Agenda | MMA Global

Agenda

Exhibitors' Solution Showcase - Grand Foyer

9:45 AM – 6:00 PM

Welcome to Exhibitor's Showcase session

The Exhibitor list will be updated soon

Room1 Morning - Thought Leadership

8:00 AM – 9:00 AM

Open for Registration

9:00 AM – 9:30 AM

Welcome Speech by MMA Co-chairs and MMA BOD

Vice President Marketing – Beauty and Personal Care | Co-chair of MMA Vietnam
Unilever
Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam
MMA Global - APAC

9:35 AM – 10:00 AM

Adapting Leadership for a Shifting World

In a rapidly evolving global landscape, the need for adaptive leadership is more critical than ever. This exploration delves into why flexibility and agility are paramount for leaders navigating uncharted waters. It outlines strategies to help leaders stay ahead in fast-changing industries and discusses the role of innovation in leadership development programs. By fostering an environment where innovation is integral to leadership, this narrative aims to equip leaders with the insights and strategies necessary to reshape their approach in a world that demands adaptability and forward-thinking.

10:05 AM – 10:30 AM

Cultivating a Hotbed for Innovation / Fostering a Culture of Innovation

Creating an environment that encourages creative thinking involves strategic steps that visionary leaders can implement to inspire a culture of continuous improvement. This discussion outlines how to cultivate a hotbed for innovation, starting with fostering a workplace that prioritizes open communication and risk-taking. It explores how leaders can serve as catalysts for change by embodying and promoting innovative mindsets. Additionally, the narrative includes case studies of organizations that have successfully integrated these practices, demonstrating tangible benefits and transformative outcomes in fostering a robust culture of innovation.

10:35 AM – 11:10 AM

Panel Discussion: Top Data-Driven Trends in Digital Marketing

Explore the cutting-edge of digital marketing through the lens of data-driven trends and insights. This exploration uncovers fascinating patterns with real-time analytics and AI-driven creative analytics, illuminating how businesses can convert data into actionable narratives. Dive into emerging social media trends and prepare for an enlightening session that delves into the innovative world of digital marketing. With a focus on powerful data analysis capabilities, this discussion aims to equip marketers with the tools and insights needed to stay ahead in a rapidly evolving digital landscape, ensuring they harness the full potential of their marketing strategies.

Prepare for an enlightening session where you'll delve into the innovative world of digital marketing with Tracer's powerful data analysis capabilities.

11:15 AM – 11:40 AM

The Actual Possibility of AI as Told by the Marketers from MMA’s AI Leadership Coalition

NEW from MMA’s AI Leadership Coalition (ALC)

Hear from marketing executives how major brands embrace a fast-paced test and learn agenda to identify and adopt AI throughout marketing creative, media, and operations. Get an exclusive look at case studies based on REAL in-market AU programs that will empower and inspire you to navigate this new frontier and hear about how MMA's ALC program is creating tools and resources to support the marketing industry’s effective adoption of AI. MMA’s ALC is the largest collection of marketers (300+) working to advance the application of AI to marketing, with over two dozen initiatives and experiments in process. Working together, we make marketers leverage the true power of AI.

11:45 AM – 12:20 PM

Panel Discussion: Unifying Retail Media: Maximizing Impact Across the Customer Journey

Explore the transformation of retail media from its e-commerce origins to a powerful tool influencing the entire customer journey. This discussion guides participants through effectively leveraging retail media channels from upper funnel awareness to in-store engagement. Learn how to dismantle budget silos between brand and trade, enabling a unified strategy that maximizes impact. The session also tackles the critical evaluation of retailer media data, questioning the validity and comparative value of data across platforms.

12:25 PM – 1:55 PM

Lunch break

Room2 Afternoon - Growth Engine

1:35 PM – 1:55 PM

Welcome to Growth Engine Session

2:00 PM – 2:25 PM

Drive Profitable Growth with AI-Powered Commerce

Discover how AI is revolutionizing omnichannel commerce, driving profitable growth and opening new business avenues. This discussion focuses on current applications of AI in enhancing commerce outcomes across multiple channels. It also addresses strategies for sustaining commerce media capabilities in the face of third-party cookie deprecation, ensuring long-term effectiveness. Additionally, the session explores potential new business opportunities and revenue streams that AI could unlock within the commerce industry. Participants will gain valuable insights into leveraging AI to not only adapt to changing digital landscapes but also to thrive by identifying and capitalizing on emerging trends and technologies.

2:30 PM – 3:05 PM

Panel Discussion: Commerce at the Center: How Retailers Are Changing the Future of Marketing

Dive into the evolving commerce landscape and its profound impact on marketing strategies, which are now essential for success. This panel discussion will examine how the retail media ecosystem, now valued at $128 billion, is being driven by innovations in shoppable content that meld cultural relevance with ROI. It will explore the critical role of data for marketers and discuss how retailers are increasingly serving as both marketers and media sellers, thus reshaping the industry. Additionally, the conversation will cover technological shifts affecting retailers and offer predictions on future trends that will shape the retail media industry in the upcoming year.- The conversation will explore the technological shifts impacting retailers, along with predictions on future trends shaping the retail media industry in the coming year.

