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Programmatic

eclicktech leverages on AnyMind Group’s AnyManager to unlock ad inventory in Mainland China to advertisers internationally

March 27, 2024
Member Company: 
AnyMind Group

The collaboration is expected to increase overseas advertising demand for eclicktech’s Mainland Chinese web publishers by a targeted 150%

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced a partnership with eclicktech, a China-based intelligent data marketing service provider, which will provide eclicktech’s web publisher pool with international advertising demand. 

Navigating the Rising Tide of Connected TV Advertising: Strategies for Success

March 26, 2024

Authored by: Sneha Bhaskar, Senior Marketing Manager - APAC

Programmatic Advertising in 2024: Navigating New Frontiers

March 13, 2024

Authored by: Gandharv Sachdeva, Country Head - India, Hybrid

Hybrid’s Gandharv Sachdeva shares insights on the trends that will define programmatic advertising in 2024

The Moveable Middle Consumer: A Playbook for Uni-marketing Growth

Chinese consumers now prioritize product functionality and quality over brand and price, McKinsey's 2022 consumer survey revealed.


The touchpoints have increased, the media is more fragmented, and the online and offline consumer decision-making paths are more diversified. The uni- marketing growth strategy is no longer an option but a necessity for marketers striving for success.


The Moveable Middle Consumer: A Playbook for Uni- Marketing Growth has been meticulously crafted by industry experts to guide marketers through the complexities and opportunities in contemporary consumer journeys.


Enhance your chances for success significantly with this Uni-Marketing Growth Playbook - to connect, understand and thrive in the modern marketing landscape.

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PDF(s): 
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Programmatic
Video

AnyMind Group launches AnyManager Video Player and video creation functionality on AnyManager

March 10, 2024
Member Company: 
AnyMind Group

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a proprietary web-based video player AnyManager Video Player, along with ad serving for AnyManager Video Player and text-to-video conversion functionalities on AnyManager, AnyMind’s publisher growth platform.

To help publishers quickly capitalize on the increased consumption and availability of video content, the new offerings are designed to be easily implemented and mindful of limitations around video production resources.

Dabur India Ltd.

AI

[Indonesia] State of AI in Marketing

In the dynamic realm of global marketing and advertising, Artificial Intelligence (AI) has evolved from a technological shift to a strategic imperative. At MMA Global, we are committed to facilitating in-depth discussions on the granular integration of AI into marketing practices. The 'MMA State of AI in Marketing' report for Indonesia signifies the initiation of a comprehensive journey, emphasizing global initiatives localized to explore critical areas where AI has proven effective.

Key Findings:

Released: 
March, 2024
Education Section: 
Perspectives, Research, Trends Reports
Region: 
APAC, Indonesia, Global

MT

Dentsu Merkle

Comexposium India LLP