Beth has over 6 years of global mobile planning and buying experience spanning almost all sectors. The first 4 years of her career were spent in London looking after clients such as Nokia, Orange and Expedia within a specialist mobile agency. During this time she gained the technical knowledge essential for the fragmented mobile space. Now based in Singapore, Beth leads the mobile planning team for PHD working across a variety of sectors including Leisure, Retail, Banking, Auto and Beauty on a regional basis. In-depth understanding of the global mobile landscape and marketplace allows for best in class mobile strategies, creative and execution.
Beth’s a self-admitted mobile geek loving nothing more than clicking on every mobile ad she sees! When she’s not glued to her phone she enjoys travelling to new places in Asia and experiencing local culture.