Mobile Shopper Marketing Webinar Summary | MMA Global

Mobile Shopper Marketing Webinar Summary

Mobile Shopper Marketing Webinar Summary
Members Only
April, 2016
Education Section: 
Members Only

In a first-of-its-kind effort to launch an industry initiative, the MMA featured a subject matter expert to enlighten and inspire MMA members who have joined this new program. Walmart’s Senior Director Shopper Marketing, Matthew Parry, offered industry data and his insights on great marketing and great customer experiences, both of which are the primary goals of great brands and great retailers.

The webinar, entitled “Mobile Shopper Marketing and the Impact on the Path to Purchase” covered the following:

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