September 2, 2015
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Want to be a Master in Mobile Marketing? Join us this September.
Become a certified mobile marketing master at this deep-dive workshop. This session is for those who are serious about taking their mobile marketing automation education to the next level. By the end of these sessions, you WILL be a certified mobile marketer, as we focus on best practices paired with use cases:
How to optimize the first time user experience (FTuE)
- How to use funnels and custom events to understand the FTuE
- Guide users to the right features with Inapp Messaging
- How to generate just-in-time tutorials
Rating: Increasing your appstore rating
- Which users to target with AppStore Rating prompts
- Using Net Promoter Score (NPS) campaigns
- Where / when inside the app to display this dialog
- How to make sure you always have happy users to rate the app
Engagement: Increasing mobile engagement
- Understanding which features are associated with engagement
- Getting users to the aha moment for your app
- When to use push notifications vs inapp messaging
- Nurture campaigns : how to keep users engaged.
Reengagement: How and when to use Push Notifications
- Understanding user engagement / reengagement patterns
- Engagement rates how to increase engagement rates
- Optin rates how to increase optin rates
- Empowering the marketer to understand the tone of messaging
Location/Localization/Geolocation
- How to get increase location optin rates
- Targeting users with language and culturally relevant messaging
- Relevant Realworld campaigns using Geolocation
Please contact [email protected] if you have any questions, suggestions, or comments prior to the class. We look forward to seeing you there!
San Francisco: 9/10/15 – SF Greenspace, 657 Mission Street, Suite 401, San Francisco
Developer Session #1
9:30 AM – 12:00 PM
http://bit.ly/MobileMasterclassSF
Marketers Session #2
3:00 PM – 5:30 PM
http://bit.ly/MobileMarketerMasterClassSF
NYC: 9/22/15 – Convene Conference Center, 730 Third Avenue (Between 45th & 46th), Flatiron Room; 18th Floor, NY, NY
Developer Session #1
9:30 AM – 12:00 PM
http://bit.ly/MobileMasterClassNYC
Marketers Session #2
3:00 PM – 5:30 PM
