Agenda | MMA


October 24, 2018 | Istanbul, Turkey

Wednesday, October 24, 2018

8:30 AM – 9:30 AM

Breakfast & Morning Show

9:30 AM – 10:00 AM

Opening Remarks & MMA Programs that save marketer millions of dollars

10:00 AM – 10:25 AM

Kei Shimada

Is AI the future of marketing?

Is AI the future of marketing? Breakthrough Japanese innovation and learnings by a Japanese American entrepreneur & thought leader.

Director of Innovation
IBM Innovation and Incubation Labs

10:25 AM – 10:50 AM

App Samurai

App Install Fraud - The Gangsters, Their Methods & Their Victims

Advisory Board Member
App Samurai

10:50 AM – 11:15 AM

Adjust Panel

The Delicate Balance Between Branding and Performance

VP, Southern Europe / Benelux & MENA
Client Solutions Manager
Marketing Manager

11:15 AM – 11:30 AM

Networking Break

11:30 AM – 11:55 AM

The past, present and future of Design

In the last decade the influence and reach of Design has been rapidly expanding. Still deeply rooted in the definition of innovative products and services Design has been stretching to tackle complex system-level, organisational and cultural challenges - always from a human-centric point of view.
How is Design evolving to adapt to these broad new challenges? What are emerging areas of expertise required to be effective in today’s digital world?
Join us in discussing the past, present and future of Design!


Regional Design Director, EALA
Fjord, Design and Innovation from Accenture Interactive

11:55 AM – 12:20 PM

Get in the (mobile) game!

When it comes to placing mobile ads, there’s more to the equation than just display versus video. Playable ads, haptic feedback, interactive video, native functionality, and more all factor into the creative process. There’s a time and a place for everything (or is there?). In-depth discussion of the ins and outs of choosing the right format and mobile placement for your brand campaign.

Rollic Games
On Device Research

12:20 PM – 12:35 AM

Peak into the future with eSports

Deputy General Manager
Kantar Media
Film Director

12:35 PM – 1:05 PM

Making Mobile Work Smarter for Your Business

Making Mobile Work Smarter for Your Business

Making Mobile Work Smarter for Your Business: CMOs and CEOs now have the most personal and relevant way to reach, attract, engage and monetize their customers. With customers spending more that 4 hours a day on mobile, companies have an opportunity to connect with, create relevant experiences, monetize directly and indirectly, build loyalty, and gather insights on their consumers. In this conversation, we will address how to identify where the opportunities are.


Editor in Chief
Gentleman Magazine
Board Chairman
Häfele Turkey and Region Executive Committee Member & Marketing Director
Borusan Automotive Group Executive Committee Member, BMW / MINI / BMW Motorrad GM

1:05 PM – 1:50 PM


1:50 PM – 1:55 PM

After Lunch Yoga

1:55 PM – 2:05 PM

Startup Pitch

2:05 PM – 2:25 PM


The Role of Artifical Intelligence in the future of E-commerce

VP - Advertisement Sales

2:25 PM – 3:00 PM

Endeavours are the future!

Managing Partner
Revo Capital
Chief Marketing & Operations Officer
İ.T.Ü ARI Teknokent
SVP, Director of Digital Banking
Yapı Kredi
SVP, Digital Banking, Enterprise Client Solutions
Garanti Bank

3:00 PM – 3:30 PM

Blockchain will unchain the World!

Executive Vice President - Digital Banking
General Manager

3:30 PM – 3:40 PM

Startup Pitch

3:40 PM – 3:55 PM

Networking Break

3:55 PM – 4:10 PM

RVD Session

4:10 PM – 4:30 PM

Unleashing the Power of Location Data

Head of Insight

4:30 PM – 4:55 PM

Revolution of show business on every screen: YouTubers

5:05 PM – 5:30 PM

How Cloud and Machine Learning changing Martech?

5:30 PM – 5:35 PM

Closing Remarks


Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.