The MMA NEXT! Conference series 2025 emphasizes the pressing need for marketers to embrace the transformative innovations and shifts reshaping the industry. The future of marketing is no longer in the distance but a reality actively influencing today’s strategies. This theme will delve into cutting-edge technologies, bold creative strategies, and consumer behaviour, we will focus on real-world applications, actionable insights, and regional activities reflecting the market we live in. 

We will celebrate bold creativity, advanced technology, and evolving consumer expectations, The MMA NEXT! Conference series will inspire businesses to seize current opportunities, adapt to challenges, and set the foundation for enduring success in this fast-paced landscape.


Our Agenda

09.00 - 10.00 Connect Over Breakfast: Fuel Your Day and Connections

10.10 - 10.20 MMA Welcoming Remarks

10.20 - 10.35 NEXT! in Gen Z Media Trends 2025

10.35 - 11.05 NEXT! in Game-Changing Tech: Transforming Engagement in Sports Marketing

11.05 - 11.20 NEXT! in Reinventing Communications and Marketing with AI

11.20 - 11.40 Coffee Break

11.40 - 11.55 NEXT! in Digital Advertising in the MENA Region

11.55 - 12.25 NEXT! in Leveraging Technology and Innovation to Enhance Marketing Effectiveness and Efficiency

12.25 - 12.40 NEXT! in SMARTIES Unplugged

12.40 - 12.50 Closing Remarks

12:50 - 14:00 Savor & Connect: A Gourmet Networking Lunch Experience