Over 12 years of marketing & technology experience, Anisha Iyer is a management graduate from Mumbai University and has been a digital specialist for over 10 years now. She is presently the digital strategy head at Mindshare after leading the North market for Mindshare digital for over 2 years. Prior to that she has been part of the GroupM mobile & Madhouse team since 2006 and was instrumental in setting up and leading the mobile practice in North for GroupM. She has delivered effective marketing solutions not only as a mobile specialist but also integrated mobile as a part of communications planning. She has worked with a wide variety of clients evangelizing mobility across multiple categories like HSBC, HPCL, Ford, Pepsi, Nike, Lenovo, Perfetti, Google, Nokia, Lufthansa, American Express, LG, Accenture etc.