James Lewin | MMA
James Lewin
Head of Innovation, APAC
Jamie has over 9 years of global, regional and local-market experience to his name. Having worked across Europe, then Asia, for Mindshare and Microsoft, he’s a strategic and passionate communications practitioner. Where he really comes into his own, though, is in the application of content marketing and integration of digital channels into the communications mix. Starting his media life in London, he established the regional digital strategies for the PlayStation, Motorola and Diesel accounts for Europe. Mindshare then brought him out to Singapore in 2010, to be the regional Client Leader for Nike South-East Asia. In his time in the role, he won a slew of industry awards and worked in various local markets, collaboratively with creative and media agencies, producing digital strategies, asset recommendations and roadmaps for clients including Pepsi and Unilever. Now the Head of Digital in Vietnam, he brings his experience and enthusiasm to Mindshare’s clients.