Leo Scullin's blog | Page 2 | MMA Global

Progress on Location Terminology Guide

The first planned deliverable from the MMA Location Committee is due to be released co-incident with Advertising Week in late September 2013. Co-chairs Monica Ho of xAd and Jake Moskowitz of Nielsen are leading committee efforts to establish a comprehensive set of definitions that should be used in the use of location in mobile marketing.

What Do You Need to Know About the DAA Mobile Principles?

In a three part series of Webinars the MMA Privacy Committee Co-Chairs, Jennifer Barrett Glasgow from Acxiom and Alan Chapell from Chapell & Associates, are leading the MMA conversations around what steps members need to take to address and be compliant with the new industry guidelines from the industry coalition of trade groups known as the Digital Advertising Alliance (DAA).

What they say in Real Estate is also true in Mobile – it’s Location, Location, Location

The MMA Location Committee Co-chairs and the MMA co-hosted a webinar on August 1, 2013 that attracted nearly 400 guests after nearly a thousand people registered! This discussion provided members and non-members alike with an overview of the committee’s Strategic Framework that serves as the group’s charter and agenda and was presented by Monica Ho.

Mobile Video is the real deal – see what’s in the mix

Co-chaired by Anne Schelle of Acta Wireless and Will Kassoy of AdColony, the MMA NA Mobile Video Committee has assembled a dynamic group of member companies committed to helping brand marketers, and their agency and media partners, fully understand and leverage the unique characteristics of mobile video.