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Visualizing the World Series Through Mobile Geo-Data

Visualizing the World Series Through Mobile Geo-Data By Nicole H. Romano Ph.D. – Data Scientist, RadiumOne Bay area natives are well aware of the riots (and tortilla throwing) that erupted in San Francisco’s Mission neighborhood after winning the 2014 World Series. And the 2012 World Series. Oh, and the 2010 World Series. But how did the rest of the Bay Area celebrate? We utilized a rich source of non-personally-identifiable mobile geo-location data, allowing us to visualize how the Bay Area celebrated the Giants’ World Series win. In order to make all of this amazing data come to life, we evaluated three components: • The most popular neighborhoods for celebrating a World Series win • The migration of SF’s bar hoppers post-game • The World Series parade patterns Let us break this down for you both in numbers and visuals. World Series Game 7: The Numbers • Total zip codes represented in San Francisco: 2,024 • Bay Area: 344 • International: 76 San Francisco Population breakdown: • SF locals: 52% • Bay Area: 30% • US: 25% • International: 1%

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2014 Ahalogy Pinterest Media Consumption Study

As Pinterest rolls out its paid advertising model, Promoted Pins, many marketers are thinking about getting in on the platform now, or in the near future. Ahalogy brings you answers to important questions about this new marketing opportunity: Who is the Pinterest consumer? How do they use the platform? How do they use the platform on mobile devices? And, are they ready for brand marketing activity and Promoted Pins?
Pinterest research study

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Consumer Behaviour Research on Australian Shoppers: AdNear

Australian shoppers prefer visiting grocery stores and general retail outlets on Thursday evenings, according to big data company AdNear’s latest research on Australian shopper behaviour. Whilst grocery shopping seemed to be the great equalizer, with nearly the same number of men as women frequenting supermarkets, ladies were more likely to hit the retail stores. AdNear’s research was conducted between February and April this year among 300,000 mobile users in five cities – Sydney, Melbourne, Perth, Adelaide and Brisbane. The study tracked shopping habits of homemakers, professionals, the affluent and students based on their location data to form behaviour insights. Of the total sample size, Melbourne had most grocery shoppers at 43 per cent, followed closely by Sydney at 41 per cent, whilst most general retail shoppers were located in Sydney (52 per cent), followed by Melbourne (34 per cent). Shoppers in Adelaide, Brisbane and Perth made up less than 20 per cent each of the respective grocery and general retail shopping demographic, underscoring the markets’ relative size to the two bigger cities of Sydney and Melbourne.

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Mobile Retail Guide

This white paper illustrates how retailers can engage, manage and monetize today’s connected customers through location-aware, branded mobile apps and in-store mobile technologies. "The data tells a clear story that apps, which were considered a mere fad a few years ago, are completely dominating mobile, and the browser has become a single application swimming in a sea of apps..."

User Acquisition Promotion Kit

What does it take to get your mobile apps noticed? It’s all in the details! Between design assets, landing pages, mobile smart app banners, mobile prompts, and news promotion, are you doing all that you can to maximize your app promotion?

Download our Sample App Marketing Kit to see what promotional tools you can add to your arsenal.

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Mobile Benchmarks for Local Media

As each new quarter begins, we look back to our data to see what’s happening in the rear view mirror. We publish specific statistics about our product usage and advertising performance across our mobile apps and mobile websites.

Why Do We Do This?

1. We love seeing the data for ourselves.

2. We believe that sharing our data helps everyone in mobile make smarter decisions.

3. Our mission: Provide trusted content producers with the ability to earn revenue through

engaging mobile products, effective ad sales, and great service.

The data covered here represents usage across 7-10 million products.

Who is this report for?

- Digital executives seeking a greater understanding of the mobile audience.

- Local media professionals looking for mobile benchmarks.

- Sales executives needing additional data points from a trusted 3rd party source.

Top 10 Mobile Content Categories for Local Media

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Velti, Forrester, MMA | Mobile's Potential Lies Beyond an Extension of the Desktop

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A Market Research Study on the Strategic Use of Mobile in Marketing


Mobile is the catalyst for seismic changes in how brands will engage with consumers, these will create both new opportunities and challenges for marketers. The majority of mobile marketing spend today has been a reflection of desktop, primarily focused on advertising or anonymous consumers. With the potential intimacy and rich context offered by mobile, however, the true potential lies in the acknowledgement that mobile is a unique channel on to itself and a significant opportunity exists not only in advertising but also lower — funnel marketing or engaging with existing customers.


Key Findings:

• Most mobile marketing spend is allocated to upper-funnel tactics. Among the executives surveyed, 90% use mobile advertising tactics, while only 48% use mobile marketing tactics to engage with their customers.