Pallavi has 16 years of leadership experience in the field of marketing and branding in India and across Asia. During this time, she has worked for several eminent brands like ING, Samsung and Nike in areas such as Brand Marketing, Strategy, Communication, Digital Marketing, Ecommerce, Product Development, Demand Generation etc. She currently heads Marketing for the world's largest bus ticketing platform redBus.
In her 2.5 years at redBus, the brand has gone from strength to strength - growing the brand’s business & user base by two & half times, launching the brand into new product categories like Hotels & Pilgrimages and entering new markets like Singapore, Malaysia & Indonesia.
Before joining redBus, she co-founded chiefofstaff.com LLC, a CEO productivity platform. Prior to that she headed digital marketing strategy at Starcom MediaVest Group responsible for clients across Asia. She spent half a decade at the ING Group in Hong Kong and India. As the Regional Manager for E-Business ING Asia/Pacific based in Hong Kong, she spearheaded ING's E-Business and interactive marketing activities for 12 countries in the region. In ING’s India office, she rolled out the organization’s online sales and lead generation engine, apart from being responsible for online brand building. During her stint at ING, she received a 20000 Euro global entrepreneurship award to build a unique blogging based lead generation platform for advisors which was later rolled out across several markets globally.
She is a Math major from St Stephens Delhi, an alumnus of MICA Ahmedabad and completed the 1 year Executive Program in General Management from Massachusetts Institute of Technology - Sloan School in 2014.