Building Brands and Businesses: Marketing in an Age of Disruption
The holy grail for marketers is a one-to-one, relevant relationship with their customers. With more and more technology and platforms coming to market, brands need to navigate the complex convergence of marketing, technology and management.
Come join Bruce H. Rogers, Founding Managing Director, The SITO Institute for Consumer Behavior and Location Sciences as he facilitates one-to-one conversations with today's innovative marketing leaders. Attendees will hear from Meredith Verdone, CMO, Bank of America, on evolving a purpose-driven brand for the country’s largest retail bank; Karen Kaplan, Chairman and CEO, Hill Holliday, shares her insights into developing long-term partnerships in the face of technology disruption and increased competition and David Edelman, CMO of Aetna will highlight how their reimagined marketing organization has been instrumental in evolving Aetna from a health insurance company into a health company.
The discussion will culminate with a Q&A session.
About SITO Mobile, Ltd.:
SITO is a leading mobile data technology company that provides brands customized, data-driven solutions spanning strategic insights and media campaign delivery services. Through Consumer Behavior and Location Sciences™, SITO explores the consumer journey and presents powerful strategic knowledge assets and actionable insights for executives and strategic decision makers looking to understand and influence consumer behaviors.