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Mobile Marketing Association

The committee will work to establish definitions, best practices and standards for the use of mobile video in marketing

New York, NY, 16 October 2012 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced, the launch of the MMA Mobile Video Committee. Anne Schelle, CEO of Acta Consulting and Executive Director of the Open Mobile Video Coalition, and Will Kassoy, CEO of AdColony, will lead the mission as co-chairs of the committee. 

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Mondelēz International announced their future strategy for mobile and unveiled a game-changing initiative to advance the media industry

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Speakers at MMA’s SM2 Conference Explain that Mobile Unites Consumers and Brands More Than Any Other Channel

New York, NY, 3 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, started Day 2 of its SM2 conference, Smarter Mobile Marketing, with the theme “reinspire,” and a line-up of media visionaries to speak about mobile and media inspiration.

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Speakers at MMA’s SM2 conference discuss their strategy for greater mobile investments and engagement 

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The Coca-Cola Company Nabs Top Honours as “Global Marketer of the Year” at the SmartiesGala
 
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Senior executives from both Macys.com and Home Depot join the MMA North America to shape the future of mobile marketing

New York, NY, 1 October 2012 The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced today the election of two new members to the North America Board of Directors.

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The Smarties™ celebrate and award the teams and talent that are blazing new trails in mobile marketing
 
New York, NY, 25 September 2012 Legendary comedian, Colin Quinn, will emcee the Mobile Marketing Association (MMA) Smarties™ Gala on October 3, at a venue befitting the coveted awards hosted at Jazz at Lincoln Center.
 
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To provide clarity, the MMA Rich Media Task Force created a set of definitions and timeline for rich media vendors and the industry to adopt as standard

New York, NY, 24 September 2012 — The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today releases the publication of the “Mobile Rich Media Reporting Metrics Definitions” as part of the MMA Mobile Market Updates.

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 Mobile Marketing Association Presents The First Smarties™ India 2012 Awards
 
  • Maxus wins the agency of the Year award 
  • Titan HTSE’s “Light powered Media for Light Powered watch wins the Campaign of the Year award
  • Vserv.mobi wins the Media Company of the Year award
 
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