Agenda
Wednesday, September 2, 2015
9:00 AM – 9:30 AM
Registration and coffee / Credenciamento e café
Registration and coffee / Credenciamento e café
9:30 AM – 9:45 AM
Opening and welcome / Abertura e boas vindas
Opening and welcome / Abertura e boas vindas
9:45 AM – 10:15 AM
SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be…and that’s in the double digits! Not just from their digital budgets, but from their ENTIRE market
SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be…and that’s in the double digits! Not just from their digital budgets, but from their ENTIRE market
10:15 AM – 10:45 AM
The power of now / A força do agora
The power of now / A força do agora
In Partnership With:
10:45 AM – 11:15 AM
The reality of programmatic / A realidade da programática
The reality of programmatic / A realidade da programática
In Partnership With:
11:15 AM – 11:45 AM
Location is the new search / Localização é a nova busca
Location is the new search / Localização é a nova busca
In Partnership With:
11:45 AM – 12:15 PM
Brands love mobile, here is why / Marcas amam o mobile, veja o porque
Brands love mobile, here is why / Marcas amam o mobile, veja o porque
12:15 PM – 2:15 PM
Lunch / Almoço
Lunch / Almoço
2:15 PM – 2:20 PM
Welcome back / Boas vindas
Welcome back / Boas vindas
2:20 PM – 2:50 PM
It doesn't get more mobile than this / Impossível ser mais mobile do que isso
It doesn't get more mobile than this / Impossível ser mais mobile do que isso
Special mobile message from:
2:50 PM – 3:20 PM
Mobile Metamorphosis / Metamorfose mobile
Mobile Metamorphosis / Metamorfose mobile
In Partnership With:
3:20 PM – 4:00 PM
Mobile Campaigns: audience + best practices / Campanhas móveis: audiência e melhores práticas
Mobile Campaigns: audience + best practices / Campanhas móveis: audiência e melhores práticas
In Partnership With:
4:00 PM – 4:30 PM
Coffee break
Coffee break
4:30 PM – 5:10 PM
Driving the future of commerce through mobile / O futuro do varejo através mobile
Driving the future of commerce through mobile / O futuro do varejo através mobile
In Partnership With:
5:10 PM – 5:30 PM
Mobile: a game changer for a brand / Mobile: virando o jogo das marcas
Mobile: a game changer for a brand / Mobile: virando o jogo das marcas
5:30 PM – 6:00 PM
Mobile video therapy / Mobile video terapia
Mobile video therapy / Mobile video terapia
In Partnership With:
In Partnership With:
In Partnership With:
6:00 PM – 6:30 PM
Leading in a mobile world with creative confidence / Liderando com criatividade num mundo mobile
Leading in a mobile world with creative confidence / Liderando com criatividade num mundo mobile
6:30 PM – 7:00 PM
What do BOPE and the mobile market have in common? / O que o Bope e o mercado Mobile tem em comum?
What do BOPE and the mobile market have in common? / O que o Bope e o mercado Mobile tem em comum?
7:00 PM – 7:10 PM
Wrap up/ Encerramento
Wrap up/ Encerramento
7:10 PM – 8:30 PM
Cocktail/ Coquetel
Cocktail/ Coquetel
