DATT Unplugged 2022 - Speaker Presentations | MMA Global

DATT Unplugged 2022 - Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Thursday, October 13, 2022

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Capture, Govern, Activate: A Privacy-First Marketing Data Strategy

9:40AM - 10:05AM ET

Digitization, data-driven marketing as well as data requirements are causing companies to re-think their data strategies and how the shifting privacy and data landscape will impact marketing teams. But how can companies instill a balance between all the data-related activities that lead to successful (and compliant) business objectives while prioritizing privacy? Join OneTrust’s Strategist Alex Cash to learn how you can supercharge your data strategy in 2023 and best practices for capturing, governing, and activating data that will drive lead volume, mitigate compliance risk, and build consumer trust.

Alex Cash, Director of Strategy, OneTrust
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The First-Party Data Effect: Quantifying its Positive Impact on Your Marketing Operation

10:05AM - 10:20AM ET

Third-party data deprecation and the new consumer privacy landscape are disrupting long-standing marketing practices. However, companies that are embracing transformation and prioritizing the shift to first-party data are reaping the rewards. In this session, BlueConic will quantify the positive impact companies are experiencing from empowering their marketing teams with unified, actionable, and privacy-compliant first-party data that increases their agility, improves productivity, enables faster innovation, and ultimately drives business outcomes.

Sam Ngo , Director of Product Marketing, BlueConic
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Combatting Audience Erosion: Creating A Sustainable Customer Acquisition Strategy Amidst Data Deprecation

10:25AM - 10:50AM ET

The evolving privacy landscape poses more complexity for marketers than ever before. Big Tech companies are taking measures to obfuscate Mobile Ad IDs and IPs across their platforms. Google continues their slow march to cookie deprecation. What’s worked in the past may not work in the future, and savvy marketers need to plan ahead to continue to drive new customer acquisitions. Join Mike Finnerty at Neustar, a TransUnion Company to learn how to build sustainable digital audience strategies with persistent offline data and effectively reach omnichannel consumers across channels to drive conversions.

Mike Finnerty, VP, Marketing Solutions Global Services, TransUnion
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Planning in the Face of Economic Uncertainty

10:25AM - 10:50AM ET

With economic turmoil, marketing plans and budgets are at no longer on solid ground as business leaders wrestle with uncertainty. Mike Menkes, SVP at Analytic Partners shares ways businesses can leverage data, analytics and insights to plan for an uncertain future, find opportunities and mitigate any losses. Through research from Analytic Partners’ ROI Genome intelligence this session will provide insights and strategies not only to survive, but thrive.

 

 

 

Mike Menkes, Senior Vice President, Analytic Partners
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Understanding the Millennial Consumer

12:50PM - 1:00PM ET

Approximately 10 years ago, we had lofty expectations for Millennials, and for good reason - they were poised to become the most affluent, social media-obsessed, and powerful cohort in society. Given the seismic shifts in consumer behavior as of late, TEGNA commissioned proprietary research of today’s millennials to uncover what they REALLY think, feel, and do today. Join Dave Neway, VP of Marketing Solutions as he reveals the six unique sub-segments within the millennial generation, shares key insights from the research and discusses the opportunities for marketers to better engage this audience.

Dave Neway, VP, Marketing Solutions , Tegna
Download Presentation
(12.61 MB, PDF)
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How Brands Can Optimize Privacy-First Data-Driven Strategies

3:10PM - 3:35PM ET

Transactional data is some of the most valuable, but sensitive, data that marketers can have at their disposal. In the last year, the rise of retailers creating their own retail media networks are empowering brands, especially CPGs, to supplement their data strategies. In this breakout session, discover the practical application of data clean rooms to help marketers supplement their audiences with real-time data and insights from retailers and tips into how to securely collaborate with some of the largest brands and retailers in the world.

Chase Engstrom, Global Director of Sales Engineering, InfoSum
Jennifer Pelino, Executive Vice President, Global Media Solutions, IRI
Download Presentation
(354.12 KB, PDF)
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Cross-Platform Attribution in a Fragmented Media Landscape 

3:10PM - 3:35PM ET

As the media landscape expands for consumers, the data landscape expands for marketers, making it hard to know which campaigns are hitting the mark—and which may be way off target. But, as with most marketing challenges, measuring channel effectiveness and determining attribution becomes much more manageable with the right data. Join Nielsen’s Molly Poppie, SVP of Strategic Initiatives, as she breaks down how to evaluate reach, frequency and attribution across platforms to boost campaign performance and maximize impact.

Molly Poppie, Senior Vice President, Strategic Initiatives, Nielsen
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Just Because We Can, Doesn’t Mean We Should – Operationalizing The Ethical Application Of Data In Media

4:00PM - 4:25PM ET

Despite the global adoption of government privacy policy and technology regulation, consumer mistrust in big tech and media has never been higher. When it comes to using data in media, marketers are often faced with “grey areas” – where a tactic is legally acceptable but feels somewhat invasive for the end consumer. In this session, Stephanie Gaynor, Managing Director, Customer Strategy at Mindshare will talk about the importance of data ethics, how to identify those grey areas, and how to put solutions in place to operationalize the ethical application of data.

Stephanie Gaynor, Managing Director, Data Strategy , Mindshare
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Tools You Can Use In The Age Of Experimentation

4:25PM - 4:55PM ET

The Privacy Sandbox is focused on developing purpose-built APIs to support digital advertising as well as other capabilities that modern sites need while meeting the needs for user's increasing expectations of privacy as they browse the web. Striking the right balance involves input and collaboration from diverse voices including the privacy community, regulators, publishers, advertisers, technology providers, and others. In this session, Chrome’s Senior Product Manager, Marshall Vale, will share more about the philosophy behind this initiative, how marketers can prepare, and ways Chrome can support you and your partners in these transitions.

Marshall Vale, Group Product Manager, Chrome
 

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Cindy Grospitch
VP Global Event Partnerships
MMA Global
M: 860 519 8248
E: [email protected]