Business Impact Index | MMA
 

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

2020 Winners

    Advertiser
    Global
    Brand
    Global
    Agency Network
    Global
    Holding Company
    Global
    Creative Agency
    Global
    Media Agency
    Global
    Digital/Specialist Agency
    Global
    Solution Provider
    Global
    Advertiser
    North America
    Brand
    North America
    Creative Agency
    North America
    Media Agency
    North America
    Digital/Specialist Agency
    North America
    Enabling Technology
    North America
    Advertiser
    EMEA
    Brand
    EMEA
    Creative Agency
    EMEA
    Media Agency
    EMEA
    Digital/Specialist Agency
    EMEA
    Enabling Technology
    EMEA
    Advertiser
    APAC
    Brand
    APAC
    Creative Agency
    APAC
    Media Agency
    APAC
    Digital/Specialist Agency
    APAC
    Enabling Technology
    APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - Global 2020

Filter by Region / Country
RankAdvertiserLocationRegionPoints
1 Unilever Netherlands / UK Global 947.7
2 Nestlé Switzerland Global 502.8
3 Coca-Cola Company, The USA Global 462.7
4 PepsiCo USA Global 400.3
5 GlaxoSmithKline UK Global 278.7
6 McDonald's USA Global 233.2
7 Alphabet USA Global 193.9
8 İşbank Turkey Global 169.6
9 Heineken Netherlands Global 158.2
10 Sabancı Holding Turkey Global 156.6
11 Bayer Group Germany Global 153.1
12 Dimes Turkey Global 148.3
13 Perfetti Van Melle Netherlands / Italy Global 132.3
14 Biti's Vietnam Global 130.2
15 Mars USA Global 121.2
16 Vodafone UK Global 116.5
17 VNG Corporation Vietnam Global 106.8
18 Nike USA Global 104.3
19 Yapı Kredi Turkey Global 99.1
20 Procter & Gamble USA Global 97.9
21 Viettel Vietnam Global 94.9
22 Los Angeles Rams USA Global 92.9
23 Reckitt Benckiser UK Global 85.9
24 Aditya Birla Capital India Global 84.6
25 Spotify Sweden Global 83.3
26 RAKBANK United Arab Emirates Global 80.8
27 Kia Motors South Korea Global 80.6
28 Nando's South Africa Global 80.2
29 General Motors USA Global 80.0
30 Kimberly-Clark USA Global 79.7
31 App Samurai USA Global 74.1
32 Tiger Brands South Africa Global 70.5
33 Vingroup Vietnam Global 69.1
34 Marico India Global 67.8
35 Diageo UK Global 66.1
36 DTAC Norway Global 65.7
37 Turkcell Holding Turkey Global 65.4
38 Mondelez International USA Global 64.8
39 Etisalat United Arab Emirates Global 64.6
40 Shoprite Holdings South Africa Global 64.1
41 Beiersdorf Germany Global 59.0
42 UnionBank Philippines Global 57.5
43 Bank of America USA Global 56.5
44 FrieslandCampina Netherlands Global 54.4
45 General Mills USA Global 52.9
46 Beijing Xiaoju Technology China Global 52.5
47 ByteDance China Global 52.5
48 Mumbai Police / Punjab Police India Global 50.5
49 Dunkin' Brands USA Global 50.0
49 Mental Health America Sweden Global 50.0
51 Yalı Spor Turkey Global 49.7
52 Anheuser-Busch InBev Belgium Global 48.7
53 MTN Group South Africa Global 48.6
54 Asian Paints India Global 48.4
55 LVMH France Global 46.3
56 BRI Indonesia Global 44.3
57 Tiki Vietnam Global 44.1
58 Goodwill USA Global 42.9
58 The Ad Council USA Global 42.9
60 Intel Corporation USA Global 42.4
61 Amelia Island Convention and Visitors Bureau USA Global 42.2
62 Ooredoo Qatar Global 41.7
63 BP UK Global 41.6
64 Saudi Telecom Company Saudi Arabia Global 40.4
65 Games24x7 India Global 40.3
65 Netflix USA Global 40.3
65 Zivame India Global 40.3
68 BKPM Indonesia Global 40.2
75 adidas Germany Global 40.1
69 Digicel Group Jamaica Global 40.1
72 Grab Singapore Global 40.1
69 Johnson & Johnson USA Global 40.1
72 Jollibee Foods Corporation Philippines Global 40.1
69 Pick n Pay South Africa Global 40.1
72 Viet Thai International Joint Stock Company Vietnam Global 40.1
76 Softlogic Holdings Sri Lanka Global 39.4
77 Emirates NBD United Arab Emirates Global 38.2
78 sahibinden.com Turkey Global 36.6
80 HDFC Bank India Global 36.3
79 Sony Japan Global 36.3
81 Zynga USA Global 35.8
82 Volkswagen Group Germany Global 34.3
83 Dubai Holding United Arab Emirates Global 32.3
84 ITC India Global 32.2
