Marketing must have a certain set of competencies and mindsets to generate development in the digital age. However, as complexity increases, marketers must make more tough decisions about where to direct their efforts, which objectives and techniques to pursue, and which skills to create in order to drive future development.
This report, produced in cooperation with WARC and MMA APAC, explores how the industry is addressing these problems, with an emphasis on current trends and future potential
Surging inflation has driven up the costs of many consumer goods, including food, fuel, cars, and travel. To counter these growing expenses, many consumers are shifting their shopping behaviors to minimize spending as much as possible.
To help marketers better reach and engage consumers during this period of inflation, InMarket’s whitepaper, “How To Navigate an Economic Downturn for Marketers: Top 10 Marketing Moves for Inflationary Times” contains essential tactics for maximizing success.
Key strategies you’ll find in the report include:
Investing In Your Product
Engaging Consumers Throughout the Purchase Funnel
Always Be Optimizing
And 7 more!
Interested in a deeper dive into everything covered in the white paper? InMarket offers a custom Lunch & Learn for your team to dig into the insights and strategies presented here.
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The past two years have been very difficult for all in general. The new normal in a world where Covid-19, unfortunately, has become part of our life and will bring about many changes in the way businesses will be conducted, and more importantly the way we live our life. The Union Budget 2022 -23 is being keenly watched by many sectors. The 3rd & 4th quarters of 2021 did see the economy looking up, the third wave or Omnicron which hit us in mid-December was the dampener.
Just 12 days remain for the Union Budget 2022-2023 to be presented by the Finance Minister on February 1, 2022. Having an optimistic foresight with this year’s Budget, 66% of the marketers expect their budgets to increase this year (DCMN Growth Guide). Adgully reached out to cross-section of industry leaders to know about their expectations from the upcoming Budget.
