SmartiesX - Celebrate Marketing Innovation | Mobile Marketing Association

Announcing the Smarties LATAM 2019 Winners

Best in Show

  • Burger King Mexico/Global and We Believers
    The Traffic Jam Whopper

Brand Awareness

  • PRATA Tulipán and BBDO Argentina
    The consent pack

  • BRONZE MINISO and Aguita de Limón
    Dónde están los peluches? #MinisoEffect

Lead Generation / Direct Response / Conversions

  • OURO Burger King Mexico/Global and We Believers
    The Traffic Jam Whopper

  • PRATA EF English Live and Jotacom
    Gringophobia

  • BRONZE Avon and J.Walter Thompson Brasil
    Big & Tutorial

Promotion

  • OURO Burger King and Ginga
    #BKFriday

Social Impact / Not For Profit

  • OURO GUD and J.Walter Thompson Brasil
    Rescue Dogz

  • OURO SBT and WMcCANN
    Mexeu com Criança

  • PRATA Tulipán and BBDO Argentina
    The consent pack

  • BRONZE Grupo Dignidade and Mirum Brazil
    #RainbowCup

Cross Media

  • OURO EF English Live and Jotacom
    Gringophobia

  • BRONZE MINISO and Aguita de Limón
    Dónde están los peluches? #MinisoEffect

Cross Mobile Integration

  • OURO Burger King Mexico and WeBelievers
    The Traffic Jam Whopper

Mobile Gaming, Gamification & E-Sports

  • PRATA FANTA and OGILVY
    THE SNACK SAGA

Messaging

  • OURO Government of the City of Buenos Aires and BBDO Argentina
    Boti: el whatsapp de Buenos Aires

Programmatic

  • PRATA Rappi App and Winclap
    Rappi App Growth Hacking with Winclap

  • BRONZE Carl's Jr. and Adsmovil
    Carl's Jr. You see it you get it

Mobile App

  • OURO Burger King Mexico/Global and We Believers
    The Traffic Jam Whopper

Mobile Native

  • PRATA Arcos Dorados and DPZ&T
    FriesList

  • BRONZE Grupo Dignidade and Mirum Brazil
    #RainbowCup

Mobile Social

  • PRATA Burger King and Ginga
    #BKFriday

  • BRONZE EF English Live and Jotacom
    Gringophobia

  • BRONZE SBT and WMcCANN
    Mexeu com Criança

Innovation

  • OURO Burger King Mexico/Global and We Believers
    The Traffic Jam Whopper

  • PRATA Government of the City of Buenos Aires and BBDO Argentina
    Boti: el whatsapp de Buenos Aires

Location Based Services or Targeting

  • OURO Burger King Mexico and WeBelievers
    The Traffic Jam Whopper

  • BRONZE Raízen and VML Propaganda LTDA
    [email protected]

Mobile Audio

  • OURO Arcos Dorados and DPZ&T
    FriesList

  • BRONZE FANTA and OGILVY
    THE SNACK SAGA

Advertiser of the Year

Burger King

Agency of the Year

BBDO Argentina

SMARTIES Region & Country Programs

The eligibility period of Region & Country Programs is June 2018 through June 2019.

Enter your campaigns in SMARTIES X, in multiple regions, countries, and categories for an additional chance to win a Smarties.

We have 4 regional programs in addition to the SMARTIES X program (North America, APAC, EMEA, and LATAM); and 8 country programs (India, Indonesia, Middle East, Spain, South Africa, Turkey, United Kingdom, and Vietnam).


Smarties Business Impact Index

In 2018, the MMA in partnership with WARC launched the Smarties Business Impact Index. The Index provides an insightful glimpse into who is delivering campaigns that create significant impact across the globe. Entering into the global program and multiple regions all increases your chances of winning a Smarties and makes you eligible to be ranked on the Business Index. For more information on the Business Index, please click here.

Judging Criteria

Judges will evaluate specific criteria in scoring the entry’s business impact and provide four separate scores for specific attributes of the work. Scoring will be weighted as follows:

  1. Strategy – 20%
  2. Creativity – 20%
  3. Execution – 20%
  4. Business Impact – 40%

Due to its exploratory nature, the following categories will have less weight on results than the others – that doesn’t mean though that you shouldn’t include the impact to your current business or potential shifts it will create for your future marketing efforts.

  • Innovation Category
  • The Internet of Things Category
  • AR/VR Category
  • 360 Degree Video Category

Go to Categories for more information.

For more information, including eligibility, guidelines and categories, select a program in the pull down menu above.

The MMA Smarties Awards is the world's only global mobile marketing awards program honoring innovation, creativity, and success. Share your story with us by entering the MMA Smarties Awards. The award program is open to all of those involved in mobile marketing including agencies, marketers, tech providers, media, public relations, brands, advertisers, etc.

Deadline is July 15, 2019.

Enter Today

Download the Smarties 2019 Submission Kit

MMA Smarties 2018 Winners Gallery

LATAM Best in Show
GUD and J.Walter Thompson for
MILLENNIAL DOGS