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United Kingdom

Wednesday, May 5, 2021 - 12:30pm to 1:00pm BST

Speakers: 
Managing Director EMEA
MMA
Business Development Manager
STORYLY
Head of TazeDirekt & Microline
MiGROS TiCARET A.S.

Tuesday, April 20, 2021 - 12:30pm to 1:30pm BST

New demand for flexibility and agility. The mass shift to Connected TV. The rise of social justice and brand safety issues. New pressures to prove ROI.

Today’s marketers are operating in a completely new environment.

• What long-held assumptions do today’s marketers need to throw out?

• What new skills do marketers need to embrace in order to turn today’s uncertainty into an opportunity?

Join this webinar to hear the insights and solutions to these questions.

Speakers: 
Managing Director EMEA
MMA
Former SVP EMEA
The Trade Desk
Brand and Marketing Director
TSB
Former CMO
Dreams and Domino's
Webinar Sponsor:
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Wednesday, January 13, 2021 - 12:00pm to 1:00pm GMT

What the audio streaming revolution means for marketers!

Consumers around the world are cutting the cord to cable TV and migrating their viewing and spending habits to Connected TV. Sitting at the convergence of TV and mobile phones, CTVs offer an app ecosystem similar to those on mobile — meaning consumers can watch shows, play games, learn a new language, listen to music or stream their favourite exercise classes from their television.

More than half of brands moving budgets to connected TV at the expense of other media.

Speakers: 
Managing Director EMEA
MMA
Chief Content Officer
Mobilegroove
Director of Connected TV & New Channels
Adjust
Webinar Sponsor:
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Wednesday, November 25, 2020 - 12:30pm to 1:30pm GMT

Join AdColony as we talk to marketers from P&G, Camelot, Dentsu, GroupM, Mindshare, and the Mobile Marketing Association for a discussion around how audiences' attention has shifted to mobile gaming. We will dive into the latest consumer data, and talk about both the challenges and opportunities that marketers encounter with mobile gaming. Social media consumption has increased during lockdown as you might expect, but now people are spending just as much time playing games on their smartphones - accounting for around 35% of mobile screen time. We will discuss how mobile gaming is offeri

Wednesday, September 30, 2020 - 12:30pm to 1:30pm BST

At its annual developer conference in June 2020, Apple announced that its latest operating system, iOS14, will ask users to opt in to share device information with app developers and their technology partners. Since then, the topic has been subject of intense speculation. Join us to find out how iOS14 changes the app marketing landscape.

 

Speakers: 
Managing Director - Central Europe
AppsFlyer
Presented by:
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Wednesday, October 7, 2020 - 12:30pm to 1:30pm BST

Why Attend:

- Hear from leading brands, Akbank and SAS, on how they are actually using AI to support their customer strategy.

- Understand the opportunities and challenges of processing vast quantities of data

- Learn what AI means for marketing in the New Normal

 

Speakers: 
Chief Content Officer
Mobilegroove
Customer Experience Advisor
SAS
EVP - Banking and Digital Solutions
Akbank
Country Director
MMA Germany
Presented by:
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Wednesday, September 23, 2020 - 6:30pm to 7:00pm CEST

Speakers: 
CMO
Camelot
Managing Director EMEA
MMA
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Wednesday, September 9, 2020 - 12:30pm to 1:30pm BST

The context for our careers has changed. Gone are the days of linear, predictable, 'ladder like' paths instead uncertainty, change and ambiguity are the new normal.

To navigate our increasingly 'squiggly' careers self-awareness and continual learning is now an imperative.

In this action focused webinar, Sarah Ellis, co-founder of award-winning career development company Amazing If, will share:

Speakers: 
Sunday Times Business Best Selling Author
The Squiggly Career
Managing Director EMEA
MMA
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Wednesday, September 16, 2020 - 12:30pm to 1:30pm BST

The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

Region: 
Speakers: 
Partner
McKinsey’s London office
Senior Partner
McKinsey’s Paris office
Managing Director EMEA
MMA
Associate Partner
McKinsey & Company
Presented by:

Thursday, July 9, 2020 - 12:30pm to 1:15pm CEST

Tomorrow’s customer journeys and personalization will be even smarter, more immersive, more trust-enabling than they are today. More CX initiatives will be run by AI and machine learning algorithms, automated software applications, or bots. The question is: Are brands and consumers ready? 

Speakers: 
Managing Director EMEA
MMA
Customer Experience Advisor
SAS
Marketing Communications & CRM Director
Migros
Moderator: 
Chief Content Officer
Mobilegroove
Webinar Sponsor: