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Velti | The State of Mobile Advertising – March 2013

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The March edition of The State of Mobile Advertising report highlights the top 10 Android devices winning majority of Android ad dollars, along with impression breakdown by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.

Key Highlights:

• Samsung is looking unstoppable next to fellow Android devices, representing 68.2% of all Android impressions in March.

• iPad devices took share away from iPhone devices this month, accounting for 19.7% share of impressions, up from 17.2% last month.

• This month, we see Books apps slide into the coveted #3 spot with 4.5% share.

• Smartphone users were much busier during the work week in March, but compensated for the decrease on the weekends, where app usage spiked as high as 17.2%.

• The iPad, Kindle Fire, and Samsung Galaxy Tab lost impression shares to the iPad Mini in March.

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Velti | The State of Mobile Advertising – February 2013

Download here.

 

The February edition of The State of Mobile Advertising report highlights the top 3 devices in the U.S., Asia and Europe as well as impression break down by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.

 

Key Highlights:

• iOS devices accounted for 8 out of every 10 devices, by impression.

• Advertiser demand remains consistent with iOS, garnering more than 60% of impressions for the past 6 months.

• Games and Entertainment apps continue to lead in impression share, with 47.8% and 24.3% respectively.

• Weekends saw the highest levels of app usage, with Sundays accounting for 15.7% of all impressions served.

• iPads are dominating tablet usage; Android tablets only make up a fraction of impressions at 0.7%

• Despite a lower share of impressions, Android users are more likely to interact with ads; Android saw nearly a 50% higher CTR than iOS in February.

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Velti | The State of Mobile Advertising – 2012 Year in Review

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Key Highlights:

• Consumers in emerging markets are more likely to click
through to an ad-three out of the top five countries with the highest CTR are
emerging markets. Brazil leads the pack with an average CTR of 2.58%, while
China trails close behind at 2.4%. Italy comes in third at 2.18%, while Russia
places fourth at 1.88%.

The Mobile Messaging Opportunity

Learn how measuring the effectiveness of mobile messaging is critical to maximize mobile audience retention and engagement.
 
Download your free copy of The Mobile Messaging Opportunity by OtherLevels and discover three mobile measurement techniques that will help you fully unlock your mobile app’s full marketing potential:

     1. Action Analytics Measurement
     2. A/B Split Testing
     3. Message Retargeting

Insights include:

Kontagent 2013 Mobile Customer Intelligence Executive Brief

Avoid the mobile trap.

Remember when consumers first began moving to the Web and businesses rushed in to capture that market? So many of them didn’t have a solid plan—and failed miserably. Now, we’re seeing the same blind rush into mobile. Are you falling into this trap?  Kontagent's 2013 Mobile Sophistication and Strategy Study found that two-thirds of brands are investing more heavily in mobile but admit they don’t know how to meet mobile consumer needs. Less than one-third even know the right metrics they need to track and measure. Download the complimentary executive report here.


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Nielsen Cross-Platform Report

Nielsen released its Quarter 2, 2012 State of the Media: Cross-Platform Report this week. The Q2 2012 Cross-Platform Report highlights the viewing behavior of U.S. consumers and identifies emerging trends in media consumption across traditional TVs, mobile and Internet.

Below are some top line key insights from the report:

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Good Push Index Verifies Strong Consumer Response to Push Notifications

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Urban Airship's Mobile Executive Series - Push Messaging: The Mobile Frontier

The mobile frontier is vast, and growing. Around the globe people are turning away from desktops and laptops to embrace smart devices. With the next billion users heading this way soon, the possibilities seem to be limitless. Mobile marketers seeking to boost customer acquisition and retention while building deep brand loyalty have gained a powerful new tool in the form of push technology, delivering opt-in messages from mobiles apps directly to customers’ smart­phones or other mobile devices. Push messaging is becoming must-have technology because nothing else enables such a close and personal connec­tion with mobile users. To download the full report, click here

 


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