Agenda
Wednesday, September 2, 2015
9:00 AM – 9:30 AM
Registration and coffee / Credenciamento e café
Registration and coffee / Credenciamento e café
9:30 AM – 9:45 AM
Opening and welcome / Abertura e boas vindas
Opening and welcome / Abertura e boas vindas
9:45 AM – 10:15 AM
SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be…and that’s in the double digits! Not just from their digital budgets, but from their ENTIRE market
SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be…and that’s in the double digits! Not just from their digital budgets, but from their ENTIRE market
11:45 AM – 12:15 PM
Brands love mobile, here is why / Marcas amam o mobile, veja o porque
Brands love mobile, here is why / Marcas amam o mobile, veja o porque
12:15 PM – 2:15 PM
Lunch / Almoço
Lunch / Almoço
2:15 PM – 2:20 PM
Welcome back / Boas vindas
Welcome back / Boas vindas
2:20 PM – 2:50 PM
It doesn't get more mobile than this / Impossível ser mais mobile do que isso
It doesn't get more mobile than this / Impossível ser mais mobile do que isso
Special mobile message from:
4:00 PM – 4:30 PM
Coffee break
Coffee break
5:10 PM – 5:30 PM
Mobile: a game changer for a brand / Mobile: virando o jogo das marcas
Mobile: a game changer for a brand / Mobile: virando o jogo das marcas
6:00 PM – 6:30 PM
Leading in a mobile world with creative confidence / Liderando com criatividade num mundo mobile
Leading in a mobile world with creative confidence / Liderando com criatividade num mundo mobile
6:30 PM – 7:00 PM
What do BOPE and the mobile market have in common? / O que o Bope e o mercado Mobile tem em comum?
What do BOPE and the mobile market have in common? / O que o Bope e o mercado Mobile tem em comum?
7:00 PM – 7:10 PM
Wrap up/ Encerramento
Wrap up/ Encerramento
7:10 PM – 8:30 PM
Cocktail/ Coquetel
Cocktail/ Coquetel