privacy | MMA Global


The Person Behind the Data: People weigh in on how companies handle their data

Every consumer-facing brand relies on data to reach and engage people. How do consumers feel about how companies collect, store and use their data? What is the impact of data practices on the consumer’s perception of that brand? And how does that affect critical metrics tied to the company bottom line: trust, brand perception, and purchase intent?

In this MAGNA Global Media Trial commissioned by Ketch, MAGNA explored the opinions of primary purchasers and decision makers in the US about how companies handle their data. Topic of focus included:

  • How people value their data privacy 
  • Consumer perspectives on how companies are collecting and managing their data
  • How much data practices impact trust, brand preference, and purchase intent

The results provide a fascinating look into how businesses can build trust with consumers, and grow with data.

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compliance safety, brand safety, mobile advertising, privacy

Ad measurement firms have long preached the need for Brand Safety tools as a core pillar of digital ad campaign verification, to go along with viewability and IVT/bot detection. The ongoing evolution of privacy regulations like GDPR and CCPA have caused the entire marketing ecosystem to place a bigger focus on compliance preparation and internal documentation.

How Data Privacy Regulations Will Shape the Digital Experience in 2020

As we look back on the first Data Privacy Day (January 28th) of the new decade and the name of the game for digital media companies in the twenty-twenties is compliance. Of the myriad tech stories to surface in the last year––large scale data breaches, fake political ads, and deep fake videos, to name a few––many of them served as stark reminders that mistrust is at an all time high for tech company titans and the walled gardens they have built around their operations.

Reveal Mobile, a leading innovator in location intelligence, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use in digital advertising.

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In its latest privacy initiative, mobile ad network Jumptap is teaming with Evidon to roll out a standardized icon in mobile and in-app ads that signals the use of behavioral targeting.

Clicking on the AdChoices icon, developed by the Digital Advertising Alliance, will redirect users to Jumptap's privacy page, where users get more information about targeted mobile ads and the ability to change their privacy settings.