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Native advertising offers the promise of increased engagement in mobile marketing, but inaccurate perceptions threaten to stall this new format before it has the chance to take off. Heading into 2015 reports indicate that 89% of marketers are at least beginning to adopt native advertising, but only 37% report that they have a defined native advertising plan. In 2014 native advertising spend on social media sites alone is expected to reach $4.0B, a 122% increase over 2013.

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March, 2015
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March, 2015
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The Smarties 2015 Official Submission Kit
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February, 2015
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The MMA Asia-Pacific Yearbook 2014

This second annual Yearbook of the Mobile Marketing Association Asia-Pacific takes you from a ‘30,000 feet’ overview of global trends right into the trenches of mobile marketing campaigns in each country. The Yearbook includes 25 thought-provoking articles and case studies, country snapshots from across the region, profiles of the MMA leadership and membership, and comprehensive data sets. Geo-targeting, O2O synergy, native advertising, cross marketing, mobile creatives, messaging conversations, mobile-only strategies and professional accreditation -this Yearbook has it all!

Released: 
February, 2015
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Produced by the MMA NA Location Committee Audience Working Group, this white paper shares how major brands are using location data for more effective audience targeting. Titled, "Using Location for Audience Targeting", the paper reveals how user location and place data is evolving from a tool used primarily for "in the moment' targeting, to an essential component in the creation of accurate audience segments. Please read the full press release here.

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February, 2015
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Released: 
December, 2014
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Todo sobre mobile advertising en el glosario de la MMA

El Programa de Educación de la MMA presenta un glosario de términos de publicidad móvil, como puntapié inicial de sus actividades.

 

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December, 2014
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December, 2014
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December, 2014
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December, 2014
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December, 2014
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November, 2014
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November, 2014
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November, 2014
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November, 2014
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November, 2014
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November, 2014
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July, 2014
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February, 2014
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November, 2014
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Cinco tips para tener éxito promocionando una App

 

Released: 
November, 2014
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The MMA Mobile CEO & CMO Summit is an exclusive, invitation only event that brings together the industry’s top influencers, leaders and decision makers who are accelerating the transformation and innovation of marketing through mobile and driving business growth with closer and stronger consumer engagement.

Released: 
July, 2014
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The MMA India report, powered by exchange4media, (in its third year now) is based on extensive research, including the body of mobile advertising work seen in the market, the spends of large advertisers on the medium, spend numbers of top media agencies, figures from service providers, and reference conversations with other prominent mobile players.

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October, 2014
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August, 2014
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Current predictions of mobile advertising’s meteoric rise are themselves too conservative - underestimating the size and growth of the mobile ad spend opportunity.
 
Released: 
September, 2014
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