3:10 PM – 3:45 PM

Panel Discussion: Performance Unleashed: Unlocking Maximum Potential

Explore strategies for identifying and removing obstacles that hinder peak performance. The discussion will address cultivating a growth mindset, crucial for pushing boundaries and achieving higher success levels. Emphasis will also be placed on the importance of implementing effective feedback mechanisms, essential for creating an environment conducive to continuous improvement. Let's get ready for actionable insights that empower individuals and organizations to unlock their fullest potential and maintain high performance.

3:50 PM – 4:25 PM

Panel Discussion: Business Strategy: The Blueprint for Evolution

Explore the essentials of strategic evolution in today's dynamic business landscape. This discussion provides guidance on navigating and adapting to changing market demands, offering a clear direction for businesses aiming to stay competitive. Additionally, it will suggest actionable steps to steer organizations towards sustainable growth and innovation. The focus is on equipping leaders with the strategies and insights needed to evolve their business practices effectively, ensuring they can thrive in an ever-changing environment.

4:30 PM – 5:05 PM

Panel Discussion: How to Combine Data with Automation to Reach Local Audiences with Pinpoint Precision

Discover how to combine data with automation to target local audiences with unprecedented precision. This session explores the evolving challenges advertisers face in reaching custom audiences across media, especially in a "cookieless" future. With new advances in audience targeting and data-powered automation, the paradigm is shifting. Practical use cases will be discussed, showcasing how brands and their agencies can leverage first-party data and multichannel automation. These strategies drive exceptional ad relevance across channels while streamlining operations, offering advertisers innovative ways to enhance their targeting effectiveness and operational efficiency.

5:10 PM – 8:00 PM

Premier Executive Dinner

Room3 Afternoon - Innovation

1:35 PM – 1:55 PM

Welcome Guests to Innovation Session

2:00 PM – 2:25 PM

Strategic Innovations: Propelling Business Forward

Explore strategic innovations that propel businesses forward by encouraging experimentation and creativity, while also delving into effective methods for identifying and capitalizing on emerging business opportunities. The discussion also highlights how to establish a framework for systematic innovation and growth. By fostering a culture that embraces innovative practices, organizations can ensure sustained progress and competitive advantage. Last but not least, the participant will leave the room with actionable strategies to implement these principles effectively, enhancing the potential for success in today's dynamic market environment.

2:30 PM – 3:05 PM

Panel Discussion: INNOVATION: Beyond the Buzz in Brand Evolution

With so many “shiny new things" vying for attention, discerning the truly groundbreaking technologies and strategies leading brand evolution is essential. Join this session designed for agency and marketing professionals to uncover fresh perspectives, ignite creativity, and be part of a dialogue that is defining the future of our industry.

3:10 PM – 3:45 PM

Panel Discussion: The Heart of the Matter: Exploring the Strategic Interplay of Loyalty and Retail Media Networks

In this panel discussion, we will explore the intersection of love and loyalty in relation to retail media success. Our conversation will hinge on how emotional investment drives lasting loyalty, with a focus on how retail media networks extend strong consumer relationships and leverage customer loyalty data to translate into tangible business outcomes. The discussion will also cover how strategic storytelling across various platforms not only engages consumers but also drives conversion and retention. Join us to redefine the blueprint for loyalty in the modern retail world – creating brand believers and advocates who contribute to a cycle of sustainable business growth.

3:50 PM – 4:25 PM

How The C-Suite, Marketers and Creatives Can Use AI Today

Generative AI is a once-in-a-generation force that will fundamentally change the way businesses connect with their customers. However, most businesses implementing generative AI today are focused on using it to improve productivity through automation. This foundation is critical, but how companies build on it will make the difference. CMOs play a crucial role in helping businesses realize the full potential of generative AI to drive growth. This session explores the barriers preventing businesses from using generative AI to embrace productivity opportunities now and how to use those gains to create meaningful connections with customers that fuel growth.

4:30 PM – 5:05 PM

Panel Discussion: BRANDNOMIC: The Solution to CMO/CFO Misalignment on the ROI of brand

Delve into "BRANDNOMIC," addressing the CMO/CFO misalignment on brand ROI, with groundbreaking insights from MMA's Marketing Attribution Think Tank (MATT). This session unveils revolutionary methodologies that, for the first time, allow CFOs to understand the long-term economic value of brand marketing. Gain key insights on the impact of branding on sales, customer acquisition, and retention, effectively translating brand efforts into measurable cash flow. Additionally, learn from a four-year study revealing a long-term media multiplier, and discover a specific formula for quantifying brand’s financial performance impact, equipping CMOs with the financial clarity needed for confident brand-building investments.

5:10 PM – 5:45 PM

Panel Discussion: The Future of Omnichannel on the Back of AI

Omnichannel experiences are now undergoing a transformative shift on the back of AI and ML. How can brands keep pace with the ever-evolving landscape of customer engagement and satisfaction? Tim Ringel, Founder and CEO of Meet The People, will moderate an insightful conversation with CMOs from diverse industries about the profound impact of AI, ML, and emerging technologies on digital and physical retail experiences. They will also share real-word examples to empower marketers to reclaim consumer relationships within the realm of 3rd party physical retail ecosystems and gain invaluable insights on creating seamless customer experiences.

5:50 PM – 8:00 PM

Premier Executive Dinner

Our Partners

 

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Lily Trang Nguyen
Marketing and Communications Manager
MMA Global in Vietnam, Myanmar, and Cambodia
M: +84 936 86 96 86
E: [email protected]