Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art. After the performance the audience was encouraged to join a mobile messaging campaign to discover the secret of the missing characters.
CONNECT YOUR PRINT TO THE DIGITAL SPACE WITH IMAGE RECOGNITION
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How are shoppers using their mobile devices in store? More importantly how does this affect your business? How do you make sure your business efforts for the busy holiday shopping season reach and enhance your mobile shoppers?
It’s a cry we have been hearing for the last few years in the print and digital worlds.
Although some print may have been replaced by digital methods, we all know that print still has a crucial place in telling people about our brands, businesses and products.