Mobile, Muffins, & Mochaccinos Breakfast Series with Jumpshot in Chicago | Mobile Marketing Association

Optimize Your Ecommerce: Five Keys to Building CPG Brands Online

CPG brands face many unique challenges online, including a lack of visibility into retail sites, the growth of private labels, potential disruption from voice search, and more. CPG success is particularly challenging in a market so shaped by Amazon, which sells 16 times more than its nearest competitor Walmart, and 54 times more than Target. Join Jumpshot's Head of Digital Insights Dr. Stephen Kraus as he shares new data and expert insights on how CPG brands can thrive in the digital world, including:

  • Digital Journeys: Understanding how consumers buy CPG products online, and where brands can have the greatest leverage.
  • Amazon Insights: Look behind the walled garden to quantify Amazon’s position in CPG markets. Did you know that Amazon’s conversion rate for CPG products is now an industry-leading 39%? And that it’s up ten percentage points in the last year alone?
  • Search Trends: Navigate today’s evolving search landscape, where Google garners 90% of searches overall, but 54% of product search happens on Amazon.
  • Success stories: Case studies of CPG brands that are thriving in the digital world

When: Wednesday, September 11 at 8:30AM – 11:00AM CDT
(add to Google Calendar | Outlook / Apple Calendar)

Where: Little Goat, 820 W Randolph St., Chicago, IL, 60607

Head of Digital Insights

About Jumpshot:
Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives by analyzing online behavioral data from its 100-million user panel, covering 188 countries on both desktop and mobile. Follow us on LinkedIn.