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Public Research

Mobile Retail Guide
This white paper illustrates how retailers can engage, manage and monetize today’s connected customers through location-aware, branded mobile apps and in-store mobile technologies. "The data tells a clear story that apps, which were considered a mere fad a few years ago, are completely dominating mobile, and the browser has become a single application swimming in a sea of apps..."

What does it take to get your mobile apps noticed? It’s all in the details! Between design assets, landing pages, mobile smart app banners, mobile prompts, and news promotion, are you doing all that you can to maximize your app promotion?

Download our Sample App Marketing Kit to see what promotional tools you can add to your arsenal.

Research Type(s): 
Top 10 Mobile Content Categories for Local Media

As each new quarter begins, we look back to our data to see what’s happening in the rear view mirror. We publish specific statistics about our product usage and advertising performance across our mobile apps and mobile websites.

Why Do We Do This?

1. We love seeing the data for ourselves.

2. We believe that sharing our data helps everyone in mobile make smarter decisions.

3. Our mission: Provide trusted content producers with the ability to earn revenue through

engaging mobile products, effective ad sales, and great service.

The data covered here represents usage across 7-10 million products.

Who is this report for?

- Digital executives seeking a greater understanding of the mobile audience.

- Local media professionals looking for mobile benchmarks.

- Sales executives needing additional data points from a trusted 3rd party source.

Research Type(s): 

Download here.


A Market Research Study on the Strategic Use of Mobile in Marketing


Mobile is the catalyst for seismic changes in how brands will engage with consumers, these will create both new opportunities and challenges for marketers. The majority of mobile marketing spend today has been a reflection of desktop, primarily focused on advertising or anonymous consumers. With the potential intimacy and rich context offered by mobile, however, the true potential lies in the acknowledgement that mobile is a unique channel on to itself and a significant opportunity exists not only in advertising but also lower — funnel marketing or engaging with existing customers.


Key Findings:

• Most mobile marketing spend is allocated to upper-funnel tactics. Among the executives surveyed, 90% use mobile advertising tactics, while only 48% use mobile marketing tactics to engage with their customers.

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Download here.


The March edition of The State of Mobile Advertising report highlights the top 10 Android devices winning majority of Android ad dollars, along with impression breakdown by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.

Key Highlights:

• Samsung is looking unstoppable next to fellow Android devices, representing 68.2% of all Android impressions in March.

• iPad devices took share away from iPhone devices this month, accounting for 19.7% share of impressions, up from 17.2% last month.

• This month, we see Books apps slide into the coveted #3 spot with 4.5% share.

• Smartphone users were much busier during the work week in March, but compensated for the decrease on the weekends, where app usage spiked as high as 17.2%.

• The iPad, Kindle Fire, and Samsung Galaxy Tab lost impression shares to the iPad Mini in March.

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Download here.


The February edition of The State of Mobile Advertising report highlights the top 3 devices in the U.S., Asia and Europe as well as impression break down by tablets, app category, geography and OS as well as publisher eCPMs and CTRs by country.


Key Highlights:

• iOS devices accounted for 8 out of every 10 devices, by impression.

• Advertiser demand remains consistent with iOS, garnering more than 60% of impressions for the past 6 months.

• Games and Entertainment apps continue to lead in impression share, with 47.8% and 24.3% respectively.

• Weekends saw the highest levels of app usage, with Sundays accounting for 15.7% of all impressions served.

• iPads are dominating tablet usage; Android tablets only make up a fraction of impressions at 0.7%

• Despite a lower share of impressions, Android users are more likely to interact with ads; Android saw nearly a 50% higher CTR than iOS in February.

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Key Highlights:

• Consumers in emerging markets are more likely to click
through to an ad-three out of the top five countries with the highest CTR are
emerging markets. Brazil leads the pack with an average CTR of 2.58%, while
China trails close behind at 2.4%. Italy comes in third at 2.18%, while Russia
places fourth at 1.88%.

Learn how measuring the effectiveness of mobile messaging is critical to maximize mobile audience retention and engagement.
Download your free copy of The Mobile Messaging Opportunity by OtherLevels and discover three mobile measurement techniques that will help you fully unlock your mobile app’s full marketing potential:

     1. Action Analytics Measurement
     2. A/B Split Testing
     3. Message Retargeting

Insights include: