Mobile, Muffins, & Mochaccinos Breakfast Series with PlaceIQ | Mobile Marketing Association

Explore how brands are using location data as a critical component for understanding the real-world customer journey. In this breakfast, Duncan McCall, CEO at PlaceIQ will discuss the new face of retail, automotive and CPG brand success for marketing to customers, via location data.

Attendees will also gain insights into exclusive data about holiday shoppers that brands can use to drive foot traffic and sales during critical shopping moments. For example, did you know that holiday shoppers tend to abandon their brand loyalty as the holiday season begins? Understand where and when this happens.

Key takeaways:

  • Develop a plan to apply and mix location data with other data sources to understand and build better audiences
  • Implement best practices for location data, highlighted in work from major retail, auto, QSR brands
  • Hear exclusive data about holiday shoppers that brands can use to drive foot traffic and sales


When: Monday, September 24
Time: 8:30AM
Venue: Lafayette NY, 380 Lafayette Street, New York, NY 10003
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