The sophisticated mobile marketer is dependent on his dataset. In particular when marketers run retargeting campaigns, the quality of the data they feed into the algorithm is heavily correlated with the results of the campaign. This determines which users should be targeted, the amount of budget that should be bid to acquire them, and the further understanding of the strategies that work for a particular app. In this panel, we've invited two retargeting experts and an ecommerce star to discuss the role of data in running successful retargeting campaigns, and how marketers can get more bang for their buck by improving their data.