Location Data’s Versatility: Using it to Drive Decisions in Media, Measurement and More
In 2019, the marketing ecosystem proved the incredible versatility and business value of location data. Now marketers must leverage location intelligence in modern and tactical ways to maximize customer acquisition and drive significant cost efficiencies.
About PlaceIQ:
PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement, and attribution.