Agenda | MMA Global

Wednesday, September 2, 2015

9:00 AM – 9:30 AM

Registration and coffee / Credenciamento e café


9:30 AM – 9:45 AM

Opening and welcome / Abertura e boas vindas

9:45 AM – 10:15 AM

SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be…and that’s in the double digits! Not just from their digital budgets, but from their ENTIRE market

10:15 AM – 10:45 AM

The power of now / A força do agora

HEAD GLOBAL BUSINESS SOLUTIONS
TIKTOK
Founder and CEO
Apsalar
In Partnership With:

10:45 AM – 11:15 AM

The reality of programmatic / A realidade da programática

Mobile Sales Manager
Adsmovil
General Director
Amnet
Head of Programmatic
Adsmovil
In Partnership With:

11:15 AM – 11:45 AM

Location is the new search / Localização é a nova busca

CEO and Co-Founder
In Loco Media
Digital Marketing
LG
CHIEF OPERATING OFFICER
AGÊNCIA GINGA
Head of Mobile
P&G
In Partnership With:

11:45 AM – 12:15 PM

Brands love mobile, here is why / Marcas amam o mobile, veja o porque

VP of Marketing Brasil
PepsiCo Foods Brasil
Chief Digital Officer, Latin America
McDonald's

12:15 PM – 2:15 PM

Lunch / Almoço


2:15 PM – 2:20 PM

Welcome back / Boas vindas

2:20 PM – 2:50 PM

It doesn't get more mobile than this / Impossível ser mais mobile do que isso

Special mobile message from:

Founder and Partner
Grupo ABC
CCO
Accenture Interactive
 

 

2:50 PM – 3:20 PM

Mobile Metamorphosis / Metamorfose mobile

Comedian
In Partnership With:

3:20 PM – 4:00 PM

Mobile Campaigns: audience + best practices / Campanhas móveis: audiência e melhores práticas

Head of New Business
Zenvia
Media & Content and Consumer Relations Director
Heineken Brasil
In Partnership With:

4:00 PM – 4:30 PM

Coffee break


4:30 PM – 5:10 PM

Driving the future of commerce through mobile / O futuro do varejo através mobile

Country Manager
Taboola
Innovation Director
Walmart.com
In Partnership With:

5:10 PM – 5:30 PM

Mobile: a game changer for a brand / Mobile: virando o jogo das marcas

Marketing Superintendent
Itau

5:30 PM – 6:00 PM

Mobile video therapy / Mobile video terapia

Partner and Director of New Businesses
Logan
General Manager Brazil
Opera Mediaworks
CEO
Mediastream Brazil
Head of Digital Marketing
BRF
In Partnership With:
In Partnership With:
In Partnership With:

6:00 PM – 6:30 PM

Leading in a mobile world with creative confidence / Liderando com criatividade num mundo mobile

Chief Creative Officer
FCB Brazil
Partner & CEO
Agência Ginga
Vice President Innovation Americas Marketing Director
Nivea

6:30 PM – 7:00 PM

What do BOPE and the mobile market have in common? / O que o Bope e o mercado Mobile tem em comum?

Former Captain at BOPE
(Special Operations Battalion of Rio de Janeiro)

7:00 PM – 7:10 PM

Wrap up/ Encerramento

7:10 PM – 8:30 PM

Cocktail/ Coquetel


Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.

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