Reaching the bite point of achieving your brand objectives without interrupting the user experience is crucial when it comes to driving mobile engagement. The key is relevance, in terms of both context and action. Once brands intend to enrich an individual’s mobile journey, brands can develop a platform to driving their objectives.

Last click analysis is dead - it’s time to rethink the world of marketing measurement and attribution. Real time data measurement affords an opportunity for competetive advantage for marketers   But is it the dat that’s faulty or the processes? This session explores this whole area with a proprietary project from the MMA, named MATT

Business leaders are using the Internet of Things and Artificial Intelligence to reinvent how they operate and create value by developing personalized customer services and interaction models for their products that transform their brand and open entirely new opportunities for monetization and competitive advantage.

The mobile revolution changed the game of communication overall and digital in specific, how STC built on the international, regional and local trends to uplift the brand in the content and technology areas.

We will share and discuss the results of MMA MENA 2017 Media Market Survey.

E-Commerce

 Matching the customer experience while achieving business objectives …When is the elephant in the room going to be addressed?