Nicola Yates | MMA
 
Nicola Yates
Channel Planning Director
McCann Worldgroup
@nyates

I am a passionate digital media / marketing professional with over 11 years’ experience within the industry.  Employed with agencies across the globe has given me the opportunity to work with regional and global brands, covering various digital disciplines to meet both brand and performance objectives.

Through Media Planning & Buying, Digital Marketing and Communication Strategy Development, I have gained exposure across a large number of channels both digital and offline.

My strategic approach and analytical thinking is of particular strength and has made me very results orientated – I believe that delivering ROI and meeting KPI targets from media / marketing efforts is key for any brand to succeed.