In his role as VP, Chief Digital Officer, Dennis Maloney is responsible for overseeing Domino’s digital experience and digital marketing teams. These teams lead all user experience development for Domino’s ordering platforms as well as all digital marketing activities including paid search, search engine optimization, email, mobile, display, social media and other emerging interactive projects.
Since taking his current position in January 2010, Maloney has been instrumental in growing Domino’s online sales more than threefold to almost half of total sales. He has led the introduction of several innovative, new digital marketing capabilities including the development of the iPhone, Android and iPad ordering applications, the launch of consumer profiles and Easy Ordering and most recently, the development and launch of voice ordering capabilities. Maloney has also led the use of social programs to support Domino’s “Pizza Turnaround” program, which reinvented and reinvigorated the 51-year-old brand.