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Agenda

Wednesday, September 2, 2015

9:00 AM – 9:30 AM

Registration and coffee / Credenciamento e café

9:30 AM – 9:45 AM

Opening and welcome / Abertura e boas vindas

9:45 AM – 10:15 AM

SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be…and that’s in the double digits! Not just from their digital budgets, but from their ENTIRE market

Greg Stuart
CEO
MMA Global
@gregstuart

10:15 AM – 10:45 AM

The power of now / A força do agora

GABRIELA COMAZZETTO
HEAD GLOBAL BUSINESS SOLUTIONS
TIKTOK
Michael Oiknine
Founder and CEO
Apsalar
In Partnership With:

10:45 AM – 11:15 AM

The reality of programmatic / A realidade da programática

Rogério Kuny
Mobile Sales Manager
Adsmovil
Marcio Jorge
General Director
Amnet
Daniel Winter
Head of Programmatic
Adsmovil
In Partnership With:

11:15 AM – 11:45 AM

Location is the new search / Localização é a nova busca

André Ferraz
CEO and Co-Founder
In Loco Media
Bartolomeu Cavalcanti
Digital Marketing
LG
PAULO MARTINEZ
CHIEF OPERATING OFFICER
AGÊNCIA GINGA
Thiago Nakashima
Head of Mobile
P&G
In Partnership With:

11:45 AM – 12:15 PM

Brands love mobile, here is why / Marcas amam o mobile, veja o porque

Daniela Cachich
VP of Marketing Brasil
PepsiCo Foods Brasil
Dan Gertsacov
Chief Digital Officer, Latin America
McDonald's
Juliano Tubino

12:15 PM – 2:15 PM

Lunch / Almoço

2:15 PM – 2:20 PM

Welcome back / Boas vindas

Thais Schauff
Vice-Presidente de Operações LATAM
MMA

2:20 PM – 2:50 PM

It doesn't get more mobile than this / Impossível ser mais mobile do que isso

Special mobile message from:

Nizan Guanaes
Founder and Partner
Grupo ABC
Eco Moliterno
CCO
Accenture Interactive
 

 

2:50 PM – 3:20 PM

Mobile Metamorphosis / Metamorfose mobile

Marco Luque
Comedian
In Partnership With:

3:20 PM – 4:00 PM

Mobile Campaigns: audience + best practices / Campanhas móveis: audiência e melhores práticas

Cristiane Higashi
Head of New Business
Zenvia
Natacha Volpini
Media & Content and Consumer Relations Director
Heineken Brasil
In Partnership With:

4:00 PM – 4:30 PM

Coffee break

4:30 PM – 5:10 PM

Driving the future of commerce through mobile / O futuro do varejo através mobile

André Ricardo Dias
CEO
E-bit
Fernando Tassinari
Country Manager
Taboola
Pedro Anisio Silva
Innovation Director
Walmart.com
In Partnership With:

5:10 PM – 5:30 PM

Mobile: a game changer for a brand / Mobile: virando o jogo das marcas

Eduardo Tracanella
Marketing Superintendent
Itau

5:30 PM – 6:00 PM

Mobile video therapy / Mobile video terapia

Marco Scabia
Partner and Director of New Businesses
Logan
Cintia Nishio
General Manager Brazil
Opera Mediaworks
Marco Lopes
CEO
Mediastream Brazil
Thiago Marques
Head of Digital Marketing
BRF
In Partnership With:
In Partnership With:
In Partnership With:

6:00 PM – 6:30 PM

Leading in a mobile world with creative confidence / Liderando com criatividade num mundo mobile

Joanna Monteiro
Chief Creative Officer
FCB Brazil
Pedro Del Priore
Partner & CEO
Agência Ginga
Tatiana Ponce
Vice President Innovation Americas Marketing Director
Nivea

6:30 PM – 7:00 PM

What do BOPE and the mobile market have in common? / O que o Bope e o mercado Mobile tem em comum?

Rodrigo Pimentel
Former Captain at BOPE
(Special Operations Battalion of Rio de Janeiro)

7:00 PM – 7:10 PM

Wrap up/ Encerramento

7:10 PM – 8:30 PM

Cocktail/ Coquetel

Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.

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