85 UHA Mikakuto Japan Global 32.2
86 Pentair UK Global 32.1
86 South Africa National Department of Health South Africa Global 32.1
88 L'Oréal France Global 30.0
89 The Ford Motor Company USA Global 28.9
90 Salim Group Indonesia Global 28.5
91 Marks & Spencer UK Global 28.2
91 MySchoolReviews.com India Global 28.2
93 Paramount Pictures USA Global 27.3
94 Mastercard USA Global 26.3
94 TCP Group Thailand Global 26.3
96 Yum! Brands USA Global 25.6
97 Talking Rain USA Global 25.0
99 Axis Bank India Global 24.2
99 Bridgestone Corporation Japan Global 24.2
99 Estée Lauder Companies USA Global 24.2
98 Fiat Chrysler Automobiles UK / Netherlands Global 24.2
102 Indofood Indonesia Global 24.1
107 Generali Italy Global 24.0
103 Health & Welfare SETA South Africa Global 24.0
103 MatchKit.co South Africa Global 24.0
103 Sanlam South Africa Global 24.0
103 Tongaat Hulett South Africa Global 24.0
107 Zalo Vietnam Global 24.0
109 IBM USA Global 21.5
110 Renault France Global 20.4
111 Kotak Mahindra Bank India Global 20.2
112 Geely China Global 20.0
113 Assa Abloy Sweden Global 17.5
114 No Kid Hungry USA Global 17.2
115 Pernod Ricard France Global 17.1
115 Samsung South Korea Global 17.1
117 Tata Group India Global 16.8
118 Axiata Indonesia Global 16.5
119 Almarai Saudi Arabia Global 16.2
119 Aujan Group Holding Saudi Arabia Global 16.2
119 Church & Dwight USA Global 16.2
119 National Bank of Kuwait Kuwait Global 16.2
127 Bank Mandiri Indonesia Global 16.1
127 Eicher Motors India Global 16.1
127 Fonterra Co-operative Group New Zealand Global 16.1
127 Indonesia Indah Foundation Indonesia Global 16.1
127 MakeMyTrip India Global 16.1
123 Max Financial Services India Global 16.1
123 Reliance Vision Express India Global 16.1
123 The Hershey Company USA Global 16.1
123 United Breweries Group India Global 16.1
132 Colgate-Palmolive Company USA Global 16.0
135 Hisamitsu Japan Global 16.0
132 LUMA South Africa Global 16.0
136 Petrol Ofisi Turkey Global 16.0
132 Remgro South Africa Global 16.0
137 Etika Strategi Malaysia Global 13.1
138 Naspers South Africa Global 12.8
139 Garanti BBVA Turkey Global 12.6
140 Restaurant Brands International Canada Global 12.4
141 Daimler Germany Global 12.3
142 PT Sampoerna Indonesia Sembilan Indonesia Global 12.1
142 Rodamas Group Indonesia Global 12.1
144 Abbott USA Global 12.0
145 Grupo Globo Brazil Global 10.0
146 Marriott International USA Global 8.8
146 Provincial Electricity Authority Thailand Global 8.8
146 Universal Pictures USA Global 8.8
149 Endeavor USA Global 8.6
149 ForgeLight USA Global 8.6
149 JBS Brazil Global 8.6
149 OAK + FORT Canada Global 8.6
149 Searchlight Capital USA Global 8.6
154 Hakuhodo DY Holdings Japan Global 8.5
154 Rich’s South Africa Global 8.5
154 Telefónica Spain Global 8.5
157 Apple USA Global 8.4
158 Dunzo India Global 8.1
158 Nikon Japan Global 8.1
158 Zomato India Global 8.1
162 Business and Arts South Africa Global 8.0
166 DoÄŸanlar Holding Turkey Global 8.0
161 Emtek Group Indonesia Global 8.0
162 Government of South Africa South Africa Global 8.0
165 Novaland Vietnam Global 8.0
162 Pepkor South Africa Global 8.0
167 World Travel and Tourism Council UK Global 5.0
167 WOW Holiday Vietnam Global 5.0
169 Danone France Global 4.4
169 Wings Indonesia Global 4.4
171 AT&T USA Global 4.3
171 Ferrero International Luxembourg Global 4.3
171 STIHL Germany Global 4.3
174 Telecoming Spain Global 4.3
187 Acecook Vietnam Global 4.0
190 Arcelik Pazarlama Turkey Global 4.0
175 Bumble USA Global 4.0
181 Citigroup USA Global 4.0
190 DoÄŸan Online Turkey Global 4.0
181 Dompet Dhuafa Indonesia Global 4.0
190 Hopi Turkey Global 4.0
181 Kao Corporation Japan Global 4.0
190 Koç Holding Turkey Global 4.0
181 Matahari Department Store Indonesia Global 4.0
175 MG Motor UK Global 4.0
181 Otsuka Group Japan Global 4.0
181 PT Trinusa Travelindo Indonesia Global 4.0
187 Red Bull Austria Global 4.0
175 Standard Life Aberdeen UK Global 4.0
175 The Times Group India Global 4.0
187 Total S.A. France Global 4.0
175 Unacademy India Global 4.0
175 Western Digital USA Global 4.0