mcnuggetear

  • Advertiser: Cervejaria Ambev/Product: Ambev Institucional and SunsetDDB
    My Pride Story

  • J&J/Brand: Neutrogena® and SunsetDDB
    Find The Beauty

  • Raízen and VML Propaganda LTDA
    Clube Irmão Caminhoneiro

  • Mastercard and WMcCANN
    Promo Amigos pelo Mundo

  • SBT and WMcCANN
    Mexeu com Criança

Innovation

  • Government of the City of Buenos Aires and BBDO Argentina
    Boti, or how Buenos Aires became the first city with WhatsApp.

  • 7up and Flame Ads
    Feels Good to be Mobile

  • Tramontina and J.Walter Thompson Brasil
    Flavor of Songs

  • Devassa and Logan Media
    Devassa Transição - Puro Malte Tropical

  • FANTA and OGILVY
    THE SNACK SAGA

  • Panditas and Spotify
    Panditas Serenata Digital

  • Burger King Mexico/Global and We Believers
    The Traffic Jam Whopper

Location Based Services or Targeting

  • Beefeater and Adsmovil
    Selling Beefeater through Rappi

  • Brahma and Adsmovil
    Brahma increases its sales with Click2Rappi

  • Carl´s Jr. and Adsmovil
    Carl's Jr.: You see it you get it

  • Finish and AntennasBI
    Unraveling the Real Brazilian Dishwasher

  • Orloff Ballantine's and AntennasBI
    Iconic Brands applying Real People, Real Time Learnings

  • Devassa and Logan Media
    Devassa Transição - Puro Malte Tropical

  • Raízen and VML Propaganda LTDA
    [email protected]

  • Burguer King Mexico and WeBelievers
    Traffic Jam Whopper with Waze

Mobile Video

  • Finish and AntennasBI
    Unraveling the Real Brazilian Dishwasher

  • Orloff Ballantine's and AntennasBI
    Iconic Brands applying Real People, Real Time Learnings

  • 7up and Flame Ads
    Feels Good to be Mobile

  • Avon and J.Walter Thompson Brasil
    Big & Tutorial

Mobile Audio

  • Arcos Dorados Comércio de Alimentos Ltda and DPZ&T
    FriesList

  • Tramontina and J.Walter Thompson Brasil
    Flavor of Songs

  • FANTA and OGILVY
    THE SNACK SAGA

SMARTIES Region & Country Programs

The eligibility period of Region & Country Programs is June 2018 through June 2019.

Enter your campaigns in SMARTIES X, in multiple regions, countries, and categories for an additional chance to win a Smarties.

We have 4 regional programs in addition to the SMARTIES X program (North America, APAC, EMEA, and LATAM); and 8 country programs (India, Indonesia, Middle East, Spain, South Africa, Turkey, United Kingdom, and Vietnam).


Smarties Business Impact Index

In 2018, the MMA in partnership with WARC launched the Smarties Business Impact Index. The Index provides an insightful glimpse into who is delivering campaigns that create significant impact across the globe. Entering into the global program and multiple regions all increases your chances of winning a Smarties and makes you eligible to be ranked on the Business Index. For more information on the Business Index, please click here.

Judging Criteria

Judges will evaluate specific criteria in scoring the entry’s business impact and provide four separate scores for specific attributes of the work. Scoring will be weighted as follows:

  1. Strategy – 20%
  2. Creativity – 20%
  3. Execution – 20%
  4. Business Impact – 40%

Due to its exploratory nature, the following categories will have less weight on results than the others – that doesn’t mean though that you shouldn’t include the impact to your current business or potential shifts it will create for your future marketing efforts.

  • Innovation Category
  • The Internet of Things Category
  • AR/VR Category
  • 360 Degree Video Category

Go to Categories for more information.

For more information, including eligibility, guidelines and categories, select a program in the pull down menu above.

The MMA Smarties Awards is the world's only global mobile marketing awards program honoring innovation, creativity, and success. Share your story with us by entering the MMA Smarties Awards. The award program is open to all of those involved in mobile marketing including agencies, marketers, tech providers, media, public relations, brands, advertisers, etc.

Deadline is July 15, 2019.

Enter Today

Download the Smarties 2019 Submission Kit

MMA Smarties 2018 Winners Gallery

LATAM Best in Show
GUD and J.Walter Thompson for
MILLENNIAL DOGS