Global | Page 177 | MMA Global

Global

Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum

Senior level marketers from Choice Hotels, Dunkin’ Brands, Target, Samsung, The Coca-Cola Company and XO Group to explore mobile’s unprecedented power for engagement and storytelling on March 21 in New York City

News Type: 
London, UK, 22 February 2017 – Cloud communications provider Infobip has launched OMNI, its omnichannel enterprise messaging solution. The move follows continued A2P SMS growth for the company as a result of new client wins and the continued global expansion of its network, with Infobip now processing over 7 billion transactions a month and its platform touching more than 60% of all world’s mobile phones.
Submitter's Company: 
Infobip

Engaging app content and in-store beacons reward Micro Center customers

 

REDWOOD CITY, Calif. - February 28, 2017 -- Shopkick, the leading shopping rewards app that engages people with brands and drives in-store action, today announces the latest addition to its ecosystem through a partnership with electronics retailer Micro Center:

Submitter's Company: 
shopkick
Member Mention: 
Going to Millennial 20/20? Attend our session on IoT and hear how Chris Bevans, Creative Director of DYNE, a luxury mens sportswear company, utilized IoT to improve consumer loyalty, maximize target audience reach, and optimize content to develop a strong competitive advantage. Reserve a private meeting with us to discuss how IoT can help your business boost marketing efforts and reach customers past the point of purchase. Schedule a meeting: http://bit.ly/2lsfFbu Schedule a demo: http://bit.ly/2lGLMHE
News Type: 
No. 1 shopping list app on Android will nearly double Retale’s user base in the US
Submitter's Company: 
Retale

Adcanvas, the mobile creative platform to help brands engage more, reveals why mobile ads don’t have to suck.

Small, postage stamp sized videos that take ages to buffer and gobble up your data have long been the bane of many a mobile internet user. But a Tallinn, Estonia-based ad tech firm reckon they’ve got it figured out.

NEW YORK, NY FEBRUARY 09, 2017 Cuebiq, a next-generation location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends, has closed on $3.5M in Round A funding. The round was led by Tribeca Angels, a network of financial professionals that finances and supports advancements in the finance and enterprise technology sectors, and ARC Angel Fund NYC, an early-stage investment group.
Submitter's Company: 
Cuebiq
Content Tags (Deprecated): 
Member Mention: 
The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication each year. Techniques span from standard geofencing to complex campaigns that combine multiple location signals, such as lat/long, wifi, and beacons, as well as layering real-time and retargeting engagements.
Submitter's Company: 
Reveal Mobile
Member Mention: 

Now Available for Public Comment Are Revised Mobile In-App and Mobile Web Measurement Guidelines & Desktop Display Served Impression Guideline, Supplements Existing Viewable Impression Guidelines

News Type: 
San Francisco, United States, 6 December 2016: Near, the leading location intelligence platform, today announced its integration with Oracle Data Cloud to make Near’s global audience data available through Oracle’s BlueKai Marketplace.