Remember when consumers first began moving to the Web and businesses rushed in to capture that market? So many of them didn’t have a solid plan—and failed miserably. Now, we’re seeing the same blind rush into mobile. Are you falling into this trap? Kontagent's 2013 Mobile Sophistication and Strategy Study found that two-thirds of brands are investing more heavily in mobile but admit they don’t know how to meet mobile consumer needs. Less than one-third even know the right metrics they need to track and measure. Download the complimentary executive report here.
Nielsen released its Quarter 2, 2012 State of the Media: Cross-Platform Report this week. The Q2 2012 Cross-Platform Report highlights the viewing behavior of U.S. consumers and identifies emerging trends in media consumption across traditional TVs, mobile and Internet.
Below are some top line key insights from the report:
The mobile frontier is vast, and growing. Around the globe people are turning away from desktops and laptops to embrace smart devices. With the next billion users heading this way soon, the possibilities seem to be limitless. Mobile marketers seeking to boost customer acquisition and retention while building deep brand loyalty have gained a powerful new tool in the form of push technology, delivering opt-in messages from mobiles apps directly to customers’ smartphones or other mobile devices. Push messaging is becoming must-have technology because nothing else enables such a close and personal connection with mobile users. To download the full report, click here.
The question among marketers and brands trying to reach the Hispanic Market is no longer ‘Why should I invest in mobile to reach Hispanic consumers?’ … The question is now ‘How should I do it?’
We already had plenty of answers for the first question. The statistics don’t lie and here are some numbers from the comScore Hispanic Mobile Consumer survey to remind you why you should invest in mobile to reach the Hispanic consumers: