Marks & Spencer have been using location data to make advertising even more relevant to customers and measuring the impact media has on real world footfall to stores. Rob Weston, Brand and Marketing Director for Marks & Spencer will delve into how mobile innovation has been effectively driving increased footfall and share how M&S plans to scale this across the business, with a view to ultimately combine a store footfall lift with a purchasing value.
Voted KPMG’s Most Innovative FinTech in the UK and 6th on the planet whilst also being one of Marketing Week's 100 Disruptive Brands, Atom Bank is the UK’s digital-only bank. With no branches or call centres, all customer interaction is conducted via its app, which puts mobile at the centre of its customer-centric strategy. In this session, hear Neil Costello, Head of Marketing share how Atom Bank is personalising the very core of its brand, what are the best ways of doing this and what customer centricity means to the role of the marketer.
Royal Dutch Shell Reimagines the Customer Experience for the Mobile Age
The Shell digital forecourt of the future is happening now. It’s where customers have access to fast and flexible mobile payment and loyalty benefits, as well as connected car technology. To meet the needs of today’s consumers Shell is reimagining the traditional customer experience for a highly connected, digital world. Global Head of Digital - Retail, Fuels & Lubricants at Royal Dutch Shell, Oliver van Bilsen will discuss how it embraces technological innovation, how mobile, car, store and user can seamlessly interact to create a convenient retail experience, and how they have transformed themselves from a traditional fuel supplier to a ‘mobility services’ provider.
Global Head of Digital - Retail, Fuels & Lubricants
10:40 AM – 10:45 AM
County Suite, 4th Floor
Disruptor Series: Realeyes
The MMA’s Disruptor Series will feature companies that are disrupting their industry and the way marketers will do business in the future. This interstitial will feature Realeyes. Learn how they use webcams and the latest computer vision and machine-learning technologies to measure how people feel as they watch video content online. Their emotional intelligence enables brands, agencies and media companies to confidently target optimised content to the right audiences.
Insights and updates on Mobile's share of adspend - SMoX research and a rethink of marketing attribution and measurement
The Mobile Marketing Association (MMA) launched an industry-wide research initiative called SMoX, aimed to quantify the value of mobile in the advertising mix and to provide fact based advice to help marketers maximise the impact of their mobile investment. Hear the latest results from this initiative and discover how you too can maximise your mobile marketing spend. Also the MMA Marketing Attribution Think Tank (MATT) will help rethink the world of marketing measurement and attribution, and give marketers better measurements, tools and confidence in connecting marketing to business outcomes.
The MMA’s Disruptor Series will feature companies that are disrupting their industry and the way marketers will do business in the future. This interstitial will feature Sthaler's Fingopay. Sthaler's Fingopay gives retailers a unique ability to understand customers, helps business owners cut costs, become far more relevant and responsive, whilst giving customers better service and an improved experience.
Welcome to a world where aptly named ‘Mobile Prodigies’ – not just young Millennials but new recruits Gen Z, the truly mobile-first generation – drive digital consumption and culture. A generation of demands, control and expectations, the mobile landscape is continuously shifting in order to keep afloat of the ever-changing face of mobile. In this session, Ian James, General Manager International at location-intelligence platform Verve will showcase findings from Verve's U.S. and U.K."Mobile Prodigies" research, focusing on how device data intelligence is connecting people, places and their purpose.
How Laundrapp Leveraged Technology to Disrupt The Century Old Laundry & Dry Cleaning Industry
In just 24 months, Laundrapp has grown to become one of the UKs fastest growing startups, scaling to over 100 towns and cities. In this presentation, Ed Relf, Co-Founder and CEO will take the audience through Laundrapp’s journey and how a small, early stage startup scaled to take on the world’s global laundry industry through smart digital innovation, becoming one of the most disruptive forces in the industry. You’ll hear his honest approach to building disruptive businesses and learn about the failures and successes in scaling one of the UK’s brightest and most disruptive startups.
Merck Consumer Health has several leading brands around the globe and has declared to not just think and act digital but mobile first when it comes to developing its brands global and local communication. Going beyond product, mobile is used to differentiate, emotionalize and reach consumers where it matters most to them. Join Beate Rosenthal, Global Digital Brand Director as she shares how Merck Consumer Health is using mobile to accelerate at many levels, with a new way of thinking and building marketing capabilities across their eco-system of marketers, agencies and market researchers.
2:35 PM – 2:50 PM
County Suite, 4th Floor
How Apps Are Disrupting the Mainstream Economy
In this session, CEO & CO-Founder of App Annie, Bertrand Schmitt, discusses how the growth of the app economy is impacting mainstream business. With up to 2 hours a day now being spent on apps, and downloads and revenue far outperforming expectations across all sectors, Schmitt shares some invaluable insights into the world of apps.
Mobile is quietly taking over the world. The latest comScore stats show time spent on mobile is hugely outpacing all other forms of media with 26.9% of time spent specifically with digital media. That’s over 2.5hrs a day! But is it winning in the boardroom? Have we as an industry convinced business leaders that mobile is a must have in their marketing mix? Is it a game changer when it comes to driving revenue? Brand building? And do they have sleepless nights wondering about the next piece of mobile innovation or where their next award is coming from vs worrying about share prices or investor confidence?Hear from business leaders as they pull no punches on what they think of mobile marketing and the role it play in their business.
The MMA’s Disruptor Series will feature companies that are disrupting their industry and the way marketers will do business in the future. This interstitial will feature iicontact. iicontact revolutionises dating and makes people look up from their smartphone and the opportunity to literally 'Shazam' a good vibe in real life.
Mobile advertising now accounts for more than 50% of all digital spend for the first time. Running counter to this, is a less convenient observation that the vast majority of digital advertising either goes completely unnoticed, or is being blocked by users. How can brands tap into the multitude of micro-moments? In a world where smartphone users check their devices over 150 times a day and platforms are engineered to feed the dopamine addiction of notifications, can brands capitalise on this profound shift in consumer behaviour? This session looks at micro-moment mobile strategies that are transforming the way brands communicate with consumers.