The holy grail for marketers is a one-to-one, relevant relationship with their customers. With more and more technology and platforms coming to market, brands need to navigate the complex convergence of marketing, technology and management.

Come join Bruce H. Rogers, Founding Managing Director, The SITO Institute for Consumer Behavior and Location Sciences as he facilitates one-to-one conversations with some of today's marketing leaders. Attendees will hear from Brent O'Brien, GM at Gatorade share how this iconic brand remains relevant to a new generation of consumers; Ed See, Partner at McKinsey & Company will discuss how to drive growth through digital advantage and Rishad Tobaccowala, Chief Growth Officer, Member of the Management Board at Publicis Groupe will examine why marketers must optimize for the customer.

The discussion will culminate with a debate on how marketers must balance tech optimization with customer focus.