100% Mobile - the path to transformation, innovation and disruption for today's marketers. | MMA
Visit the MMA COVID-19
Marketer Support Hub

Tuesday, November 14, 2017

8:00 AM – 9:00 AM

Registraion & Coffee & Networking

9:00 AM – 9:10 AM

9:10 AM – 9:40 AM

The Rise of [insert New Medium]: Is History Destined to Repeat Itself?

Reaching the bite point of achieving your brand objectives without interrupting the user experience is crucial when it comes to driving mobile engagement. The key is relevance, in terms of both context and action. Once brands intend to enrich an individual’s mobile journey, brands can develop a platform to driving their objectives.

Creative Solutions Director

09:40 AM – 10:10 AM

Mobile Rockstars rocking your campaigns.

Head of Marketing
Head Of Digital Performance & Trading
Virgin Mobile Middle East & Africa
VP, Southern Europe / Benelux & MENA

10:10 AM – 10:40 AM

Re - invent how to reach your customers: A showcase from Aujan Coca-Cola, Snapchat, UM

Marketing Manager
Aujan Coca Cola
Content Manager
UM Studios
Social Media Manager
UM Studios

10:40 AM – 10:55 AM

Networking Break

10:55 AM – 11:25 AM

"That way madness lies" - the holy grail of marketing measurement is Multi-Touch Atribution (MTA).

Last click analysis is dead - it’s time to rethink the world of marketing measurement and attribution. Real time data measurement affords an opportunity for competetive advantage for marketers   But is it the dat that’s faulty or the processes? This session explores this whole area with a proprietary project from the MMA, named MATT

Managing Director, EMEA
Mobile Marketing Association

11:25 AM – 11:55 AM

The Walled Gardens & the Rise of the Customer Data Platform

We discuss audience data, and take a fresh look at audience segmentation, reflective of today's consumer. Discuss effectiveness, data ROI, attribution, and measurement challenges

Regional Director, Strategy & Channels
Reprise Digital
Chief Data Officer
Choueiri Group
Managing Director

11:55 AM – 12:25 PM

Personalizing Experiences with Internet of Things and Artificial Intelligence

Business leaders are using the Internet of Things and Artificial Intelligence to reinvent how they operate and create value by developing personalized customer services and interaction models for their products that transform their brand and open entirely new opportunities for monetization and competitive advantage.

Digital Business Strategy and Communications Consultant.

12:25 PM – 13:25 PM

Networking Lunch

13:25 PM – 13:55 PM

Local trends of mobile in the region

The mobile revolution changed the game of communication overall and digital in specific, how STC built on the international, regional and local trends to uplift the brand in the content and technology areas.

Digital Marketing Director

13:55 PM – 14:15 PM

Let’s Play! Nature of Mobile Gaming

In this session we’ll discuss Global Gaming Market, MENA mobile gaming market, Brand collaborations and  Success Stories   

BJK ESports

14:15 PM – 14:25 PM

MMA MENA: Media Market Sizing 2017 Report

We will share and discuss the results of MMA MENA 2017 Media Market Survey.

Regional Director, Turkey and MENA
Mobile Marketing Association

14:25 PM – 14:40 PM

How “Micro-Targeting at Scale” is changing the name of the game for big brands in Mobile Advertising

 ​Success Stories from Unilever, P&G and Huawei – Across Asia and the Middle East.

Client Leadership Director
Mindshare MENA

14:40 PM – 15:10 PM



VP, Southern Europe / Benelux & MENA

15:10 PM – 15:25 PM

Networking Break

15:25 PM – 15:55 PM

Matching KPIs to creative

 Matching the customer experience while achieving business objectives …When is the elephant in the room going to be addressed?

Executive Director - MENA

15:55 PM – 16:25 PM

The Game is Just Beginning

Manager - Brand Management & Mobile Apps
Mobile Business Development & Sr. Product Manager
Chief Marketing Officer
Falafel Games
Global Video Solutions Lead MENA

16:25 PM – 16:40 PM

Video in 2018: What you need to know

Managing Director
Create Media Group

16:40 PM – 16:50 PM

Closing Remarks

16:50 PM – 17:30 PM

MMA MENA Smarties Awards

Winners will be chosen from submissions from around the MENA Region, hoping to win one of mobile marketing most coveted awards – Gold, Silver or Bronze Smarties. 

Companies shortlisted include: Unilever, Adcolony, Mindshare MENA, Cadbury, Huawei Iraq, InMobi, Vimto, UM, Snapchat,  McDonald's, DMS, Adidas, MediaVest & Blis


In Partnership With:

Session topics from industry leaders on how mobile is building closer connections to consumers.


Speakers and panelists include industry heavyweights from leading brands and technology enablers.


Relax and enjoy upscale accommodations.


These events sell out fast. Secure your seat today.

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