MMA’s International Journal of Mobile Marketing explores current mobile trends affecting marketers and media professionals today.
NEW YORK, NY 18 September 2012 — The Mobile Marketing Association (MMA) released the latest edition (Vol. 7, No. 2) of its award-winning International Journal of Mobile Marketing (IJMM) focusing on today’s mobile marketing innovations and applications.
NEW YORK, NY (August 6, 2012)— The Mobile Marketing Association (MMA) with support from the Canadian Marketing Association, released the latest edition (Vol. 7, No. 2) of the MMA International Journal of Mobile Marketing (IJMM) focused specifically on Canada. This special issue examines the dynamic progress mobile marketing is making in the country, and offers outlooks for areas of significant growth along with proprietary insights and data gleaned through case studies and research.
New York, NY (July 31, 2012) — Today, the MMA (Mobile Marketing Association) announced that JWT Executive Creative Director Eric Weisberg, who led the team that developed the Johnson & Johnson BAND-AID® Magic Vision augmented reality application that won a Gold Lion at the 2012 Cannes Lions International Festival of Creativity, will serve as first ever Jury Chair for ‘The Smarties™’ Awards 2012- the only global awards program dedicated exclusively to mobile marketing.
Consortium Partners include Vodafone, Pandora and The Weather Channel
July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix.
Asia Pacific, 25th June 2012 – Mobext, the mobile marketing agency brand of Havas Digital, announces the launch of a proprietary, next generation global mobile messaging platform. The platform allows companies to launch sophisticated, multi-country mobile messaging campaigns.
New Board Named During the MMA Forum Monday, June 11, 2012
NEW YORK, NYJune 11, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of a new North America Board of Directors comprised of the leading executives in media and marketing today. The slate, elected by the MMA’s North American membership, will serve a two-year term beginning this June.
New team bring together representatives from across the mobile marketing ecosystem
London, UK, 14 June, 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of its new members to the EMEA Board of Directors. The board members, elected by the MMA’s membership, will serve a two-year term beginning this June.
